Joe Coffee Company Pro Shop

I love this place. Always producing some of the best coffee in NYC, both filter and espresso, latte, flat white. You name it! Great lessons. Great products for sale. Go and be happy with your coffee! Sun hits the bench around 1020 if you want to warm up :) 💕💕💕

Superlative coffee shop with an emphasis on small-batch roasts. The ship has a few fresh pastries and cookies; a few counter stools; and a bench outside. Most of the shop is a research and training facility for the Joe chain of coffee shops: you will see baristas and roasters focused on developing recipes, developing skills, and working with retail partners. Joe Pro has a large selection of coffee beans for sale from roasters around the world, as well as their own coffees. The shop also sells equipment for home coffee preparation.

Loved the whole coffee workshop experience and it’s price friendly. Hopefully they’ll have more series with latte art!

Not the best iced macha latte we've ever had. Cute place and good service though

If you're a coffee fiend it's probably a decent hipster-obsessive-about-stimulants kind of place I gather from their postings about tours and classes and all the Breaking Bad-looking paraphernalia. I stopped in on a cold rainy day for a matcha latte with oat mylk. For $6 with tax and tip I got a kid-sized cup, maybe almost when it's grown up it could aspire to be 6 ounces, and grow some matcha flavor.

On principle I need to give 1 star bc it’s wack to charge extra for a non-dairy milk, esp when it’s a splash in a cold brew. Please stop punishing folks who don’t eat dairy. Non dairy alts are not more expensive anymore. That said, good coffee, kind folks.

Never got served because the baristas were having conversation and told a whole line of people they needed to wait... ended up going to Ralph's.

Great coffee made to order but especially friendly and knowledgeable staff which makes it worth coming back.

I had an experience with this coffee shop. Personally, I didn't like this coffee shop. Their coffee is too bitter and the sandwich tasted like it was old. But the employees at this coffee shop are very polite and friendly. Thanks to them for the good service and mood. But the coffee itself really upset me. I think this place is not for me.

Attention coffee lovers!! Think coffee, drink and smell the coco beans. Learn how to brew coffee and espresso with classes and espresso makers plus accessories for sale. Coffee is, of course, for sale. Albeit, I am NOT a coffee nor espresso chick but the atmosphere does entice an interest with all their retro machines all things coffee related. It reminds me of Kato in 2011's "The Green Hornet" who built a customized espresso machine for his master. The final touch of the coffee brewing was finished with a very subtle signature, a leaf shape made by the impression of milk. Joe's Coffee is not for the faint hearted as it is for the serious coffee and espresso lovers. For tea lovers, stay away as this is not your place to be.

Pssss.... Shhhhh.... There's a secret Art of Joe, called "Joe Pro Shop & Headquarters" mid block on 21st between 6th and 7th Avenue. It's pretty much undiscovered, as evidenced by the minimal lines for fabulous java. If you are familiar with any of the Art of Joe's in the city (Waverly, Union Sq, West Chelsea, GCT), then you know how delicious Joe is. I put Joe in my bucket of amazing 3rd wave coffee bars in the city, including Grumpy, Stumptown, Blue Bottle. The beauty of Joe Pro Shop is the LACK of line. Beautiful espresso, single pour coffee without the hectic pace of most of the other Art of Joe locations (GCT - M-F is a ZOO!). If you are a brew your own aficionado, they sell a ton of gadgets, gizmos, props, toys, and ingredients to the delight of any coffee connoisseur. The corporate HQ is also in this locale, so you feel like you are more in a coffee lab. There isn't a lot of seating, but if you are wanting to enjoy your java in peace, the place is completely chill. Only downside are the hours. They close early (check the website) and only open at 8am during the week, and maybe 9am (Sunday and Sat ? - unsure). If you are waking up with the birds and jonesing for Joe, go to either 23rd and 9th Avenue, or Cafe Grumpy (my favorite) on 20th between 7th and 8th Avenue.

Very nice staff and good coffee. I had a cappuccino and it was perfectly made--very smooth and great flavor. Nice pick me up before hitting Trader Joe's and Bed Bath & Beyond

Why did I find this great little coffee bar only after I moved 4 hours away? I pondered the above question while my friend ordered a latte and I ordered a shot of Joe's house Waverly espresso. We finished our first drinks and liked them so much we went for a second round of drinks from a different barista who made us a couple of Neat Guji Oromia Ethopian Heirloom espresso drinks. My friend and I looked at each other and wondered why this second coffee reminded us of the exact same thing, rendang curry spice with a coconut finish (huh?!). Even at the best coffee shops I've been to, it's very difficult to find a place with multiple talented baristas who take the time to dial into the grind to hit the sweet spot for two different espressos in succession. Joe Pro Shop did just that, and of all the Joe's shops I've frequented around the city, this Joe's shop made me the best drinks. This particular coffee bar was Joe HQ ground zero, so coffee education and equipment is available on premises and it's geared for the specialty coffee business folks or the pleasure of good coffee on the go. It's not the type of cafe to hunker down to kill time for those that want that (although there are a few seats in a small space available if you're lucky). Worth a special trip, I'm sure to back for the good stuff when I'm in back in town.

Now that Budin (Greenpoint, Brooklyn) is closed. The Joe Pro Shop is the best place to get a proper pour over. And they have the best selection of beans in New York.

I took a Latte Art Class here and had mixed feelings. The coffee shop itself is small with pretty much no sitting room. The back room is spacious for a small class, but there was storage and boxes right behind the space. Comparing it to Sur La Table class space- it was probably a 2. The class was ok. It was a group of 7 people for 2 instructors. We had some demonstrations and hands on experience. I feel like the teaching portion of the class was good, they demonstrated a few skills and then had us practice them. Here's what I found to be a negative: I was expecting to at least drink the latte that we made, but we were told that they use old coffee beans for the practice so the drinks aren't made to be consumed (someone even asked if we could have the proper coffee beans for our last cup to drink it, and we were told no). For the amount this class cost, I would have expected at least a cup of coffee and some pastry or something. Sur La Table charges around the same amount for a class and you get to eat the meal you prepare, and you are offered coffee/refreshments) Overall, the class was good- I learned the basic skills and technique to make simple latte art. I do not think it was worth the price, I would have paid less for this. I wish it was more consumer friendly and we were at least allowed to drink the latte we made.

Coffee is good, but the staff is cold and rude. I don't know why the staff is always in such a snippy and bad mood but they need to learn how to treat their customers. I went there with my husband and kids for coffee only to have a barista make a scene and give me an attitude and stare me down as I was leaving over spilling some coffee in the garbage because it was overflowing. Then going on and telling me how water shouldn't be in the garbage and stopping everything he was doing to go and take out the empty garbage bag and making a scene as if I did something catastrophic. It seemed the more I attempted to ignore the situation and enjoy my coffee he continued to antagonize the situation.

BLAH! Really bad! Why more than $3 for a cup of espresso? Especially bad tasting beans? Go elsewhere, even the GREEN giant of espresso is FAR better.

Good place to stop in for a quick cup of coffee to go. The space itself was on the smaller side so when busy I could see it being crowded. My regular hot coffee was good and I had a hot chocolate gluten free cookie which also hit the spot. If in the area, I'd return.

I found out about this place from the 'Where to Buy Coffee Beans in New York City' on Serious Eats, so I was excited to check out their coffee bean selection for the current rotation. The Pro Shop is the headquarters and sells coffee gear and coffee beans on a rotational basis. They didn't have much of a selection of coffee beans when I went - the only kind they had other than Joe's brand was George Howell. I ended up buying the 12oz Karinga AB Kenya roast by George Howell Coffee and was charged $30. However, later I found out that you can buy 12oz of this coffee online from georgehowellcoffee.com for only $17.00. Even with shipping fees, I could've gotten this for less than $30. I'm not sure how they usually price the coffee, but from this instance, I am very disappointed that I was overcharged so much and will definitely not go to this place again for coffee beans.

Stopped in here to get a cup of latte on my way to work cause it looked like a cute little place. The latte itself was good but the customer service could have used a bit more work... The two baristas were busy talking to each other they barely acknowledged me. But whatever. I guess the main point was the coffee taste. 3 stars cause I'm still salty.

good coffee. This is not a place where you sit in / sip / go on wifi. Its buy and go.. The pastries are really good. I doubt they do this on location. They sometimes run out early of the pastries, which is a bummer.

This place makes killer coffee. It's a little hidden so keep your eyes peeled for it. It's on the north side of the street in the middle of a crosstown block, so tell your intern to keep looking! CHECK-IN TIP: This Americano is killer!

Yup, just found the big coffee spaceship, complete with hyperspace controls, and a temperature guage that looks like a fluke ohm meter! We're talking serious science behind the cup here people, from timing & pressures to grinds all adjusted for the specific bean. The end result is the perfect cuppa everytime. These guys are sooo consistent, and at HQ you can see why. It's a whole laboratory for coffee here, where barristas cut their chops on the best equipment pulling the finest first rate shots you can get in gotham. Good stuff!

The Joe Pro Shop is a godsend. It couldn't have come at a better time. It's destined for success, situated right next to two School of Visual Arts buildings that house, well, people like me: students working all hours to finish their degrees, powered by caffeine. They serve a few different roasters, and as always with Joe, the baristas are excellent at their jobs. They have a full selection of pour-over, cold brew, espresso, and french press drinks. Of course, I was over the moon when I saw they were pulling Ritual's Sweet Tooth espresso (seriously, you gotta try it). Perhaps the best part of the little shop is their retail section: they sell all their current roasts, as well as high-end brewing equipment. Here's what's keeping the shop from earning 5 stars right now: - There's really no ambiance to speak of. The walls are bare and white, the retail section is set out on plain industrial style shelving, and there is no where to sit (which is fine for a coffee bar, but not what you'd typically expect from a Joe). - The hours are pretty limited compared with Grumpy's a few blocks away (currently only Monday - Saturday, 8am to 5pm. Definitely wish they'd stay open until at least 8pm). But that being said, they're brand new, and sure to adjust to the rushes and needs of the hood. Looking forward to it!

All I had heard about was- Joe's The Art of Coffee- is the place! Since I'm such a coffee freak I headed over. After the fact I realized I ended up at the "Pro Shop" instead of a regular outpost. Maybe that's why the attitude was amped up? Ordered an Americano and a pour over. When my pour over was finished I asked if there was any milk. WHOA! Wrong question. After the barista unrolled his eyes and unscrewed his mouth, It was explained to me that they like to instruct customers to taste the coffee black, that the favors change by the minute...but he would provide me with milk if I really thought I needed it. Thanks but I'll have my coffee the way I like it-with a splash of milk. Can you not make a cappuccino then because the milk will bastardize the espresso? As time wore on my coffee took on a sour note. Not delicious. Maybe the other outposts are a little more relaxed?

Welcome to Joe Pros (and Cons) coffee shop. Pro: Really, really good coffee. Con: Really, really expensive coffee ($3.50 regular iced, they offer an $8 hot coffee) Pro: Convenient location! Con: Inconvenient hours! (Don't open until 8 on weekdays, take an hour lunch break at noon) And I'm out. What more do you need? They're good but you can't go there too often (too expensive) or too early (they're closed). Coffee shops - open earlier!

Joe's Pro is for more than just equipment. They also make a stellar cappuccino. But the cherry on top was a cup of George Howell Kenya that was simply transcendent. It tasted syrupy smooth with a hint of cherry jam. This is probably more of a review for someone who knows what they are looking for. The barista was also helpful but shy.

I love this place. It is the pro shop, so in addition to making a divine cup of coffee they also sell cool equipment for all of you coffee heads out there. They sell pour over systems, home machines, and beans of course. People that work there are also very cool and love what they do. As other people mentioned their is not much seating here, it is more of a grab & go type place, but they do have a few benches outside. Oh yeah, and if you get there early enough you can get what is possibly one of the best chocolate croissants I've had in my life.

Stopped by for iced coffee. the small sized (250-300 ml cup??) iced coffee was $3.50 (inc tax). I knew from the color of the coffee that it will not be a water drip dark iced coffee, which is fine but it was very acidic. Maybe I am jumping the gun a bit but if that's how their iced coffee tastes, diluted, weak and acidic (wrong kind of coffee beans for iced coffee), I don't think I am going back there.

I took the two-day intensive class here (Milk, Milk 2, Espresso, Espresso 2). It was a very comprehensive eye opener to what coffee, namely espresso, can be, and I was pleasantly surprised at the amazing inventory the shop has. However, I would be remiss in not saying that my instructor had room for improvement. He was very knowledgeable and clearly had enthusiasm for coffee, but I didn't see that through his actions always; it was as if he was just going through the motions. Also, there was one point during the lesson at which we were to pull shots of espresso to adjust the brew ratio to the optimal 65%. The other three students got to pull the shot, yet, due to "the interest of time", I could not. This was very off-putting, as it seemed like an important step in the learning process. Also, it takes all of one minute to pull a shot, so I do not understand what the concern on the instructor's part was. It left me feeling bitter and not the good kind of bitterness that usually accompanies espresso. Bottom line? I love Joe and their product. I want to continue to. I just expected more from this class.

Not sure why I haven't thought to review my favorite coffee house in all of NYC before now. I first "found" Joe's coffee on the UWS 4 years ago and then "found" another in the Union Square area. At this time I lived in W. Harlem so (sadly) I didn't get to Joe's on a daily basis. UNTIL....I moved to Chelsea 2 years ago and there are TWO yes TWO within walking distance of me. The Joe Coffee Gods heard my prayer! The one on 23rd/9th is a sit down location with longish lines. Great if you want to meet a friend or just chill. The SECRET location is THIS one on 21st (between 6/7) their Pro Shop. Lines are shorter- BIG "WOO-HOO " for that as we all know how much we need our coffee! There are only 2-3 stools to chill at at this location so if you want to enjoy your espresso there most likely you can because rarely do I see people sitting there. The baristas are always nice and really take pride in what they do. I change it up from cappuccinos to a regular coffee to their pour-overs and I am never disappointed. Only time I am disappointed is when I get there early on the weekends and they aren't open (check their hours as its different from their other locations) so I have to truck over to the 23/9th location. This location sells coffee, grinders and all of the great coffee gadgets so you can make coffee at home. I've been told you can set up an appointment to bring your espresso maker into the Pro Shop and they will teach you how to make a proper cup. BTW- If you're a Starbucks drinker and you somehow enjoy the burned / bitter taste and all of that sugary chemical junk you can put into their "coffee" you might not dig this place as THIS is the real thing. No frappe, caramel double whipped dip whatever here. (YUCK!) But then again, I double dog dare you to try it! Can't wait for tomorrow's cup of Joe!

The Pro Shop is really a no-frills coffee bar, with very little seating. While it may look very simple, the vast amount of knowledge lurking within the walls was extremely impressive. One wall housed pretty much every important type of coffee equipment, from grinder, to kettle to brewer. There isn't a ton of selection within each category - I have to assume that Joe has curated the list and sells only what they consider to be the best in class. In the back, a class of about 10 people was occurring - definitely something I would check out in the future. On the left side is the menu and bags of coffee from their rotating list of coffees, in addition to some of their own. The day I was there, they were selling beans from Heart and George Howell's Terroir - both of which I was excited to try. Friendly baristas - good product and good execution. What else can you ask for?

Really sweet, friendly service, clean space, delicious iced almond milk latte. They don't have a ton of seating but other than that it's a solid place to grab a well made espresso drink in this neighborhood.

I discovered this shop 4 months ago, and have been buying my coffee beans from here ever since. I'd been appreciating their curation of beans, which includes local roasters with the roasting date printed on the bag. This morning I couldn't remember what I had and hadn't yet tried, so I asked if the shop's iPad register keeps customer profile data with purchase history. Apparently this warranted a sarcastic, condescending, dismissive response. Luckily, there are other shops in Chelsea that offer the artisanal selections minus the snobbery and disdain for their customers, who might even recognize and appreciate a good idea when they're presented with one.

All it takes for the people to come back to the coffee shop is have great product, clean/cozy place and have friendly baristas. Well, this place has it all but barista. We went to Joe on Lexington Avenue, Upper East Side every other day. Joe won't see us and our friends at any of its locations. All because of the barista who served us yesterday on west 21st street. I was running late with my meetings and my friend of course went to our former favorite Joe coffee. Ordered latte and waited till I arrive. Even thou we had to leave I couldn't resist a cup of latte. So my friend turned around, barista looked at us and since there were no one at the place but us and a mother with son next to us, my friend said: "Could we have one more latte, please?" The answer barista gave us was shocking: "why do you yell at me. You have to order standing at the register." Tiny place with no one in the store. And no one was yelling at him. He gave us a horrible attitude and looks. Insulting. If there wouldn't be a mother with child - I would definitely say about the level of his "hospitality". I took the coffee and throw it in the garbage. Joe coffee Never again.

I've never stepped foot in this store because my coworker always buys the coffee for me. I wanted to try something new so I told her to get me something good, and boy did she come back with something: An almond latte. I don't know if that's what it's called, but it's a latte made with almond milk (duh). I've had almond milk before but never with coffee and wow it was delicious! I've found my perfect drink.

Tried it for second time and both my wife and I agreed that the espresso was bad and sour, as it was the first time we tried it here several years ago. We are from Europe used to Italian espresso. Even dunkin donuts espresso is better.

Joe Pro Shop is a pretty good coffee shop / coffee store. They have every type of coffee accessory you can imagine from full blown coffee machines to french presses etc. The coffee itself is delicious. The only thing they could improve is the seating and the hours. They used to be closed on the weekend, but have since amended that policy. But still, they close at 5pm, which is a little early for those of us that love a post-work cup of Joe. I think they would do better if they catered more to the coffee-only customers rather than the people who are looking to buy machines / attend their classes.

3 points for a great Americano. Minus one point for that one day they were closed during posted hours with a sign up saying they'd be back by the time I was no longer hanging around to get a cup of coffee. And minus another star for the crazy high prices, nearly double, for stuff like the Kalita Wave dripper ($40. vs $24. on Amazon, or $220 for the Baratza Encore vs. $139. all day everywhere else on the planet). I mean, it's cool they have good gear. And paying a bit extra for the convenience of having it right now is no big deal. But over 60% more? Hm.

Awful coffee. Weaker than dunkin doughnuts. Ordered an iced americano. Poor customer service. Slow. Inattentive. Took two sips and threw out the entire drink.

Delicious coffee! Not a glamorous spot--no room to sit or enjoy but gets the job done. The pro equipment display looked a bit dirty, but the coffee was perfect

Took a quick break from walking around and ran into this little coffee shop. It's actually fairly big, good friendly staff! We kept it simple and just got an iced coffee. Has plenty of room inside to hang out. Quiet hipster vibe going on which is a default for a coffee shop like this!

No attitude and never a long wait! The coffee is great and the service is cheeky! It's pricey but if you're in the mood to splurge and you feel gay then do it! Grab a bagel from Murray's and a cup from Joe and go sit on 9th Ave to take in the cars swooshing by and the colored girls saying toot to toot...

This 'Pro Shop' location focuses on the brew, with no pastries nor even a spot for them really.

For all the coffee lovers out there, be prepared to be schooled because all the coffee you tasted in the city becomes crap after tasting getting a cup here. The usual bitter taste you have after drinking coffee is definitely no more when drinking joe's. This is the best coffee I've ever tasted and made all the other coffee I've grown to love taste like water. It not only has a smooth and silky texture in your mouth but the flavors is unforgettable. You may be thinking, smooth and silky texture for coffee? Yes! You can and you will taste and feel the texture in your entire mouth and throat when you drink this heavenly joy. If only i lived closer, i would definitely buy this everyday but thankfully and yet unfortunately I don't. You haven't lived if you haven't tried Joe's cappuccino, coffee anything here!

We took the One Day Barista Workshop and it was the best class we've ever taken. (Sorry, 5th grade science class.) The instructors were very well informed, we all got tons of practice, and we had a good time. This was obviously a well-planned class, meant to squeeze as much information as possible into a newbie's head and provide them with a solid foundation so they can continue their espresso journey. Can't wait to see what other classes there are!

Today I passed by the coffee shop, it looks nice so wanna give it a try. I ordered a hot latte and specifically asked the gentleman to make it extra hot. He said he will make it as hot as they can do. Guess what LUKE WARM! I asked them if they heat it up a bit more and then he said normally we don't do hot coffee cause it will break down the integrity of the milk. I spent $5 for a large cup which it is equivalent to a "tall" size of Starbucks cup. It was freeze cold out and all I want is make it hot and they failed to deliver on the simplest thing they can manage, TEMPERATURE. NEVER COME BACK AGAIN. PS if you like Luke warm coffee in cold winter please try them otherwise SKIP.

Amazing service, nice atmosphere, the pastries are so good, they go quickly in the morning.

When it comes to coffee, I like to pursue the best tasting coffee thats so good, it doesn't require sugar. This is the place, come to Joe's -- they make the best coffee in this neighborhood. Theres not much of a business crowd, but this area is surrounded by plenty of young artists and energetic consumers. Joe's has the fuel needed for a fast pick-me-up, their cappuccino and lattes are foamed to perfection. Stop by, you wont regret it.

I was disappointed when this Joe's didn't have the same atmosphere of Joe's on 6th and Waverly. It was more of a coffee making factory then a quaint coffee shop. I give the Joes on Waverly 5 stars, but I can't say the same about this one.

I normally love Joe Coffee but not this Pro shop iteration. No decaf?! Come on some of us can't drink caffeine in the afternoon or evening! Very disappointing

This location opens way too late in the morning. If you try open the door, the awkward employees avoid eye contact and ignore you, instead of just pointing at the clock or telling you when they open. Joe is a chain, coffee is pretty good, but espresso drinks seem undersized.

not only is the coffee here amazing, but the sceret bookcase that leads into the late night sandwch shop is incredible. they honestly have the best gefilte fish tacos ive ever tried. -1 star for the salad and apps coming out in the incorrect order + 1 star for the nom nom nom scrumpchy goo goos -5 stars for the silly mustaches +10 stars for being so yelpful!! yayyyyyy

Not only a great place to buy coffee beans from a variety of the USA's best roasters (Ritual, Heart, MadCap) but also a great spot to buy anything you need to make great coffee at home - a grinder, scale, brewing devices, filters. One of the best selections of beans and brewing devices in Manhattan. Also a great spot to get a hot or iced coffee with shorter lines than some of the other busy busy Joe locations. :)

Went here today after visiting to Container Store and glad I stopped in. My Americano is just what I have come to expect from Joes - delicious and well balanced as usual. And the barista who served was as charming as all the others that have served me at all the other Joes locations. I mean is the ambiance the exact same as the other Joes outposts? No. Do I care as long as you serve me up a delicious Americano and look as cute as the barista did who did it today? You better believe I do not!

Had a great few experiences with the Joe on 23rd street but this location not even having a raw sugar alternative killed me. We get it, you want to keep the art form pure, but for those of us that pay 3.50 for a small cup of iced coffee, have a little stevia or something available to sweeten up our brew. I know this reviews not going to change your views probably either and I appreciate that too, which is why I'm middle of the road reviewing you.

My fiancé and I took an espresso class here today and it was great. The staff was extremely knowledgeable in their craft and taught us a lot. We will definitely take another course in the near future. And their espresso was great!