Joel & Son Fabrics

⭐⭐⭐⭐⭐ 5/5 I had a wonderful experience at the fabric shop! The selection was impressive, with a wide variety of colors, textures, and patterns to choose from. What really made my visit stand out, though, was the excellent customer service from Thomas. He was incredibly knowledgeable and took the time to help me find exactly what I needed His suggestions were thoughtful, and he clearly knows his fabrics well. Friendly, patient, and professional – Thomas made the whole shopping experience smooth and enjoyable. I’ll definitely be coming back, and I highly recommend asking for Thomas if you need any help. He’s fantastic!

I had a wonderful experience in Joel & Son recently. I went in with a friend to buy some silk to make a dress for my son’s wedding. Dom was amazing and made me feel very special 😊Thank you x

This was my first time at Joel's and it was the most amazing experience. The fabric choice is awesome and the quality is unbelievable ! The staff are SO helpful and know the fabrics so well . We were fortunate to get a gentleman called BASIL who was so helpful ... we would not have managed without him. He guided us through our dress design and then helped us choose fabrics that he thought would suit the style of dress. Nothing was too much trouble for him. He made the whole afternoon so rewarding and we did have a few laughs! He was the kindest most patient man !And i was not an easy customer .... so BIG thanks to Basil !! With best wishes to you all at Joels, Alice Mclaren

This place has an impressive range of fabric options, likely the most EXTENSIVE in London! However, the prices are on the higher side. I was searching for brocade and found very high-quality selections, but prices start at around £80 per meter. They do have a few boxes of leftover fabrics sold at a more affordable price. I would recommend checking these out occasionally to find some deals.

The team at Joel & Son are fantastic! I visited to purchase some taffeta and silk for my wedding event styling, and the selection was incredible. Dom was so helpful in guiding me to the perfect fabrics and offering great advice that suited my budget. I can’t praise this place enough. A big thank you to Dom and Linda for being so kind and attentive - you made the whole experience a joy!

You won’t find a better fabric store in London - the fabric selection is large and top quality, the service is outstanding. The standard is very high on all aspects. For those on a smaller budget, there’s usually a box with remnants where you may treasure hunt for a good discount.

I would highly recommend Joel and Sons for all your sewing creation needs! They really want to help you find exactly what you need. Service is polite, friendly and professional. Special thanks to Dom! Sarah (off white crepe de chine lady!)

On the 10th of November 2023 I visited this extra ordinary place. I designed my own wedding dress and I was looking for some embroidery. Dom and Peter were so helpful cause it was my first time buying embroidery. However this place is fantastic it’s like the wallstreet of fabric. I could just stay there and observe. After at least 2 hours Dom showed me this embroidery cause I was looking for something natural and organic. I didn’t want flower next to flower like all those basic wedding dresses. Dom got I from the back apparently it was something he had left over and it was just perfect for me. So thank you for helping me to create my dream wedding dress. Thank you for being so kind. It was lovely to meet you and I sure we will see us again. Best wishes, Isabella

A printed silk using an impressive range of colour is absolutely beautiful. Have you ever seen silk fabrics from Font, the Swiss manufacturer - then you know what I am talking about. This shop has a very well selection of the outmost exclusive fabrics. It might be a bit of a trek to go all the way to St. Johns Wood, but it is worth it. They are also open on a Saturday, so you can combine it with your weekend plans. They are the biggest couture fabric store in England and have an unrivalled choice of materials, which are updated, with an almost daily delivery of new fabrics. When you start talking to the staff, they proudly show off their knowledge and even though I could not afford buying more then 50cm of a designer fabric, they still make me feel important. Their clientele spend £100/metre upwards... Welcome to Aladdin's Cave!

This shop does not stock cheap shoddy fabric. Joel and Sons cater to those knowing how to use fabric. Piles of stunning materials from Italian tulle, French lace, through to shirtings, Yorkshire textiles and exotic brocades and lames. Fabrics as used by Versace and other designers. This does not come cheap and that is only to be expected. Expert assistants around to help. My only gripe is that so much stock makes browsing a decided challenge. Best fabric store in London.

Wow! How can I convey the awesomeness of this place to you? Put it this way, if I told you that, for the rest of your life, you'd only be able to have clothes made from fabrics bought from Joel & Son, you'd be extremely happy. Nay, over the moon! And this applies to guys as well as girls, even though they bill themselves as a couture supplier. Unbelievable selection, you could literally spend days in here browsing, there's such a massive selection of all types of fabrics, everything from fine silks through to cashmere jacketing. Yes, the prices are on the high side, but so is the quality, and there is reasonably priced stuff too. Mr Joel himself is a great guy, extremely helpful and knowledgeable. This is a must visit for anyone making clothes or getting clothes made for them!