How a New Generation of Hoteliers and Chefs Is Creating a More Inclusive Martha's Vineyard
"A friendly Oak Bluffs boutique for casual beach clothing and gear run by a civic-minded owner who is active in community events like Pride; the shop offers classic New England styles and reflects a grassroots, locally engaged retail spirit." - Jennifer Wilson
Jennifer Wilson
Jennifer Wilson is a New York City-based writer specializing in Eastern European arts and culture. Her work has appeared in The New York Times, The New Republic, The New Yorker, Travel + Leisure, and The Nation, among other publications.
Travel + Leisure Editorial Guidelines
The staff was super nice, but the prices were ridiculously inflated. For example, a Yeti backpack cooler I saw at Ace for $260 was $365 here! (Sandstone pink hopper) it is no wonder the store was so quiet. I also couldn’t find a keepsake sweater under $80, while similar quality items were $40–$50 at other nearby stores. Overall, it felt like tourists were being taken advantage of with these high prices.
eric york
Google
What a pleasant experience! The staff was great and the selection was awesome. The store was so beautiful and clean on the inside. Will definitely be back! I felt super comfortable and welcome. The second I walked in!
Marnely Murray
Google
We love shopping locally!!! Island Outfitters Martha’s Vineyard is an absolute gem! 🌟 Their dedication to clothing craftsmanship and unique finds truly shines. The moment I stepped in, I was welcomed by friendly faces and a curated collection that perfectly captures the essence of the island and New England style. From stylish clothing to one-of-a-kind accessories, every piece tells a story. Shopping here isn’t just about the products; it's about supporting our local community and embracing the island's spirit. Love this place!
A Jackman
Google
Love, love this shop! Staff is super helpful in finding clothes that work for me. Showing me ways to step up my fashion game while not getting way out of my comfort zone. Always get compliments on the clothes from this shop. As a bonus the shop dog is cute and friendly.
Canieka Fleming
Google
My favorite store on island, truly an exceptional clothing store. A wide range of brands and products, that cater to every fashion need. The quality of their products is unparalleled, showcasing the perfect blend of style durability. Undeniably the go-to destination. My experience was elevated because I got the chance to speak to the owner Sofie! Who was a huge help.
I highly recommend stoping in and experiencing their exceptional products and customer service for yourself. You won't be disappointed!
Kharma I Finley-Wallace
Google
I love this place! I just recently started shopping there and was so delighted at what was available for women and men. I have been looking for just the right rain coat for years and found a super cute and comfy Helly Hansen immediately walking in the first time. I've been back several times now and never walk out empty handed. The staff is always attentive and helpful as well with great recommendations but not pushy at all. 10 stars if I could give it.
Judy York
Google
While on a recent visit to Martha’s Vineyard, I happened into Island Outfitters. I must say it was a delightful experience from start to finish. The first thing that caught me I was the impressive selection of clothing and accessories, catering to a variety of tastes and styles. I was greeted with warm smiles and a genuine willingness to assist. The staff when out of their way to ensure I found exactly what I was looking for.
Paul McConnaughey
Google
I stopped at this store on my last Vineyard visit based on a suggestion from a friend. The store was a refreshing surprise......great staff with insightful recommendations in a classy (but chill) environment. Quality brands at very fair prices and the selection and staff make it a wonderful shopping experience! We will definitely stop by again for our next island visit........