Rick Boidurjo
Google
The Lava Show masterfully blends edutainment, culture, and class, delivering a one-of-a-kind experience that captivates both local and international audiences. The show goes far beyond spectacle, offering rich, meaningful takeaways in earth sciences, volcanology, and environmental awareness.
One of the most unforgettable aspects of the show is the live lava pour, and exactly as they promise - a rare and thrilling experience where molten lava is melted right in front of a keen and curious audience. The heat, the glow, the sound - it’s a visceral, sensory moment that brings geological forces to life in a way textbooks never could. The one-hour show is an immersive encounter with Earth’s raw power, delivered with scientific precision and theatrical flair.
Mariana, a volcanologist and the presenter on the day, elevated the experience with her passion and knowledge. She breaks down complex scientific concepts into clear, digestible insights and responds to challenging questions with confidence and ease.
The marketing team, in particular, deserves 'volcanic kudos' for seamlessly bringing together the 3Es of marketing - Engage, Educate, and Entertain - ensuring that every touchpoint, from outreach to on-site delivery, feels intentional and well-executed!
In all, The Lava Show is a richly layered, deeply engaging, and educationally rewarding experience. It’s a must-see for anyone fascinated by the natural world, and a stellar example of how science communication can be both entertaining and enlightening. I highly recommend making it your first stop in Reykjavík before exploring the rest of Iceland, as it offers the perfect foundation for understanding the island’s extraordinary geological landscape.