Made By Marcus- 17th Ave

Visited on August 8, 2025 There was long queue in front and please was super busy. Many different flavours available we tried two both were good but not great. Friendly staff.

⭐☆☆☆☆ Made by Marcus used to be the BEST ice cream in town… now it’s the WORST. The quality has completely gone downhill — flavors taste off, texture isn’t the same, and the overall experience is disappointing compared to what it used to be. Really sad to see such a great place fall this far.

Unfortunately, the ice cream here is far too sweet. It's a shame because many of their flavours sound appealing, they just add so much sugar that the ice cream ends up being cloying, sickly, and impossible to finish. Calgary has other ice cream shops that do interesting flavours without overdoing the sweetness. I would reconsider my views on this shop if they pared back the sweetness, but for now, it's a hard no for me. I'm giving it two stars because the staff seem nice.

Delicious ice cream spot, and such a cute atmosphere! 😋 such a fun spot to check out on a hot day. Their ice cream is so creamy and flavourful. We tried the cookies and cream, lemon curd blueberry, and the earl grey! All were great and I would highly recommend to any friends. Staff are all very kind and efficient.

This is hands down my favorite ice cream shop in the city! The quality is consistently exceptional, and I’m always excited to try the unique, inventive flavors they offer each month. Some of my top picks (in no particular order) include Dulce Tres Leches, Sea salt and Goat’s Milk Caramel, Apple Cheddar Pie, Black Cherry and White Miso. The pineapple Sunday is also fantastic when you’re feeling a little more hungry. The service is always friendly and attentive, making every visit a treat. Honestly, it’s hard to find an ice cream experience that compares to this one!

Incredibly delicious ice cream, very friendly staff, and a great place for families. The only downside was that the waffle cone was too hard. Next time, I’ll get it in a cup.

I've had my fair share of ice cream across Ontario and a bit of western Canada, and I think Made by Marcus has to be right up there with the top ice cream spots. Something that sets this place apart is the wide variety of ice cream flavours - they're super unique and flavourful. Their lemon curd blueberry is one of the best ice creams I've ever had. Its got the right mix of tartness and sweetness, with a very milky after taste. The sea salt caramel goat milk ice cream was also amazing, along with decadent Choco lava cake. The server also let us sample any flavour we wanted. Will visit again for sure!

Best ice cream I’ve had hands down. Super friendly staff and great atmosphere.

Nice ice cream shop with cool flavors. No line when we went in on friday night and i tried the heirloom tomato and cantaloupe sorbet which was good and the zucchini cornbread with honey butter which was my favorite!

Very busy for place. Awesome ice cream Worth trying They make ice cream on the spot in the back. Popular place.

Came here late at night after seeing great reviews--and it totally lived up to the hype. They offer samples (which I definitely took advantage of) and I ended up with the lemon curd blueberry. Sweet, tangy, and perfectly balanced. The staff was super friendly and there's even a restroom if you need it. All around, a great spot for a late-night ice cream fix.

A fun ice cream chain based in Calgary for those who like unique flavour combos! Their ice cream is made from grass-fed cows, and it's incredibly creamy, rich, but not overly sweet. The lemon curd blueberry was especially delicious - the tang of the lemon paired with sweet blueberry & sweet cream. The malted chocolate honeycomb was also fantastic, reminding me of ovaltine and honey. Pair their ice cream with a waffle cone, and you've got the perfect dessert for a sunny, warm day!

Always try to come back to Made by Marcus whenever we're in town for a visit. They let you sample a couple of flavours before deciding. 18 flavours available (signature, seasonal and non-dairy) along with sundaes, ice cream bars ($5.00) and ice cream cakes ($40.00). - Double scoop ($8.00) - vegan chocolate avocado torte and malted mini egg. Chocolate wasn't too rich, smooth silky texture. Mini egg was enjoyable but would have like more eggs bits.

Came here after dinner on a Saturday and the line was out the door. But it was safe to say that the wait was worth it. The interior was nice and modern with some area for sitting. There were tons of unique flavors and all of the options looked good. I opted for a split scoop with Passionfruit basil and Earl Grey. To me Earl Grey was the winner out of these two flavors. This ice cream shop was recommended by so many locals so I would suggest you make some room for dessert when you're in the area!

Best ice cream in town, with unique flavours. I tried the max and cheese flavour out of curiosity, and was pleasantly surprised. We had the blueberry lemon, which was refreshing during the heatwave. The service was too tier, and patient as we tried a couple of flavours before deciding.

This is hands down the best ice cream place in town. The mint grasshopper pie is refreshing, creamy, and full of rich chocolate chunks. Every flavor I've tried has been high quality, but the mint stands out. Highly recommended - 10/10!!

Made by Marcus has decided to use cashew milk instead of dairy in some of their flavours of ice cream. It tastes fake and it's not even cold. If you have nut allergies, check the ingredients.

Amazing absolutely Amazing Time and Time again Great service Great ICE Cream I love at MBM

Ice cream was good, more than enough in terms of quantity Texture was not too creamy as I'd prefer it to be. I came withy very high expectations because it was very hyped up. It met my expectations to a certain extent but not the hype? I'm happy they had unique flavor selections Ambiance was ok they had no tables just seats it was also clean Service was good, employees were nice Overall 4/5 because for the hype, price point, and everything it could be better but hey 4/5 ain't bad. Worth a visit :)

Don't try the campfire s'mores flavour. Chocolate mixed with Smokey salt? Barely frozen and couldn't stomach more than a bite or two ...

So yummy! And there are so many unique flavour! Staff are friendly and helpful (patient too when you need that extra time and help deciding which one you really one lol) Prices are very fair for the amount you get! Will definitely recommend to others!

Kind of overate but good selection and even for dairy free they change things up. I tried to coconut lemon Safron the other day. 9$ for a pint actually isn't too bad since it lasted me 3 dessert times at home. The lemon was a little overpowering. I wish the Safron flavor came out more or maybe try with a hint of sweetness. I liked this one though and would get again. . The sea salt and goat milk was good, but nothing special. Overall I'm happy they have more selection for dairy free at least.

I mean. What else do you expect when you have quality ingredients and thoughtful creative approach on flavors. I was visiting Calgary and My friend brought me here, we enjoyed sitting outside people watching for a little and enjoyed our conversations in between delicious bites of ice cream and the waffle cone. I wanted to try all the flavors but I went with the passion fruit and lemon one (both mixed with other things). I had some of the sauce on the side (mango passion fruit?)

Many novelty ice cream shops have been around much longer, but Made by Marcus has flavours you won't find anywhere else. Stop in and sample them, you won't be sorry!

I was drawn to Made by Marcus because of all the yummy looking pictures of their Matcha flavored ice cream but sadly it was not in the rotation on the day I visited. I had the Earl Grey Walnut Chip instead and it was really good! The chocolate chips and walnuts were great additions to the earl gray. I'm dairy averse but this was a worth it splurge. Also, their portions are very generous. *single scoops cannot be split between two flavors.

Great ice cream... lemon saffron.. stand in line it's worth the wait, try something new or.. did I mention lemon saffron?

People rave about Made by Marcus. I've been here a few times and it's not my favorite. Firstly, due to covid you cannot sample their flavours. I ended up trying a unique special and it was disgusting! (Sorry, I forgot what it was it was lemony). I walked away from the place and hindsight I should have returned it. I didn't know you can return the ice cream if you do not like it. For the price, I rather go to Village and other gelato places close by. I really don't know the hype of this place. I think if you do crave ice cream stick to the normal flavours and don't branch off to their specials unless you are able to taste test.

My second place to try ice cream in Calgary and I have to say I'm torn between here vs Village ice cream. Good thing they have different flavors. I'm glad they let me know I can pick two flavors for one scoop cause at village I ordered two scoops cause I wanted to try different flavors and that was just too much ice cream for me, felt sad I had to throw some away. So extra point for letting me know Marcus staff, wish I could give you six stars! My ice cream flavor picks are matcha vanilla and whiskey hazelnut praline. Omg so good, surprised I like the whiskey more than the matcha. And the unique flavors are seasonal so check before you go, but I would just try something new, why not? Although I hope they keep those flavors forever! I love matcha but I don't know anywhere that would have the whiskey hazelnut praline flavor they made to match even close! There's option to make it unique w cotton candy or "s'more" and What what which is cute and a plus for Instagram posts but I wanted to keep it simple and just enjoy the icecream alone...maybe next time... The decor here is cute and great place to meet friends and chill inside their lounge. Parking was on the curb for me. I don't recall there being a parking lot around. But we walked there after dinner. So it was okay.

They have excellent ice cream here...creamy (full fat or nothing!), flavourful...but it's their selection of crazy flavour combos that keeps me coming back. I also really enjoy their soft serve, though I think only their 17ave location carries it. Had the vanilla bean and mango chili twist cone dipped in chocolate, and it was SO good! Super excited that they are opening one in my home town, Edmonton!

With the overwhelming amount of instagram posts over this cute ice cream shop of course my basic tendencies was going to lead me here to treat my sweet tooth. Right on the ever bustling 17th street is this trendy microcreamery, pushing out fresh batches of soft serve ice cream on the daily. Exterior doesn't seem like much but once you walk through the doors you're welcomed into a simplistic fresh parlor-esque feel. The space is relaxed and small, with not a lot of seating. Not so kid-friendly rap was blasting through the speakers which kind of killed the whimsical mood seeing as there were families with kids trying to enjoy the space as well. Eh. I had one goal this trip and one goal only, The Unicorn - ($6) - 5/5 - shared between two. This beast was piled onto a cup consisting of vanilla soft serve ice cream drizzled with strawberry white chocolate and pink and blue cotton candy TOPPED with a waffle cone that had extra white chocolate and sprinkles, we also opted to add the Torched Marshmallow - ($1) - for an added effect. This dessert was a beast but the pairing of the strawberry white chocolate with the vanilla soft serve was magical. The marshmallow was VERY sweet, like too sweet. Hence the order of a latte ($4) to mix some bitterness into the whole sugary explosion. So good, so worth it, had a killer sugar high. While glancing through the menu as we ordered there are a ton of tantalizing flavors that were beyond unique. Must come by to try more!

Great place for more unique flavours- not so much if you're looking for something simple and basic (though I hear they have the best soft serve but have yet to try it). My go-to is the blueberry lemon curd. Perfect tartness and very refreshing.

I wanted to get interesting flavors and so I tried their peach habanero flavor, but I wasn't too fond of the spice kick. I decided to get the single split scoop of lemon curd blueberry ice cream and chocolate fudge brownie sorbet. They were both delicious. The chocolate fudge brownie was made with cashew milk and the cashew milk definitely makes it taste even better. The lemon curd blueberry was a little tart, but I actually really liked it. Get the waffle cone! It's $1 and seems to be made in house. Their ice cream was delicious and the unique flavors are super cool. I recommend coming to this place. They also give out stamp cards!

I am amazed. WOW WOW WOW. Every time I walk by here there is a long line up. Worse I have seen is in the good hot summer days. So avoid ice cream on those days unless you don't mind waiting for at least 45 mins for ice cream. So they have soft serve and special ice cream flavor. They are so good and price is definitely right. Not that expensive. $5 for a single scoop and an extra $1 for dip and extra $1 in waffle cone. Their popular one is the lemon curd blueberry. Its a bit sour bit good on a day you don't want to be too full of ice cream. Ok this is irony talk. So came and got the Whisky Hazelnut Praline. WOW that was so good. Nice milky flavor. strong in hazelnut flavor. You can taste the good hazelnut flavor. Loved it. The waffle cone was nice and fresh. You can taste it was made on the same day. Its nice and crunchy. There are a few seats but very limited. The CONS is the parking. No free parking sorry! Highly recommend this place.

This was the only place we went to in Calgary that had a line out the door. It was quite long but we decided to stick it out. Made by Marcus serves a variety of icecream and soft serve. With unique flavors like roasted strawberry. We decided to go all out and Order 2 sundaes and a cup of their icecream so we could truly experience made by Marcus. The sundaes were the unicorn and the French kiss and came with vanilla soft serve and were about 5 USD each which is way cheaper than icecream in austin. The cup of icecream we got was 3 dollars USD. A huge steal. The soft serve was unbelievably creamy and delicious and didn't leave a gross fat film on your mouth. I loved the raspberry flavoring of the French kiss. The unicorn one was okay and came with cotton candy and strawberry hardshell. Their icecream was flavorful and delicious. Overall: highly recommend. The line went fast too!

I'm a Happy Camper! with my torched mallow (made in house) and chunky graham crumbs. We have loved the Whisky ice cream, lemon curd blueberry, and the matcha. French Kicks sundae - chambord raspberry sauce, fresh berries, and garnished with a raspberry- hibiscus macaron! Seasonal sundae is always a fun one!

The ice cream here is probably the best in the city. The classic styled venue is nice. There's decent walks close by and not bad for dates.

Beat ice cream I've ever had! I ordered the happy camper with the chocolate vegan ice cream. If you love s'mores then this is your ice cream!

This summer has definitely been leaving me with sweet dreams, especially with all of the cool ice cream places popping up in Alberta! I gotta say, Made By Marcus is in my top 3 ice cream places to go to! The employees had super sweet personalities, were quick on their feet to get everyone's order in and let us know ASAP if they didn't have a particular ice cream flavor. They also gave samples for you to try before you commit! The ice cream itself was decadent and rich! For an ice cream, I really appreciated the depth of flavor it provided. Each bite was SOO good! There was a variety of flavors, ranging from basics to complex combinations. Also, a place that offers vegan options just makes the world a better place. You can't forget about the cool sundaes as well (aka, VERY 'gram worthy!) For myself, I got the Happy Camper and since they ran out of vanilla soft serve, I got to pick any ice cream that I wanted. So, I went for matcha, and OH boy! The matcha provided a nice earthy flavor that was not too sweet. With that little bit of chocolate, graham cracker topping and toasted homemade marshmallow, I was literally the happy camper. So, would I come back? Heck yeah, I would take another spontaneous 3 hour drive, just for some ice cream. In the end, it's all worth it.

Wowowowowowowowow! So I came from the Bay Area and after my cousins introduced me to this place (as Calgary residents) I could NOT stop eating ice cream. I literally had them everyday until the day I left. The best part? They close at 11..even on Sundays. The ice cream flavors range from seasonal to creative with takes on traditional flavors like rocky road or more creative and almost weird flavors like lemon elderberry, whiskey espresso or basil passionfriuit (I actually loved this!). The ice cream is as fresh as the menu with about 6-10 flavors with a few changing daily. Definitely love this place

Delicious imaginative ice cream! They also sell ice cream cakes and pints so you can share!

Great ice-cream, a bit over-rated though. Flavours are too abstract, LICS is much better

Worth the wait in the lineup!!! A very nice surprise for a hot summer day; the flavours are amazing and oh so yummy! You are definitely enjoying quality ice cream and it's a really nice treat for anyone's palette. Staff are helpful and the establishment is very clean.

Recently stopped in to check out Made By Marcus while in Calgary after having it on my list for a whole. It definitely did no disappoint. While it was a bit tricky finding parking and we may have had to circle the block a couple times, we finally found a spot. It was fairly quiet this particular Sunday morning; however, it was also a bit chilly outside as well. I loved the ambience of the shop and the staff were friendly giving us to look through all the options and gave us the option to sample a few flavours. We opted for two unique seasonal flavours Secret Barrel Rum & Egg Nog and Douglas Fir & Pine Nut Brittle because we figured we could come back for the regular flavours another time or always pick up a pint! We enjoyed both of the flavours! The Fouglas Fir & Pine Nut Brittle was definitely the more outside of the box flavour! I have never tasted a pine tree, but if I had to imagine what it would taste like, the ice cream was spot on! There was plenty of sitting inside the shop to enjoy your ice cream all season. Next time I am in Calgary, I will definitely make it a point to stop in again.

It's either you're a fan of Village Ice Cream or Made By Marcus. For me I'm a Village fan. Gave Marcus a really through try and got the Sampler platter ($9.00 for 4 scoops). I found that the ice cream here was a little sweeter and not as creamy as Villages. Quality of ice cream is here is not as good as Villages (possibly they use different % of heavy cream?). Made by Marcus has lots of flavours to choose from! If your looking for cool flavours that no other places offer: Lemon Curd Blueberry was a fun funky flavour (sweet/tart). The Sea Salt Goat Milk isn't as salty as I would like it, but very interesting twist by utilizing goat milk. Strawberry Buttermilk was too sweet and tasted a teeny bit artificial.

A visit to Made by Marcus is an absolute must if you are in Calgary. We got to sample a variety of flavors before placing our orders. Selecting which flavors to order was tough because many of them were good. In the end, I ordered the jammy strawberry rhubarb and the lemon curd blueberry. The serving size is extremely generous.

Here's the conversation that led me here: "Let's get some dessert." "Sure!" "Trust me you'll like it. Let's go to Made By Marcus" [ Internally thinking what a weird name for a dessert shop ] "Uh ok. What is it?" "It's an ice cream shop." "Uh....you know its -3C right now right?" Anyways, I'm glad I didn't let my logical thought process talk my friends out of coming here. Made by Marcus probably has some of the best hip flavors I've had in the ice cream world and coming from Austin, TX that's saying something. The ice cream is smooth, lush and creamy and massively portioned. I opted just for a single scoop cone and I think for just about anyone that is plenty of sugar for you. They have great rotational flavors - my personal favorite is lemon curd blueberry - nice citrusy tang, blueberry pop - fruity and delicious. Close second was the carrot cake with a nice nutty, assertive carrot flavor. And if that's not tantalizing enough for you, they have some great sundaes too that are creative as they get. I laughed when I saw the Happy Camper - they blowtorch a marshmallow for you that is quite the spectacle. The Unicorn is a colorful soft serve with strands of cotton candy, an upside down dipped cone that evokes childhood dreams. And the Breakfast of Champions has to be a nostalgic blast from the past made with Cereal Milk soft serve - yep that same milk that comes from your soggy cereal in the morning resurrected in ice cream form. Made by Marcus is exceptionally creative and backs up their ice cream with the same exceptional quality and even if it is subzero temperature, I can't wait to come back next time I'm in Calgary.

Creamy and so many options for an ice cream place. I went there pretty much as they were closing and the place was still packed. Place is really really popular and the ice cream was very very good!

By far one of the best spots in Calgary to grab ice cream, great for the family or a date.

Oh gosh. I'm so glad I stumbled upon this from google maps! This was absolutely the BEST ice cream I've ever had. And that's saying a lot! In the sampler my husband had: Toasted Hay and Saskatoon Berry Pie Valrhona Chocolate Whiskey Hazelnut Praline Roasted Strawberry Buttermilk I tried a bit of all his samples, but the chocolate. The Hay and Saskatoon Berry Pie was my favorite of his sampler. It was sweet, but not extremely sweet. I loved the crunch you get from the pie crust. My husband said the chocolate was the best chocolate ice cream he's ever had. "It was suuuuuper smooth." The Whiskey Hazelnut Praline tastes like a Ferrero Rocher! The Strawberry Buttermilk honestly wasn't surprising, tasted almost exactly like Haagen-Dazs' strawberry ice cream. I got ordered the cone with Mr. Fujioka Matcha Tea. I was in love after the first lick! It's like a mint chip but with matcha if that makes sense? I wish I could've taken some home. But it would surely melt by the time I got back to Edmonton. I guess I just have to visitHehe.

Talk about a great surprise while walking down 17th... and the line out the door tells the whole story. This 'microcreamery' has some of the best ice cream on the planet. It's thick, it's rich, it's creamy, it's flavorful, it's luscious, it's amazing!  You can taste the love in this product, yielding a wonderful premium ice cream.  For me, being a lover of brown liquor (don't judge), I opted for a scoop of the Whiskey Hazelnut Praline. I was a bit concerned that it'd be too sweet because of the praline, but this was one perfectly balanced ice cream, no one flavor overpowering the other, the three components nicely intermingling in their creamy base to make a truly delectable treat. Scoop #2 was the no-brainer: the Valhrona Chocolate, and if you're a dark chocolate lover, this is the one to get. Deep, rich chocolate flavor from spoonful to spoonful. Delicious - and dark chocolate is good for you, too! Finally, their prices are quite reasonable given their high-quality product, at C$7 for two generous scoops. Indoor seating is tight, but there's a small seating area outside where you can enjoy Marcus' wonderful ice cream. Marcus, I salute you!

I really love Made by marcus! When they first opened I remember them offering free ice cream which I thought they were awesome for doing. For the first while I thought Village was much better than MBM but then I think they improved their flavours and really are on par or even better in some flavours! My favourite is the hazelnut praline whiskey, it used to just be hazelnut praline and then they added the whiskey and I'm not really sure I can taste a difference but it's still great! It reminds me of a Nutella but light and not too chocolatey! What I really enjoy about MBM is that they really try to be creative with their seasonal flavours and they rotate a lot! Not all of them are great but some of them are really unique and delicious. I remember trying a coffee churro one and thought it was delicious. They also had an cheddar with apple? That was also interesting and yummy! I really appreciate their effort to include local ingredients and partner with local businesses to better their ice cream! Since opening up their second location in YYC, service is so much faster and I much appreciate the homey ness of the second location! Lastly, their sundaes are definitely cute and totally excel compared to their rival aha

This spot appears to be the hot spot for ice cream and you'll see long lines on the weekend. I went on a Monday around noon and there were no lines. I tried their oatmeal cookie dough, whisky pecan, and strawberry. The ice cream was good, but didn't blow me away.

Best ice cream i have ever had. My favourite is lemon-curd, but there is a flavour for everyone. Also they have some seasonal menu which is always exciting to try.

Best soft serve ice cream I have ever had in Calgary! And they have the cutest toppings and designs for their sundaes. This is our first ever visit to Made by Marcus, so we ordered something from their sundae menu. I got the Unicorn Sundae and my fiance got the Happy Camper Sundae. And boy were they super cute! And not only that they were so tasty! For those who love unicorns and rainbows, I definitely recommend the Unicorn. It's topped with cotton candy, white chocolate strawberry sauce, and a white chocolate dipped cone with sprinkles! The Happy Camper is adorable as well. It is topped with chocolate sauce, crushes grahams, and a large torched marshmallow on a stick. We cannot wait to go again this weekend to try the other sundaes or their other ice cream flavours!

Ice cream. My favorite meal of the day. This place was packed with people and there was a line coming in and line coming out. It was a rainy, cold day and I told myself, 'Do it for the 'gram'. It was worth it. I was anticipating on getting the 'Unicorn' which is a sundae but they were sold out. :( Was a little disappointed, but they had so many other options and flavors to choose from, I still walked out content! The Camper with the torched marshmallow was delicious - Def share this! The earl gray flavor was amazing. Their single scoops are huge so come hungry for sweets. They also swell other sweets - macarons, bakery goodies, etc.

Definitely some of the best ice cream in Calgary! I recommend their sundaes - tasty and interesting flavour combos.

Another ice cream place in Calgary that I've been wanting to try, Made by Marcus, is right on busy 17th Avenue. I'm jealous how there's so many quality ice cream places in town. There's a couple seating areas to sit inside and out but you'll have to be quick to snag a spot. Lineup is a continuous stream of people coming in to get their ice cream fix. The flavours change daily but there's also coffee, kombucha, milkshakes, soft serve, dipped cones and sundaes. There's also a take out fridge that houses all their pints, bars and macarons. - Blueberry tarragon sorbet and Tahitian vanilla bean ($3.00 kid scoop) - I can never resist a fruit sorbet so I went with the blueberry tarragon while Oks went classic vanilla bean. The tarragon is subtle but pleasant. - Wild mint chip and chocolate cherry amaretto ($5.00 one scoop) - I didn't realize you could split two flavours with one scoop! I tried a taste of each and both were excellent. - The Unicorn ($6.50) and roasted strawberry buttermilk ($3.00 kid scoop) - the sundae is soft serve and the strawberry white chocolate tastes almost exactly like a Pocky. I tried the roasted strawberry buttermilk out; smooth, creamy and summery. - Macarons ($20.00 for 16) - the macarons are tucked away in the freezer section. You can get 8 macarons ($12.00) but the better deal is to double up and get 16 ($20.00). That's a great deal ($1.25/each) especially when you compare to the macaron spots in town. The only downside is you can't choose your flavours. Another tip: wait for these babies to soften up before you try eating them. Once it's room temperature, they're great! - Three bean vanilla ($8.00 pint) - bought this for my friend. She said it was fantastic. Can't wait to come back again and again! I'd put them on the same level as Village Ice Cream and Fiasco Gelato.