LEMAIRE恵比寿

Tucked away in Tokyo, Lemaire feels less like a typical boutique and more like being welcomed into a beautiful Japanese house. The location is a bit of a walk, but absolutely worth it. The space is calm and thoughtfully designed, and the store is decorated with striking pieces from “Out of Museum,” giving it a gallery like mood. I was lucky to be attended by Ian, who made the visit memorable. He shared insights about the house’s architecture and was incredibly knowledgeable about the brand. He even recommended a few places around Tokyo where I could see more unique art. It was a unique experience, and I left with a practical and beautifully made bag that will remind me of the experience.

There’s a surprising garden tucked at the back, where you can sit, relax, and take in the quiet. The curated selection of clothing, accessories, and design objects feels deeply aligned with LEMAIRE’s identity — understated, elegant, and thoughtful.

The staff are friendly and willing to answer any questions. They all wear LEMAIRE clothing in just the right way—stylish, clean, and calm—which perfectly conveys the vibe the brand aims to express.

Had a wonderful experience here yesterday and after reading some of the reviews I’m glad I visited on a weekday. Staff were dressed impeccably well as you’d expect but also extremely friendly and welcoming. When it’s not too busy you get offered tea in the kitchen, a thoughtful gesture and opportunity to just take a moment and relax. Not the biggest but a decent selection of products (lacking sizes for RTW in many cases). Both me and my friend got lucky and found something we both liked. Also surprised to see a photo book by Ishikawa Mao whom I love. Worth a visit if you’re in town.

A spacious store renovated from a traditional Japanese house located in the suburbs of Ebisu. It gives you the feeling of visiting someone's house, where you go through different rooms to browse for LEMAIRE's spectacular design. In a way, it speaks to the minimalistic ethos where none of the items jump out to present themselves. The first floor consists of women's clothing and the iconic croissant bags, where the second floor has men's clothing and the Game shoulder bag (what I came to try!). The staff was very helpful and helped me compare different sizes and colors. At the end, I chose the black-ish "chocolate" color instead of the seasonal Tan color for its versatility, in medium size. We were then brought back down to the first floor for checkout. The staff carefully wrapped the bag and gave us water while we wait. Again, it's like visiting someone's home! The whole shopping experience was low-pressure and laid back, letting you browse items at your own pace. The staff are definitely friendly when you ask for help though! Would highly recommend making a trip out here if you're in Tokyo :) I'll definitely come back in the future.

It's an amazing space and retail concept - congrats to the Lemaire team for putting this together. I feel very conflicted as I write this review, but I also want to provide honest information for potential shoppers. I went on a weekday afternoon, and even then, it was a mad house. There were 3 international families who brought their elementary school-aged kids along. They were screaming, running through the shop, kicking mirrors, and climbing furnitures. Kids were screaming that "it's boring!!!" and destroyed the entire ambience. At one point, a kid went into the changing room and tried to open my changing room's curtain as I was changing! I never knew shopping could be so nerve-wrecking. Many tourists were simply there to take photos of the interiors of a Japanese residence, and did not even look at the products once, so they ended up just standing in the way of customers. It was so chaotic that I could not actually discover and try on the clothes in peace, so I left. I do have to say though, despite all the chaos, all the staff members were incredibly gracious about it and were very helpful. I think everyone made the best out of the chaos. The staffs were clearly well-trained, knew the products well, and provided helpful recommendations. It's a shame, because Lemaire fit and sizing can be tricky, and it is really best if you can try them on in person to find the best fit. I hope it was really just an opening hype issue, and not a long term issue. Maybe I will come back once the hype is over.

One of the most unique concept stores ever . Worth visiting even though it’s difficult to get to

The old lady staff he’d a bad attitude. Bad shop