Jayeondo Sogeumppang (Salt Bread) in Seongsu

Absolute must try if you’re in Seongsu. You’ll know you’re nearby once you smell the intense, inviting aroma of freshly baked bread. The bakery truly smells divine and irresistible. I came around 10 in the morning and it was raining, so it wasn’t super busy, and I only waited about 15 minutes. The only available item is the four pack of salt bread. The bread was so warm, soft, buttery, salty, and crispy on the outside, and it simply tasted like it was made with love. This is a phenomenal pastry that is completely worth the hype!!

The hype around the salt bread in Korea is totally justified. It’s incredibly buttery with a beautifully crisp outside and soft, fluffy inside. The aroma alone is enough to draw you in — rich, warm, and irresistible. Every bite is full of flavor without being too heavy. Easily one of the best pastries I’ve had. Don’t miss it if you’re in Korea!

1 star for me; here why; 1. Will I buy a second time? [No] 2. Will I recommend to close friends? [No] 3. Can a better alternative be found in 711 ? [Yes] 4. Was there a specific negative factor? [Yes - [Only force us to buy in 4 pieces, instead of 1 or 2] — Just a normal bread, not worth, nothing special just online marketing. Nothing inside, no cream , just a simple bread and salt above it. 😓 I would have given 2 stars if can just buy 1, but they only force us to buy 4 (as an only option set) thus, 1 star for this. - I was lucky (wait 5 mins on q only, around 5 pm) , if I had to wait any longer than that like 30 mins, this is totally a waste. - payment is fast (simply put your credit card) - No idea why pp gives 5 stars ? Probably they never eat other yummy bread 😅

Dont be scare off by the long queue!! the speed is amazing ~ the buns were so soft and fluffy! yummy!! its so smart to only sell 1assortment - 4buns for 12k won; not super cheap but definitely worth the try!!

We went here about 2:30 on a Saturday in June. Yes, it was hot and yes, there was a line. But as people say, it moves quickly. If you want to pay by credit card, you can go up to the kiosks to place the order and get in line. If you pay by cash, just get in line. There is basically one item to order--salt bread. I think it is 4 pieces for 12,000 KRW. That is all your choices. Simple. Order as many as you want. It is buttery, salty, and if you like that, you won't be disappointed.

I finally got to try the famous salted bread at Jayeondo in Seoul, and it definitely lived up to the hype. The outside is perfectly crispy with just the right golden crunch, while the inside stays soft and fluffy. The flavor balance is spot on – not overly salty, but seasoned just right so that each bite feels indulgent yet satisfying. Simple, but done to perfection. A must-try if you’re in Seoul and looking for a bakery treat that nails both texture and taste.

Famous Korean salted bread in Seoungsu Area. You get 4 pc of salted bread for 12k Won. It’s crispy and f

We didn't line up for very long and got the bread quickly. If there is a long line, don't wait, there are locations all across Seoul. Personally I think they are other better salt breads in Seoul. This one was okay.