Dan R.
Yelp
Total tourist trap. Yeah, I said it. Sorry, cheeseheads.
If you were to call La Maison Du Gruyere a glorified gift shop, I wouldn't argue with you. Even if all you purchase is a tour ticket, you'll still go home with a souvenir. What else, but three blocks of various aged Gruyere cheese? Doesn't sound all that bad, right?
Well, about that tour. Using a walkie-talkie-style audio guide, you literally walk around a single wall-like structure with photos and different pasture scents, listening to house mascot Cherry the Cow tell you all about the bovine life and the history of Gruyere. Is this for kids? Or adults? I still couldn't tell you, to be completely honest, but if it's for kids, there's a good chance they will be bored out of their skulls. I nearly was, but calling myself an adult is probably unfair anyway. That said, there are some interesting facts, sure, but none that warrant a stroll around a half-assed exhibit like this. That's what Wikipedia is for.
If you're "lucky" (I was), you might spot some action in the second leg of this very short, very self-guided tour and see how Gruyere is made, from second-flood windows overlooking a cheese kitchen that looks more like the super meth lab from Breaking Bad. That's the coolest part of this place. And it's only kind of cool for a few minutes or so. And I use the term "cool" very loosely.
In every sense of the word, La Maison Du Gruyere is super cheesy. Skip this pit stop at the bottom of the hill and make your way up to the region's real attraction, the medieval town of Gruyères.