Jayeondo Sogeumppang (Salt Bread) in Seongsu

We went here about 2:30 on a Saturday in June. Yes, it was hot and yes, there was a line. But as people say, it moves quickly. If you want to pay by credit card, you can go up to the kiosks to place the order and get in line. If you pay by cash, just get in line. There is basically one item to order--salt bread. I think it is 4 pieces for 12,000 KRW. That is all your choices. Simple. Order as many as you want. It is buttery, salty, and if you like that, you won't be disappointed.

Fluffy, buttery, salty salt-bread - who doesn’t love it? It was a rainy day, but the store was still quite busy. Order from the machine on the right side and queue up on the left to collect your bread. There was almost no waiting time despite the queue, as the staff simply passed the already-packed bread to customers upon checking the ticket. Only available in packs of four. Maybe I happened to get a batch that had already cooled down, it was less impressive than expected and a bit too oily for me.

Happened upon this place walking around Seongsu. Lucky me! Best 12000W I will ever spend. One bag has 4 pieces. Expect a line but it’s quick. The bread was absolutely delicious. Warm. Slightly salty. Buttery.

After trying salted bread from countless stores in Seoul, this one takes the crown as the absolute best. The bread has a delicate crunch on the outside—just enough to be satisfying—while the inside is irresistibly soft and flavorful. Every bite is perfectly balanced, utterly delicious, and unforgettable.

Aesthetically pleasing shop not difficult to find, just at the corner of the road. Even if you do, the crowd would most probably make you tirn your head as there’s always a crowd. They sell in a pack of 4, and woh i can say is i love how the bread tasted. The blend of butter and the bun being salted (really can taste and not biting on salt) is a real pleasure. They look normal but they do not taste normal. The bread are soft, and slightly oily which i guess is because of the abundance of butter used. Stop by, i believe you will not be disappointed. Eat it while it’s hot!! Pay at the vending machine first then go to the counter to collect.

Love the salty, buttery and fluffiness of the bread! Goes very well with my hot Americano. Without knowing, finished 3 of it myself 😜 low rating for atmosphere as I wished it is a cafe style where I can enjoy the bread while admiring the street view..

Jayeondo Sogeumpapang (Salt Bread) in Seongsu, Seoul is a must-visit for any bread lover. Their freshly baked salt bread is absolutely delicious—perfectly golden on the outside, soft and fluffy on the inside, with just the right balance of saltiness. Be prepared for long lines, but the wait is well worth it. The aroma alone will tempt you, and once you take that first bite, you’ll understand why this spot is so popular. Highly recommended for anyone looking to try one of Seongsu’s best bakery experiences!

Super famous here for a very good reason! Jayeondo Sogeumppang, a type of salt bread, gained popularity due to its simple yet delicious flavor profile, using premium ingredients like Canadian wheat, French butter, and sea salt. The rich, buttery taste and the slight hint of saltiness, combined with the fluffy texture, make it a highly sought-after treat. The high-quality ingredients and meticulous recipe development, with over 100 ingredient tests and 1,000 baking trials, contribute to its unique flavor.