La Tarte Tropézienne Pâtisserie Viennoiserie Sandwicherie Pain

I wanted to like this place — everything looked great. While walking around St. Tropez, we came across one of their bakeries. We weren’t hungry but decided to try something small and saw a sign: cookies, 2 for €5.50. But when we went to pay, the price suddenly changed to €6. I mentioned the sign, and the girl at the counter instantly denied it. She didn’t even check — just kept saying no, with a cold, mean expression like we were causing trouble. After insisting, they quietly removed the sign. That felt shady and dishonest. What made it worse was the vibe — we were the only Asians there, and the way we were treated felt off. Unfriendly, dismissive, and like we weren’t welcome. Later, we saw the exact same sign (2 for €5.50) at another La Tarte location in St. Raphaël — so clearly, we weren’t wrong. Disappointing and uncomfortable experience.

La Tarte Tropézienne, a legendary bakery in Saint-Tropez, famous for the "Tarte Tropézienne"— a brioche filled with a mix of crème pâtissière and crème au beurre, topped with pearl sugar. Created by Alexandre Micka in the 1950s and notably popularized by Brigitte Bardot.

2 stars for the cakes which were nice. Less nice was the price for 2 coffees and 2 pieces of cake - 29€. Beware that if you eat in, you almost pay double the price that is shown in the store. There was an information on the table saying unspecifically that the price for eating-in is different to the prices shown in the store. At no point you would expect such an immense difference. In 2 weeks we haven´t seen higher that anywhere else in France - welcome to St-Tropez rip-off.

A visit to Saint-Tropez wouldn’t be complete without tasting this creamy, decadent pastry that perfectly embodies the luxurious charm of the French Riviera  The famous Tarte Tropézienne—a soft, sugar-topped brioche filled with a creamy custard—is an absolute treat, and it truly lives up to the hype. Created by Alexandre Micka in 1955, this pastry quickly gained fame after Brigitte Bardot fell in love with it during the filming of And God Created Woman and suggested its now-iconic name. It’s a delicious piece of history! The atmosphere inside is warm and inviting, with a stylish yet traditional French bakery feel. You can sense the dedication to preserving the legacy of this dessert. The service was friendly and efficient, though it can get busy given its popularity. Along with the classic Tarte Tropézienne, they offer other flavors and a variety of pastries, making it a delightful stop for anyone with a sweet tooth. Whether you’re a fan of history, baking, or just great desserts, this bakery offers a memorable experience that captures the charm of Saint-Tropez.

Delicious bakery and good coffee, nice place 3 floors, very crowded but last floor was empty

The most delicious tarts, the hallmark of Saint-Tropez, are a must-try

For me it was a must to try as it’s the most famous dessert from Saint Tropez. It’s good to try but… for me no effect wow. It was good, I got 3 small ones with different flavors. Probably if I am there again I will give another try but… really there is no wow effect. The staff were friendly and helpful. Maybe next time I will go to a family patisserie not to a franchise one.

We came to this place intending to eat in. First, the staff told us it was already too late to accept dine-in customers, so we decided to buy some takeaway pastries instead. Right after making our purchase, we saw another couple being allowed to go upstairs to eat in — clearly contradicting what we were just told. After that, I asked if I could at least use the toilet to wash my hands, but they refused, saying it was only for dine-in guests. Finally, we had no option but to leave, even though our original plan was to sit and enjoy a meal here. The pastries themselves were okay but nothing memorable. Overall, a very disappointing experience.