Hotel Principe

Hotel · Forte dei Marmi

Hotel Principe

Hotel · Forte dei Marmi

1

Viale Ammiraglio Morin, 67, 55042 Forte dei Marmi LU, Italy

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Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null
Hotel Principe by null

Highlights

Michelin-starred dining, chic spa, rooftop bar & beach club  

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Viale Ammiraglio Morin, 67, 55042 Forte dei Marmi LU, Italy Get directions

principefortedeimarmi.com
@principe_forte_dei_marmi

$$$

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Viale Ammiraglio Morin, 67, 55042 Forte dei Marmi LU, Italy Get directions

+39 0584 783636
principefortedeimarmi.com
@principe_forte_dei_marmi

$$$

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Last updated

Aug 12, 2025

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@afar

The 15 Best Hotels and Resorts in Tuscany - AFAR

"A coastal retreat near Pisa that fuses 1960s Italian style with contemporary design across 28 light-filled rooms and suites, featuring a top-floor panoramic Michelin-starred restaurant helmed by a noted chef, a beach club overseen by the same culinary team, an underground wellness spa, and the option to spend a night aboard the property’s 79-foot yacht for a quintessentially glamorous seaside experience." - Laura Itzkowitz, Erica Firpo

https://www.afar.com/magazine/the-best-hotels-and-resorts-in-tuscany
View Postcard for Hotel Principe

LondonHH72

Google
First time to Forte dei Marmi. Thrilled with our choice to stay at The Principe. It was flawless from beginning to end. The property will have you at hello. Contemporary chic at its best. Beautiful curb appeal, and when you pass through the door, it continues to impress with the interior decor and fabulous art. We were met by Nico, the manager at check in who surprised with an upgrade to a lovely Junior Suite. It was terrific. My bathroom was the size of a bedroom. In fact I kind of wish my bedroom was a little larger. But it was great overall. Full disclaimer, I think the rooms tend to run on the smaller side in general. So keep that in mid when booking. I would describe the decor of the accommodations as similar in feel to say the Edition in Miami. The pool area is beautifully done. Very chic. The beach club, Dalmazia has the same understated elegance. Food there was excellent with service to match. Our favorite spot was the rooftop bar. Sleek, sexy vibe with fabulous cocktails and views. Overall, it was a wonderful experience. A big thank you to the fabulous team at The Principe. Every single person we engaged with across the board was terrific. So professional and beyond warm and caring. Would love to come back!

michaeloU822CU

Google
It was one of the best experiences we've had at a resort in years. The service, facilities, and restaurants were absolutely flawless. The staff was exceptional—every single one of them. We reluctantly departed, but we felt like family by the time we returned. The rooms were very comfortable, and the beach club was wonderful. The SPA was also outstanding. This was a 6-star experience.

ceialeggio

Google
The moment we stepped foot on the property, we loved it. Private, excellent location, and beyond chic. The staff was extremely friendly and very helpful, especially the sweet pool attendant - she was lovely. Riding bikes to town was a highlight each day. Breakfast was very nice but limited. At the price point, it would have been nice to see a full buffet. We had just arrived from Portrait Milano and their breakfast is hard to beat. Beach club was nice but we had booked in advance and it wqs cloudy and windy most of our stay. They have a 48-hr cancellation which was unfortunate at the price. The spa was extremely nice and the gym well-equipped. ||We stayed in a suite and it was spacious and had a huge bathroom. The glass wall/door to bathroom are easy to walk into if you aren’t paying attention so be cautious. ||Rooftop bar is great. Have a cocktail at sunset.

sccataldo

Google
We wish we had longer! ||In the posh beach town of Forte Dei Marmi, The Principe is definitely in a league of its own! The hotel was modern yet elegant and the dining experience at Lux Lucis on property is curated by Michelin Star Chef Valentino Cassanelli. The bar on the 4th floor of the Principle provides views of the Mediterranean while enjoying dessert or drinks. The beach club down the street offers an afternoon dining experience al fresco while enjoying a day on the beach. Note: the beachfront cabanas are not included in the accommodations, but may be added for an additional charge to enhance your experience. ||The spa services included with the accommodations are fitting of a five star resort. I decided to indulge in a facial and 80 min massage tailored to my specific requirements. The massage was a combination of deep tissue and Swedish with just the right amount of oil applied to work on some of my more stubborn knots. ||Ultimately, our feelings about the experience were affirmed by a local restaurateur and owner of Casamare, located in Piazza Garibaldi, who made mention that the Principle is simply the best in town!

nicolenS330QR

Google
Just average. Besides a blah room with a glass bathroom (forget your dignity with your partner). The bed is on a narrow platform, so watch your step getting out at night. The real issue past the room esthetics was the inconsistent service. The porter was lovely and inviting, but the person at reception was rude and barely said hello. There was no welcome drink, no happy smiling face; overall, the first impression was terrible and only got marginally better...sort of. When I complained to the manager (I was prepared to check out before we even checked in), he said little and did nothing to change the experience but added insult to injury and offered a drink in the bar. He missed the point. We could afford a drink for $1600/nt; it was the hospitality we were looking for. He was the only manager on our trip who never introduced himself. The beach club service and the restaurant and head chef were good, but that was it. Most staff looked unhappy, and some were unfriendly (the morning breakfast service and spa staff looked miserable. The hotel needs a new GM, and the staff needs training. Compared to our other hotels (Castello di Casole, Capri Tibero Palace, Palazzo Portinari), Principe was an expensive disappointment.

Vigouille

Google
Very new and modern luxury hotel with big and airy rooms and very comfortable beds. Staff is very friendly and you can lend city bikes for free which is a great way to explore the area. Gorgeous roof top bar with amazing views over the beach/sea. The only rather negative point was the breakfast which has a very minimal buffet and "some" meals to order à la carte. We had booked "breakfast included" but as far as we understood you are entitelt to only one order... maybe we got it wrong but the procedure was complicated.

Oleg Kryachkov

Google
Fantastic hotel. Very friendly staff. Super clean!!! Luxury in its purest form. Stunning views from the restaurant terrace.

fatmaaJ5708OX

Google
The service was disappointingly slow and unprofessional. The pillows were extremely hard, making it almost impossible for us to get a good night's sleep. Additionally, the breakfast waiters were not only unfriendly but also lacked basic courtesy and professionalism in their service. Overall, the experience was far from satisfactory.
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Hamad T.

Yelp
Nice albeit expensive hotel in a charming town. It's a bit too modern and minimalist for my taste as well as the surroundings were something with a more rustic or classical design would be nicer. Service was generally good and the restaurant recommendation for dinner one evening (Madeo) was one of the best I've ever had . I highly suggest you eat there.