Chris E.
Yelp
Absolutely one of the best assembly-line chain restaurants in NYC.
Naya has amazingly delicious Middle Eastern food and countless options to choose from. If I can compare them to anywhere, they are almost like the Middle Eastern counterpart to Chipotle - but, dare I say, actually better tasting!!
I've only been to Naya a few times as of now, but each meal has been more delicious than the previous. The main entrees here are the Naya Roll, Naya Bowl or Naya Salad. For their rolls, they have a menu of items with already hand-picked ingredients, but if you're feeling more "adventurous" you can build your own roll, bowl or salad.
Every time I've eaten from here, I've gone the custom route and, honestly, there isn't much difficulty to the ordering process. As with most assembly-line restaurants, you first have to pick your base, then you choose your protein and you finish it off with your toppings. Viola. That's it.
Of course, the ingredients will be comprised of Middle Eastern ingredients and they are all DELICIOUS. Personally, I always love getting the bowl and it is ridiculously filling. For the bowl, first, you have to choose between Vermicelli Rice or Freekah (if you don't know what Freekah is definitely google it.) Next, you have a number of proteins to choose from. You cannot go wrong with the Chicken Shawarma or Falafel here. Lastly, you choose your toppings, and there are PLENTY to choose from. If you're not sure which one to choose - well, you can choose them all at no additional cost! That is all there is to it. Also, don't forget to ask for your free pita too.
As for this location, the employees have always been friendly and I've never had a complaint or seen a reason to complain. The food is awesome and I wouldn't expect anything less from any other location either.