Jade Coast

Scenic spot · Itoigawa

Jade Coast

Scenic spot · Itoigawa

1

2 Chome-8 Oshiage, Itoigawa, Niigata 941-0051, Japan

Photos

Jade Coast by null
Jade Coast by Swanee
Jade Coast by 極地狐
Jade Coast by Swanee
Jade Coast by 極地狐
Jade Coast by Swanee
Jade Coast by 極地狐
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null
Jade Coast by null

Highlights

Itoigawa's Jade Coast offers a unique pebble beach experience with rare jade and stunning stones perfect for a chill rock hunt.  

Placeholder
Placeholder
Placeholder

2 Chome-8 Oshiage, Itoigawa, Niigata 941-0051, Japan Get directions

itoigawa-kanko.net

Information

Static Map

2 Chome-8 Oshiage, Itoigawa, Niigata 941-0051, Japan Get directions

+81 25 553 1785
itoigawa-kanko.net

Features

wheelchair accessible parking lot
wheelchair accessible entrance

Last updated

Jul 30, 2025

Powered By

You might also like

Terms of Use • Privacy Policy • Cookie Policy
 © 2025 Postcard Technologies, Inc.
@atlasobscura

18 Beautiful Beaches That Have Secrets

"The city of Itoigawa, Niigata Prefecture, has been known for its high-quality jade for centuries. In fact, it’s considered one of the oldest jade-producing areas and its jade has been used since the prehistoric Jōmon period, long before the Olmec and Maya cultures. Even today, it remains the most notable location in Japan where jade can be found. This is believed to be due to the city’s geological position, where the Fossa Magna and the Itoigawa-Shizuoka Tectonic Line meet. A plethora of minerals formed 20 to 500 million years ago were brought from the mountain ranges in the east, carried by such rivers as the Himekawa. As a result, many of these stones ended up on the coast of Itoigawa, often smoothed over by the current. Nicknamed the Jade Coast, or Hisui Kaigan in Japanese, this coastline consists of pebbly beaches where rare minerals such as jadeite and nephrite can be found. While it is strictly prohibited to pick jade in the Kotakigawa Jade Gorge, it is allowed on the Jade Coast. Up until the end of the 20th century, jade was so common on these beaches that the locals picked only high-quality specimens and returned the rest to the sea. It can be more difficult to find them today, but half a dozen (give or take) jade pebbles may be collected if one spends the whole day searching for them. In 1994, the Fossa Magna Museum opened not very far from one of the beaches. Many specimens from Itoigawa are exhibited here, including many pieces of raw jadeite from the Jade Coast. The Museum also offers a free service of identification and authentication of minerals found on the Jade Coast, so be sure to check it out if you wish to find out whether your jade is jadeite or nephrite." - ATLAS_OBSCURA

https://www.atlasobscura.com/lists/18-beach-secrets
View Postcard for Jade Coast

Herr Doberman

Google
Fun relaxed beach where you can spend a whole day just swimming and looking for beautiful stones. I find it hard to believe that people find clear polished jade. You MAY find some raw jadeite, which does look rather obscure. Most of the white stones are just quartz. Instead, I collected piles of moss agate, serpentinite, jasper of all kinds, wishing rocks, labradorite, etc - shapes and patterns are truly mesmerising!

Brendan Sutton

Google
Cool place for kids to hunt for interesting rocks. Not much else.

Lucy How

Google
It was raining and so we couldn't see the green of jade Coast. However, the pounding waves that create the booming sound was amazing. The beach is pebbly and the pebbles reached our ankles as we walked on the beach. Pebbles were of black volcanic origins.

victor herrera

Google
Nice place, clean, no sand only rocks. Very little shade here, bring a tent or large umbrella for sunny days.

Criselda Cabusas

Google
A great location for morning or afternoon picnic date.

J P

Google
You can collect jade from the beach! The rocks are really beautiful here

Larns

Google
Great experience to spend the evening on this pebble beach during sunset.

Maurice Anderson

Google
Very industrial and not scenic at all. I definitely wouldn't go out if my way to visit it