Imasa Nori Sushi Izakaya

Came here for dinner and everything was seriously on point. The sushi tasted super fresh, the steak was cooked perfectly, and the quality felt way above what I expected. Service was friendly and attentive without being pushy, and the vibe was clean and comfortable. If you’re looking for a spot that does both sushi and steak really well, this place is a must.

Imasa Nori Sushi Izakaya is a beautiful restaurant with a warm, modern atmosphere, especially impressive for a spot in midtown NYC. We came in on a Saturday with a group of four and were pleasantly surprised by how reasonably priced everything was for the quality. We ordered a mix of dishes — takoyaki, octopus, eel don, a sushi & roll platter, dynamite roll, and a sushi set — and every single item was excellent. The food was fresh, flavorful, and thoughtfully prepared, making it easy to share and try a variety of things. Overall, a great balance of ambiance, quality, and value. Definitely a spot worth returning to, whether for sushi, izakaya-style plates, or a group meal.

Solid sushi spot in Midtown. Fish was very fresh and portions were generous. Grilled mackerel was a standout. Comfortable atmosphere and good value for the area. Would definitely return.

I came here on a rainy but average temperate Tuesday night in late November around 6pm for dinner before a show at Studio 54 across the street. I didn’t have a reservation and was able to sit at the sushi bar. The restaurant was definitely lively so I’d recommend a reservation even though there were open tables. The sushi was really good that I ended up order more than I could eat. The sushi and cut roll combination options were great. I also like the spontaneous roll. The service at the sushi bar was primarily done by one of the hosts but he was definitely attentive. The food also came super quick which was helpful since I needed to be at a 7pm show across the street. The wine pours were also very generous. The sushi here was good, but not the best I’ve had in manhattan for sure. I’d go back and I would recommend.

I honestly was extremely disappointed with the staff , they were not very knowledgeable of the menu and didn’t even try. I was deciding between the 2 sashimi plates and wanted to know what kind of fish was in it. All she could tell me was it has different slice of fish. I then asked what the difference between house sashimi and imperial sashimi and she literally said “it’s the same”. I ended up getting the Salmon don since I knew what fish was in that. They also didn’t seem very attentive until the end when they wanted us to pay and leave . Sushi was not bad and the salmon don tasted fresh although the rice seem a bit hard. the dumplings were good but it comes with sauce on top which would be fine but in this case we didn’t like the sauce so it would be better if sauce was served on the side. Over all good food but too big of a menu and unknowledgeable staff probably try a different sushi place in the area next time .

Imasa Nori Sushi is a wonderful place to come and enjoy some of the finest sushi and Teriyaki dishes! Chill and Sherry were just phenomenal and so attentive! The truly cared about our experience! We ordered several sushi rolls, chicken and steak teriyaki and the passion juice was next level. I highly recommend this restaurant as the atmosphere is so authentic and inviting!

Cozy little izakaya in Midtown with great vibes and friendly service. Everything we tried was tasty, especially the sashimi — super fresh and beautifully plated. Perfect spot for a relaxed dinner after work!

This place is my weekly spot. Jason and his team put everything together with fresh fish, presentation, and taste. As long as I'm in Manhattan, I'm heading here every week!!! Mar-26... Saturday night run after work. Another great meal and another new item. The short rib and shrimp salad were amazing!!! Such fresh sushi on the stairs!!!

I have eaten here 3 times in the last week for lunch and have been pleased every time! The convenience of how close it is to my job, of course is a plus, but the food is that good that I'd Uber if need be. The service wonderful. Any of the servers I've encountered have been friendly and accommodating. The restaurant is beautifully decorated and would be great for a large group or a nice date night. Either way, you need to try them out!

My husband and a few friends stumbled upon this place after a bike ride through Central Park, based solely on reviews--and I'm so glad we did. My husband is a creature of habit and a big fried rice and gyoza fan, while I took my time really looking over the menu. The sushi pizza immediately caught my eye, and I also ordered a side salad with a lovely, light soy-ginger dressing. But back to the sushi pizza... who would have thought?! What an absolute treat. It's topped with crab and fish, spicy tuna, and sits on a light, crispy crust--almost like a cracker or pancake (I'm not exactly sure what it is), but it's delicious and works perfectly with the toppings. I've since returned two more times with friends specifically for the sushi pizza, along with other fantastic items from the menu. A great find with excellent quality and very reasonable prices for sushi in NYC. Highly recommend.

4.5 stars. I tried the Tofu Teriyaki lunch set and my friend the Salmon Teriyaki lunch set. The portions were great. The food was delicious. The sushi was fresh and everything was cooked perfectly (the tofu, salmon, rice). The tofu and salmon weren't drenched in teriyaki sauce and the sauce itself wasn't overpoweringly sweet/salty. The soy sauce egg that came in the lunch set also was pretty mild (in a good way). I like that they offer 7 grain rice and brown rice for the lunch specials without extra charge! Overall, had such a good meal here. I really want to come back to try some of their other menu items, but the lunch sets here really seem like such good deals for the quality and amount they give!

Had such an amazing Chirashi bowl from here! We ordered for takeout and the fish was so good! Had a good variety and generous amount of fish on a bed of sushi rice. Would highly recommend this spot!

I love the sushi here, I recently said its the best fish in new york city! My favorite is the seared salmon sashimi and the yellowtail. The menu is big enough that they have something for everyone. The location is great, its generally a quiet street, but can still be considered a pre-theater spot. It's across the street from Studio 54, and very close to the Winter Garden, New York City Center and Jazz at Lincoln Center! Its gotten a little busier, so of you are planning to dine pre-theater with a group larger than 2, I would recommend a reservation. Ither hours you shouldn't have a problem. I've also sat at the bar and we had a lively experience there too.

Pretty good sushi and affordable for NYC. The nigiri was top notch, the rolls were comparable to what you see in most big cities in the country. Not the best sushi place in this part of town but solid

This place is a grand slam with delicious food, kind staff, and a beautiful environment. The lunch combo is supper convenient and the service was super fast! They also were fine with me waiting there forever and meeting a friend, which was greatly appreciated. I can't wait to return.

Ordered takeout on a Wednesday afternoon from their website, food was ready when I arrived. The sushi pizza was amazing!! Highly recommend!

After the take out sushi place in Rockefeller Center smelled like an epic fail, I searched up good sushi in the area and reviews led us to Imasa Nori, just a few blocks away. I was with my son and his friend and we were hot, tired and hungry after a day at Central Park Zoo. This unassuming little sushi place off Broadway did not disappoint! We ordered shu Mai and wonton apps, miso soup, and the boys had a few rolls while I had a shrimp and scallops over veggies dish. And Naruto crab roll. All was amazing. The boys loved the California hand rolls and the little wood stands they came in! More like tacos than the ice cream cone shape we are used to! I met friends in NYC the next week and recommended this place. We all ordered different lunch boxes. Where in NYC can you feed 3 women for just over $50?!?! When I went with the boys because of my beer and all the apps and sushi it was $150. Still reasonable for a NY dinner. I almost didn't want to post this review because both times there was no wait and I don't want NYers and tourists to discover this hidden gem! Service was great. Water was ice cold and they kept refilling our glass. It's also spacious - I didn't feel packed in tight like many NY sushi places. So good. Will look for any excuse to come back!

Haven't tried dining in, but this place is pretty conveniently located for grab-and-go lunch and has fairly priced lunch specials. I got the shrimp and vegetable tempura lunch special which came with rice, miso soup, potato salad, a small vegetable spring roll, and a roll of choice. The sides were decent and I really enjoyed the soup but the tempura was lacking. The vegetable tempura included onion, broccoli, string beans, and a few more which I feel like isn't the typical fried vegetables? I was definitely not a fan of that and would not re-order this dish but would be open to trying their other lunch specials.

They have a diverse selection of cooked entrees and appetizers as well as sushi rolls. We went for dinner and tried a bit of everything. We liked it all. Highlights for us were the clear soup, agadashi tofu, futomaki, and the tiny black sesame mochi. Service was good too despite being busy. It's across the street from the Roundabout Theatre. Based on the lunch special options, I'd recommend this for lunch before a matinee. The noise level was boisterous and at times it was hard to have a conversation. The toilets were clean, but it looked like the baseboard molding and chair rails were never cleaned.

This was a great spot for a quick lunch before our trip back home. It was near our hotel and close to big tourist attractions like Time Square without being overly touristy. We were seated immediately, it was after 2pm on a holiday weekend Monday. They have great lunch specials, but told us they weren't doing them since it was a holiday, which made sense. My fiance and I ended up sharing one of their sashimi platters that came with a choice of maki. The fish we got was extremely delicious. It was great quality and very yummy. Our food came out pretty quickly after ordering too. I'd recommend coming here for lunch.

Solid restaurant. Perfect date spot. Green matcha housemade lemonade yes. The roast chicken was flavorful crispy n delicious. Outrageous a 10. The beggies were fresh too. Yummy. The sushi pizza outstanding. We ordered 2 rolls and dessert. Strawberry mocha with icecream yummy.

Came here on a Friday night, was seated quickly. Got seaweed salad and two of the special rolls. The service was quick and the rolls were decent, could have used more filling. Overall a good experience

Came here for a good lunch special! Loved the options and the fish was super fresh! The service was super good and fast as well! It's cute inside too-perfect for a quick bite or a leisurely lunch especially if you're in Midtown Manhattan!

Excellent food, service and ambience. Plenty of authentic Japanese cuisine. Would definitely be back.

We came by as a group of 7 for lunch on Saturday and was seated right away. They have a wide selection of lunch specials everyday except for Sunday! I got the salmon platter with miso soup and was surprised how much soup they gave me. The soup was really good. The salmon was also good. I'd swing by for lunch if I'm in the area again!

We visited on a Friday evening and were surprised to find plenty of open seats. The restaurant is bright, spacious, and has a pleasant atmosphere. We ordered two special rolls (Phoenix and Dynamite roll), a sashimi set, and beef short ribs. The sashimi was fresh and enjoyable, but the rest of the dishes didn't particularly stand out. We spent around $50 per person without drinks, before tip. While the experience was decent, nothing was memorable enough to make me want to return at this price point.

Amazing lunch special and options in general. So many rolls to choose from, deals when you get 2 or 3 (who gets 1 roll anyway?) Special comes with a miso soup that is pretty delicious. Also have gotten this to go several times and it's an especially enjoyable experience. They give little plastic dishes for your soy sauce and plenty of utensils/ napkins etc. I remember being especially impressed when I got home. This place rocks but I always get the tuna avocado roll so can't speak for the others- but I can assure you that if you like tuna, you'll like this. Affordable and delicious- what more can you ask for?

Food is really good if you are not going mainly for sushi. Appetizers and noodle dishes are on point, while sushi is good, it wouldn't be our first choice when coming back here. Ambience is lovely and the staff is attentive and super friendly. Totally would recommend!

Holy cow how did I not know this amazing restaurant was a stones throw from my job! Came with my nephew last night & wow did they impress. Agree with everyone the interior is beautifully decorated, completely zen! The food...please have the short rib appetizer & the phoenix special roll, you won't regret it. Also agree the prices are extremely reasonable. We had one glass of wine, 2 beers, 2 appetizers, a bbq eel don, a special maki combo (choice of 3 rolls) & 2 flavors of mocha ice cream...pre tip the total is $155. Honestly for all the food we enjoyed totally worth ever penny!

I got the sushi and sashimi combo for two and it came out in a beautiful staircase. Seared salmon sashimi was slightly spicy and very citrusy but also full of umami If you're easily tired of eating the same thing over and over, the variety of fish helps keep things interesting. The environment and service was amazing as well!

Imasa Nori might just be our new go-to sushi spot in Midtown. The restaurant is fairly new and been open for about a year. It's a total hidden gem and clearly the secret's getting out because it was packed when we went on a weeknight! We're big on presentation, and Imasa Nori nailed it. I mean, how often do you see your sushi served on a literal staircase? It's that extra touch that makes the whole experience even more memorable. Everything we tried was super fresh and full of flavor. The Phoenix Roll was a standout it had crispy shrimp tempura topped with sweet king crab, tobiko, tempura flakes, and a little wasabi mayo for the perfect kick. The Pink Valentine (shrimp tempura, spicy tuna, avocado wrapped in soy paper) was so light and dreamy, it definitely lived up to the name. And the Emperor Roll was rich, creamy, and packed with flavor the blackened tuna on top was chef's kiss. You have to order their mochi ice cream on the menu- it was the perfect sweet ending to our dinner.

Imasa Nori is a very good izakaya with nice sushi and rolls. The cooked food is very good and the sushi is well prepared. Service and vibe are excellent. They only have a beer and wine license and their selection is very basic. Overall a good experience.

This place is perfect for when you want quality sushi for an affordable price! I'm a huge sashimi/sushi fan and I love how they offer a wide variety of platters so that everyone can find exactly what they want! I was so surprised how this comfortable dining experience offered quality sushi and this place is perfect for sushi lovers or anyone that wants to try their other authentic Japanese cuisine food items (go look at their extensive menu!) I need to go back to try their lunch donburi and scallop skewers next time too! ordered: deluxe sashimi and roll platter, yellowtail jalapeño appetizer, ootoro extra fatty tuna sushi (must order!), mochi ice cream (black sesame - personal fav, mango, green tea)

Really solid sushi place just north of the theatre district. Great spot pre or post show. Super fresh fish, lovely presentation and service that aims to please. The menu isn't super creative but what it does it does very very well. I am a fan and will come back!

This has to be one of my favorite place. The sushi dishes are unique and perfectly crafted. In fact, I had the best California roll here! My friends tried the fish sushi's and were in love! Their small plates are incredible also! The prices are affordable, in fact, I was surprised to find these prices in today's day and age when everybody has increased their prices. The servers were friendly and attentive. The ambiance was casual yet the low lighting provokes a sense of romance.

I came to eat here right after a Broadway show. It was a short walk. I highly recommend coming here for affordable sushi. The atmosphere is also super romantic and soft. I enjoyed my meal and the staff was very welcoming. I ordered the Angel Roll and my absolute favorite, the classic salmon avocado roll.

Come here if you want to eat sushi before a show and are in the area. This a true three star spot. It's not bad, but it's not something you'd tell your friends about. We got pork boa buns - they were good and did their job. My husband got the beef fried rice - it was good, nothing to write home about but nothing to complain about I got the maki combo with a salmon avocado roll, the crunchy roll, and the yellowtail/scallion roll - The salmon avocado roll was definitely the best out of the three. I was full after and it was affordable. The service was nice, and the ambiance is good. This spot was 500ft away from The Great Gatsby on Broadway, which is what we were going to see after dinner. We were in and out in under and hour with plenty of time to get something sweet to eat and then go to the show without stress!

As someone who has had sushi before - especially from California - this place doesn't have it. Ambience is nice and clean, service is not great not terrible - but the food just lacks flavor, no attention to detail - very forgettable. Would not return.

Been here 4th or 5th times...It is not flashy or instagramable spot...Mix of tourists and locals...Very solid place with fresh fish and readonable prices, service is perfunctory ans nothing extra which is what I like...Believe it or not I always get the steak here huge portion for the price!

Sashimi and chirashi were excellent with generous enough sizes of fresh fish selections, soup and salad were nicely prepared. Fluke + shiso and radish w/ truffle oil were also great. Staff were very attentive and friendly. Great service. Prices were very reasonable.

Sushi was normal - what you'd normally expect just a lot pricier than I'd normally pay for it probably due to its location. Takoyaki was very doughy with little meat inside. The eel lunch box was actually very good but had a small portion size (low depth) which was unexpected because it was pricey although much more worth it than the sushi rolls. The real star of the show though: *Hokkaido scallop skewers*. I would personally not come back to this restaurant again for anything except these scallops. They are $14 for 2 skewers but they are SO GOOD. I haven't had good scallops in forever and this was a hit. Perfectly cooked and sauced. The service was just ok, considering how busy/cramped the restaurant was, service was not the best but understandable. Honestly I might be biased but the scallops were just that good, it saved the review.

Very fresh yummy sushi. Delish salads and tofu appetizer. Everything was flavorful and so good!!

After a terrible, overpriced and under-portioned meal at Taru, we stopped by here just to get the gross taste of bland, unseasoned tempura batter our of our mouths. Gotta love Imasa for a reasonably priced and filling Salmon Avocado Roll and Seared Salmon Sashimi in yuzu soy sauce. Flavor! Will come back soon for a real meal.

Great lunch special deals. Highly recommend if you're craving sushi and in the area. Fish is decently fresh and better than a lot of the cheap sushi places around, service is fast and attentive, and the ambiance is nice and clean. Lots of tourists just fyi.

Smaller portion than I hoped for its price. Nevertheless, the fish was fresh, fatty, and had no weird aftertaste. Good place to eat before or after a broadway show!

This is a decent sushi spot located conveniently in midtown, especially if your office is nearby. Good lunch weekday deals.

Fresh sashimi, robust menu, very pleasant & efficient staff, good all-around value. I had the 15 piece sashimi platter - great presentation, very fresh. Agadashi tofu was perfectly prepared, Naruto Rolls were perfect. will return

Came here on a Friday evening with a friend. Although it was crowded, we managed to get a table upon entering. King Crab Dragon Roll ($23) consisted of spicy king crab, tempura flakes and asparagus topped with eel, avocado, tobiko, and wasabi sauce. There was a lot of different tastes packed into these 8 bite pieces and it was delicious. Post Roll ($19) consisted of spicy salmon, tempura flakes, fresh mango topped with blackened tuna, sweet shrimp, eel, avocado, and tobiko. The flavor profiles of this was also phenomenal, between the mango, eel, and spicy salmon, definitely need to savor every bite. The one thing that stood out to me that my friend order was the Amazing Sandwich. They were not kidding that it would be bite sized triangle pieces served to you as a sandwich, not just a name. That piece wasn't as flavorful as what I ordered as it was just spicy crunchy tuna, spicy crab, and avocado. But kudos for creativity.

Stopped in for dinner during a work trip and sat at the bar. Friendly and attentive staff in a busy midtown location. The food came out quickly and was delicious-- the rolls and nigiri really hit the spot. Would visit again the next time in town!

Wow what a hidden gem. It was only me and they seated me right away even though they were busy. They even offered me an actual table instead of the bar. Which is the usual for places when it's only one person. Very experienced staff and great food. Trendy place filled with foreigners and tourists. Low lighting good for a date. The prices are below the normal for the area so that is a huge plus. My only small critique is that they brought the appetizers And food out at the same time and that is a bit of a pet peeve of mine

I really enjoyed this spot for dinner! If you are looking for a great sushi place in this area, I would recommend this one! It is also near some of the Broadway theaters, so it would be a good pre/post theater dining option. My friend and I got here and were seated right away. The service was super fast and efficient. I tried the edamame, spicy crunchy sushi roll, and salmon sashimi. All were excellent, but I especially loved how salty the edamame were! With tip, it ended up being around $28 dollars, which I think is a pretty good price for the quality. I will definitely be back!

Sunday 3pm My go to place wasn't open yet so decided to give this new place a try as it's only one block over and the the restaurant has good reviews . The place is well decorated , is new ( they opened last year ) . We were greeted by the host as soon as we walked in with a friendly inviting smile ( always good for business) and for seated immediately . Because it wasn't very busy ( we're there at an off lunch peak time ), we had attentive service. Food - Sashimi and a role : the pieces were just right ( not too big , not too small ), they were good . Had to order white rice ( I always do ) along with my sashimis . Karaage - tasty but the coating wasn't very Japanese style to me . Good portion for appetizer. Grilled izakaya scallop - was excited to try this even though they almost forgot to serve it as I read it on one of the reviews. It was a disappointment - too much sauce , hence salty but with the lemon it dilutes the saltiness , the scallops were too chewy I should have stopped with the chicken and sushi/ sashimi . It's good to have more Japanese options around this neighborhood. Glad I got to try it , might come back in the future to try the other dishes .

Came here for the first time so my friends and we felt rather rushed by our server when they were taking our orders. This was our first time and we were trying to order the lunch set. I got their shrimp teriyaki lunch set with the shrimp tempura roll for $2 extra. The food was good, although I wish there was more shrimp in my shrimp teriyaki... the spring roll was crispy and hot and the dipping sauce was yummy. The shrimp tempura roll was nice as well. The atmosphere was quiet and everything was clean. The service isn't the greatest though and I don't think we got checked on after we got our food at all.

We decided to try Imasa Nori Sushi after a random video on their lunch sets appeared on our newsfeed from the IG algorithm. TBH, the video (not created by the restaurant) was misleading. FYI- Lunch sets only offered on weekdays, not weekends. Regardless, we were hungry and still wanted to try out the restaurant. We ordered their set of 3 maki rolls and their kimchi fried rice. I actually never had worst sushi before - the texture of the avocado was way too soft, almost like overpounded guac; and didn't go cohesively with the eel or the rock shrimp. The rock shrimp was not good? And the kimchi fried rice...cannot be called kimchi fried rice... I added an extra star because of the service.

The ambience here is very nice but the actual sushi could've been better quality and quantity. Still not bad for the price point. Service was also very nice.

Stopped in after theater for a quick bite just before they closed the kitchen. They were wonderfully accommodating, wonderful atmosphere clean bathrooms. My husband had two rolls and I had some tofu and soup. Cold water hit the table immediately - we would come again.

Not great. We ate here after going to the Spy Museum and picked it based on the yelp reviews. We were able to be seated right away, which was nice, and ordered one of the sushi platters to share. The quality was just not great. Not sure about the positive reviews here. It wasn't horrible, but it was not good. Fish didn't taste very high quality, rice was dry, etc.