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At playas Los Muertos, you can do it all here...
Lounging all day on our hotel's beach chairs for the past three days was the way to go for us. We didn't even use the pool.
While soaking in the warm sun (overcast morning til 10a), snoozing, eating, drinking and people watching, I didn't want the day to end. Never got to see our hotel room until later in the evening. Lots of vendors all over the beach. You just need to learn to tune them off if not interested, and simply say, "no thank you." However, good luck with the persistence ones.
We got our foot massage by Alejandro Molina, a couple times one day. He's that guy walking through the Los Muertos beach with all his equipment: black folding seat, large umbrella, yellow towels, massage ball, head and feet cushions, and massage chair if you prefer over hotel lounge chair. We have used him many times before in the past year.
We liked our food vendors: you can hear David a mile away selling his oysters, Miguel (clams) wearing "Mexican viagra" t-shirt , Sebastian with his smile and sombrero selling mangos and lastly, Zeke and son "Zeke Ceviche" selling their ceviche tostadas.
If you're not staying in a hotel by playas Los Muertos, beach vendors and restaurants will charge you anywhere from 150 pesos to 450 pesos per person for their chairs, table and umbrella. It's best you ask around.
The beach can get packed up until sunset with lots of beach goers and passer-bys, locals or non local, the entire beach is lively and busy.
Definitely not a "quiet" beach.
Lastly, must see sunsets. Next to Mazatlan and La Paz, Mexico, Puerto Vallarta has one of the best sunsets.