Melissa B.
Yelp
What a great experience overall. The layout at first was a bit odd, in the sense that you had 20th century history on the ground floor, then a modern exhibition about upending stereotypes above that, then earlier history on the floor above that.
I didn't like the first experience - getting tickets! The foyer was stiflingly hot and muggy, even though it wasn't hot outside at all (too cold outside, too hot inside - this became a recurring theme in Vienna). The ticket booth's computers must've had massive technical difficulties. Our line of 2ish people in front of us took about 15-20 minutes, and no explanations, updates, etc. were given.
The 20th century section was solid - it could have been fleshed out more, detail wise (just a bit), but it was still compelling and important to experience.
The second (first in Europe though!) floor was about turning Jewish stereotypes on their head and showing that they are misconceptions. To that end, its 100 misconceptions are each shown in ways that range from lighthearted to almost-but-not-quite-offensive, and everything in between. The exhibit shows items that, without context, would seem at times crass or stereotypical, but the effort here is to subvert such harmful cliches. For instance, one misconception (materialism being common) is lampooned via a Chanel handbag retrofitted to look like a menorah. It is very clever and makes you think. So too did the art piece meant to look like a bearskin rug made of Hitler's body! This section is likely not for children or people who take everything at face value without reading captions; it requires the audience to read about each piece's nuances.
The third floor was detailed and described pre-20th century Jewish life in Austria, showcasing life from a variety of eras, social classes, religious observance levels, and such. The use of artifacts helped break up the blurbs (which I liked reading!) and give visual references to everything.
The cafe seems quite popular, and the museum overall was. It is great to see a Jewish museum attracting such interest and enthusiasm 2-3 generations after Jewish life was, in most cases, extinguished in the very same spot.