Hotel L'Orologio Florence

Hotel · Santo Spirito

Hotel L'Orologio Florence

Hotel · Santo Spirito

2

P.za di Santa Maria Novella, 24, 50123 Firenze FI, Italy

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Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by Tablet Hotels
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null
Hotel L'Orologio Florence by null

Highlights

Elegant hotel with wristwatch themes, Wi-Fi, bar & sauna  

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P.za di Santa Maria Novella, 24, 50123 Firenze FI, Italy Get directions

hotelorologioflorence.com
@hotelorologio_florence

$$$

Information

Static Map

P.za di Santa Maria Novella, 24, 50123 Firenze FI, Italy Get directions

+39 055 277380
hotelorologioflorence.com
@hotelorologio_florence

$$$

Features

wifi

Last updated

Nov 1, 2025

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@myboutiquehotel

Hotel L'Orologio - WTB Hotels, a Design Boutique Hotel Venice, Italy

"Hotel L' Orologio offers accommodation next to the Grand Canal in Venice, a 5-minute walk from Rialto Bridge and 600 metres from Campo San Polo Square. WiFi is free throughout. The elegant, air-conditioned rooms are all soundproofed and hypoallergenic. They come with parquet floors, satellite TV, and a private bathroom with a hairdryer. Guets of the L' Orologio Hotel have access to a terrace and a snack bar. Restaurants, cafes, and shops are within 100 metres of the property. St. Mark's Square and Santa Maria Formosa Square are 900 metres away, and the Peggy Guggenheim Collection is 2 km from the L' Orologio. A 15-minute walk takes you to Venezia Santa Lucia train station." - My Boutique Hotel (en)

https://www.myboutiquehotel.com/en/boutique-hotels-venice/hotel-lorologio.html
View Postcard for Hotel L'Orologio Florence
@tablethotels

Hotel L'Orologio Florence (Florence, Tuscany) 2 Verified Reviews | Tablet Hotels

"Facing the Piazza di Santa Maria Novella, a 16th-century building has been transformed into a contemporary boutique hotel. Hotel L’Orologio — Italian for “clock” — is, rather uniquely, devoted as much to Swiss watchmaking as to Florentine architecture, with floors named for the likes of Patek Philippe and Rolex. The lounge bar serves light fare all day, but beyond that you’re at the mercy of the local restaurants — no great privation, given the wealth of options beginning immediately outside." - Tablet Hotels

https://www.tablethotels.com/en/florence-hotels/hotel-lorologio
View Postcard for Hotel L'Orologio Florence

Donald Dal Maso

Google
During our current visit to L’Orologio Florence—our third in the past decade—this hotel has once again demonstrated its outstanding character to us. Thanks to the leadership of its highly respected manager Silvia Battini the hotel’s staff universally excels in deportment and professionalism. Every detail, from beautifully appointed rooms to the hotel’s lavish breakfast, is dedicated to the guest’s welfare. In an age when many other businesses relentlessly seek profit, L’Orologio Firenze in our opinion sets the standard for what any visitor truly seeks and appreciates.

richthebuilder

Google
We stayed at L’Orologio in Florence for our 25th anniversary, and it was absolutely perfect. Our incredible trip was planned with travel planner extraordinaire Limitless, owned by Lesley Murphy, and every detail was seamless from start to finish.||The hotel’s location in the heart of the city made it easy to walk to world-class restaurants, shops, and museums. Our suite was spacious and elegant, with a private balcony where we enjoyed wine and cocktails crafted by the fantastic bartender—such a memorable highlight of our evenings.||Breakfast each morning was outstanding, with fresh food, excellent coffee, and every option we could have wanted. To maximize our time, we highly recommend hiring a travel guide—this made exploring stress-free and helped us skip long lines at the major sights.||From the service to the atmosphere, L’Orologio exceeded every expectation. We hope to return soon and cannot recommend it enough for anyone visiting Florence!

Jun Ho Shin

Google
I really enjoyed my stay at this hotel. The location was perfect—just a short walk from the train station and the Duomo, and right in front of Santa Maria Novella Church and square. The staff were super friendly and helpful, even giving us a hand when we left our luggage and headed out for a tour, which made things so easy. The room had everything I needed—water, slippers, bathrobes—and the bathroom amenities were great too. After sightseeing, I loved relaxing in the cozy lobby, which was really comfortable. If I come back to Florence, I’d definitely stay here again.

438uwek

Google
had an overall really nice stay here. the htel is centrally located, staff is attentive, rooms are very clean and pleasant. mattress was hard and really great for us. Shower and everything about the bathroom great. Breakfast was good, great view from the room.||Some smaller aspects were annoying. Had to flip to channel no. 300 to find the first one not in Italian; power sockets were sparse and difficult to access, and no USB outlets. And the WiFi connection was poor, we had to re-connect at least once a day if not more often than that. ||Would also suggest that management invests in a sign so it's easier to find the hotel.

Taoist Punk

Google
The three night stay I had at this hotel with family in-between visiting Rome and Venice was amazing! The food and drinks all around the hotel are great, and the staff were open to giving tips about what you might like to try and where. They even have a food guide pamphlet they give to guests. Flavia and Edoardo were both extremely helpful in planning lunches and dinners for every day of the trip, providing excellent "my favorite places to eat" suggestions. The breakfast provided by the hotel is also great for hotel breakfast, with a variety of selections for a light breakfast to start the day right. Wake up, eat breakfast, see some historical sites, grab a delicious lunch, see more sites, grab dinner, and repeat!

Statman24

Google
Perfect spot as we used Florence as our home base to explore the Tuscan countryside for a week. Location was great, the hotel is first-rate from breakfast to late-night cocktails. Room was spacious and updated. We couldn't have loved our stay more!

Ryan Jack

Google
We spent four nights here in June 2023. The hotel and staff was amazing. I would definitely stay here again. Large rooms with beautiful, dramatically high ceilings and beautiful bathrooms, and a good breakfast. We traveled from from Venice to Rome and this was my favorite hotel. L' Orologio means watch. The hotel has amazing watch art and classic watch decor all over. The rooms are named after watch models. The hotel is located in a very convenient location in Florence right on the Piazza Santa Maria Novella, a quick walk to the train station.

dmdm52006

Google
Great location for everything but don't just go by location. The hotel is old and the rooms are hot they can turn the AC up for you from the desk but it never gets cool had to ask for a fan so we could sleep. Packing up the last day to go to rome and my wife noticed she was missing 2 travel shampoos we told the desk and the pretty much called us liars that they would never steal anything. My wife brought 8 with her and we are leaving with 6 so they got up and walked out themselves. (See pictures) they offered me an assortment of the stuff which doesn't make up foe stealing our stuff. The staff was very friendly up until that point, I guess the truth hurts.
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Connie D.

Yelp
We stayed here about eight years ago on our trip to Florence. Beautiful and clean boutique hotel with wonderful staff and service in a very central and desirable area of town. Rented anair bnb on our last trip and it was a total disaster. Will stick to this place next time we visit!
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Chuck E.

Yelp
This was very good all around. Limited bar selection, but the food was; not too expensive, tasty and very nice selections & Portions.
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Jennifer K.

Yelp
The room was spacious and clean. The view of Santa Maria Novella is beautiful. The decor and building is really cool. It's not a cookie cutter hotel. It has a little character. The staff is friendly and speak English. The bed is firm and seems to be a real king vs. 2 twins put together - best sleep in all Italy so far. Breakfast is included with beautiful view of piazza. The food is delicious. I haven't missed one yet! The front desk was very accommodating. They helped book us a tour outside Florence and we chose the chianti wine tasting and dinner. The tour group was great and the meeting point was only 5 minutes from hotel. Now for the downside... The bathroom is quite small. Plus no conditioner included!! I had to run out to local pharmacy to buy a bottle. The maid did not stock up our frig. The Internet access only works for 1hr. However that may be a good thing to keep you away from the rest of the world while in this beautiful city! And the walls are paper thin so you can hear people in bathroom, hallway, etc. Ohh.. The water pressure in the pipes make a high pitch noise. I give the hotel an overall 4 because it is beautiful, easy to communicate, excellent accommodations, and 5-10 minutes from all sites. I'd stay here again.
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Mercedes T.

Yelp
Five stars all the way, this hotel was the highlight of my trip from the room to the staff to breakfast, it is hard to pick one thing to talk about: let's start at the room a very spacious junior suite, all done in a gorgeous watch them, the bathroom all done in marble with plenty of light, a nice large soaking tub big enough for to people, with a large rainfall shower panel, and an individual sprayer, the complimentary products where fantastic, The breakfast was always fresh and plentiful with options to suite all palate's The concierge where all ways happy to help, even going so far to set up shipping of my precious purchases, Thank you so much for a delightful stay I wish I had more time at this hotel, and I will be back for longer. *This is for the hotel,and the bar in the hotel*
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Jules E.

Yelp
This hotel is in an excellent location, has helpful staff, strong wifi, and large rooms and bathrooms! It also has a small fitness facility for those of you who want to build up more of an appetite for all the pasta and gelato you are going to eat! This hotel is beautiful and so charming - I would definitely stay again!
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Christina M.

Yelp
Comfortable and exquisite - all in the most convenient location - right on the Piazza de Santa Maria Novella. Kind, efficient and very helpful staff, wonderful bar for meeting other travelers and walk to everything since close to all of the great sites and shopping. Cannot say enough nice things to portray our wonderful experience here at L'Orologio - I highly recommend it!
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Motown D.

Yelp
We are just now finishing our first stay at Hotel L'Orologio and will be returning after three days in Siena. This hotel, our experience here, the staff, and the entire experience has been in a word... well, two words...- simply superb. If you are reading this review you are doing your due diligence, having moved beyond Trip Advisor (I don't post there) to learn more about where to stay while vacationing in Florence. This hotel is not the most inexpensive, but if you are traveling to Florence don't nickle and dime yourself into a cheaper hotel or travel experience. We stayed in Room 501, with our own (private) patio view - and view from every room - of Il Duomo, just a few short blocks away. Want the Steak Florentine experience at Buca Lapi? It's less than two blocks away. Great Gelato from Grom? About 6 blocks from the hotel, which is right in Piazza Santa Maria Novella. Want to buy yourself or your wife a magnificent purse from the Scuola del Cuoio at the Monastery of Santa Croce (another 'must visit' destination)? A very pleasant walk of about a mile down along the Arno river. Visit Ponte Vecchio? Hotel L'Orologio is just a few short blocks away. More about the room and the hotel: Room 501 may seem at first to be narrow and long, but it is - it boasts a living room with patio off to the side, and to the left as you enter is the bedroom and beyond that the bathroom. Well worth the daily rate. The service has been almost invisible: re-enter the room in the afternoon for a nap to compensate for a bit of jet lag, walk out and when we return the bed was once again made and crisply refinished. There's a wonderful breakfast buffet in the morning on the 4th floor with the usual fare (I'm a coffee, OJ and cereal guy so it was perfect but it offered eggs, bacon and meats/cheeses). My only nit (and this is like saying you're complaining about having to wait in line for a meeting with the Pope) is that you often have to keep re-signing up for the room wi-fi, which does seem to have a mind of its own. But who cares! If you are looking for a memorable stay at one of the most elegant places in Florence you won't go wrong with a stay at this hotel.

Donna B.

Yelp
Who knew a four star hotel could have such wonderful 5 star service! From evening turn down with chocolates on the pillows, to lovely chamber music playing with dimmed lights in the room upon return from a night on the town, to an amazing full gourmet buffet breakfast, every moment was wonderful. Not one detail was overlooked and the hotel is SPOTLESS and has an amazing location right in a piazza. Concierge recommended restaurants that were fabulous local spots (not tourist traps) and was always spot-on with taxis, reservations and directions. Highly recommend and we are already planning a trip back!
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Joe M.

Yelp
If you're looking for a hotel in this price range, I don't think there is a better choice! Excellent personalized service from the staff, beautiful interior design in both public areas and guest rooms that bridges between contemporary and traditional, incredibly good quality breakfast buffet with a beautiful presentation. Boutique hotel atmosphere in a mid-sized property.
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Anita A.

Yelp
Great location! Helpful staff... Shower and room are big and clean... Fantastic breakfast :)

Scott B.

Yelp
The hotel is nice. They have no sign on the building except a small plaque by a door. Our visit started off poorly as we have never been to Florence so we asked how to get to the hotel. They offered to pick us up for a fee of 50 Euros. They failed to mention it was a 3 block walk. This was advantageous and poor form for a supposed top notch hotel. Our rooms Wi-Fi did not work and the women at the desk actually thought I did not how to use my phone. This was obnoxious. It was broken and needed replacing as their staff confirmed. The breakfast was never ready upon opening a real annoyance when needing to leave early for sightseeing. Many of the day to day to staff was pleasant. This was not an inexpensive hotel and you would expect better. I would suggest you research well before staying here.

Jeffrey W.

Yelp
Great stay. In heart of Florence. Staff very helpful. Great rooms especially hot strong showers. Skip the sauna which never got hot.

Craig S.

Yelp
We stayed at L'Orologio in Firenze and Venezia and can not say enough great things about this hotel brand. Stay here and you will be happy you did.

John A.

Yelp
Almost perfect -- exquisite design, beautifully executed, perfect location, quiet square, wonderful tubs, perfect breakfast. One important nit (if you need to be working): Depending on your room, could be terrible internet connectivity. First, it is clear the technicians who installed the wifi are clueless (owners: if you tech people say it is necessary to have 30 different wifi SSID's, they don't know what they're talking about). Second, though in some places the wifi is fast, in most of my room, it was completely inaccessible.

T M.

Yelp
Couldn't possibly say enough great things about this place. Awesome location and professional staff.