Lavazza Museum

We visited the Lavazza Museum — a place that will definitely appeal to every coffee lover ☕️ A huge space with many fascinating exhibits telling the story and culture of coffee. I didn’t really like coffee before, but mom taught me to see this drink in a different way ❤️ And at the end of the tour, we were treated to a cup of aromatic coffee — the taste was truly special! ASRMEDNITALY

Ah!! This museum was fun and I didn't expect it. It has interactive screens that tell you the story of the family, some things about cofee and then it takes you to the upper floor were they present publicity picture, mascots etc, and you can take photos. You choose 4 of them and they send it to your email.And then you are giver coffee of your choice or cream of coffee,which in chose and was delicious! The time passed like water in there! Go, especially if you have teens!

If you are a coffee addict/lover, 100% should not miss this place in your trip to Torino. It is interactive, and very nice made, gets you into the whole Lavazza history and how the different varieties of coffee mean, taste, learn about the whole process from plantation to the consumer. Designed very well, you get a very nice idea and the insights behind every coffee cup, learn how to appreciate and love even more this beverage. Bought of course some souvenirs, cand easily spend around couple of hours inside, bunch of information to discover and at the end of the tour, of course you get to drink one as well.

12 euros per adult for the visit, including a coffee at the end. Personally, will not recommend to visit as it’s mainly a marketing for the brand, and I think it’s overpriced compared to other historical sites. Mainly artefacts of the brand on display. Coffee counter at the end of the visit has no seats and the Barista offered for us espresso. As there is no menu, it’s not obvious what drinks could be had and the service team was not very welcoming.

Very interesting, the story of a business, the way coffee is grown and processed, and amusing display of adverts especially from the 59s and 60s. You can take photos of yourself in some of the sets and you get a coffee at the end.

We found out about this museum by chance, as in the Esselunga supermarket it is possible to exchange collected points for a ticket to the museum (maybe this information will be useful to someone). The museum itself has two floors. On the first floor, it is possible to learn about the history of the coffee brand, discover different coffee varieties, and explore the production process, which is very interesting. All the information is presented in an interactive way. At the entrance, a small cup is given, which needs to be placed on special spots on the screens to activate audio and video content. It’s both entertaining and engaging. The second floor features a bright and colorful area where it is easy to take beautiful photos and simply get inspired. Afterwards, the route leads back down to the first floor, where there is an installation with a space and stars theme, and a zone where delicious coffee is offered. Important to note: tickets must be booked in advance through the museum’s website, with a specific time slot chosen. We didn’t know about this beforehand, so when we arrived, the earliest available time was two hours later, and we had to wait. Overall, we had a wonderful time and definitely recommend visiting this museum. ✨

Highly interactive, informative and fun experience. Be sure to taste the bicherine at the end of your tour. It's delicious!

Great place if you love Lavazza and want to know more about its history and journey over the last century. Well kept and organised. Informative and fun facts plus a coffee at the end of the visits! For 12 Euro, not sure if that’s worth while when you can read Lavazza history on Wikipedia