Oliver O.
Google
I didn’t even know this store existed until about an hour before it was my turn to go in. When I arrived—half an hour before opening—there was already a line of around ten people. And I absolutely hate waiting in line at a store!
While standing in line, I started looking it up and realized the store is hugely popular on Instagram and TikTok, and I had no idea.
It turned out to be one of the coolest experiences I’ve ever had. You can choose the notebook size, the leather color, several variations of the same color with subtle differences in the leather treatment, the design, the color of the straps that wrap the notebook, how many inserts you want and what type and paper design they should have… you can even choose little charms to hang from it, although I didn’t pick any.
I can’t remember the last time I felt so overwhelmed by something so simple. After you choose all the components, you walk around for a bit while they assemble your custom-made notebook, and then you come back later to pick it up. It’s a blend of “slow” and “special,” where you can truly appreciate handmade work meant for writing by hand.
If you’re looking for a gift for someone who loves this kind of thing—or if you want to treat yourself—give this experience as a gift.