New Morning Market & Vitality Center

Good vibes & well organized,stocked organic supermarket. The price is definitely on a premium side for very fresh produces and food. Cute little coffee & juice bar with cozy space to sit and hv a quick bite to eat.

New Morning is my go to store in the area for organic and harder to find products. It always smells inviting, is well organized with a homey feel, a great selection of products, and their prices are surprisingly affordable. I would have given all the stars, but the checkout crew don’t seem to be trained in how to be customer service oriented. They don’t greet you, unless you say hello first, and most of the time there’s no goodbye, or thanks for coming, again unless you say it first. This is such basic common courtesy and leaves what would have been an overall pleasant experience a lot less enjoyable.

New morning is a great source for natural foods of all types. It is, however pricey, even before Trumps tariffs. The staff is mostly friendly and helpful. They all seem happy to be there.

Love, love, love New Morning Market!!! I'm a transplant from CA and have struggled mightily to find a "health food store" that is up to snuff. Enter New Morning Market (after four years searching). The store is always stocked. They have so many choices and all departments. Heather in supplements is amazing. The staff is a pleasure. Thank you for saving me from flying to CA to scratch my itch. Oh yeah... Open seven days a week 8-8. You don't have to guess or remember if they close early on some random day.

Some really good quality groceries but more overpriced than Whole Foods. Some of the employees don’t seem too friendly, while one lady was very kind and down to earth. If your paying twice the price you should at least get friendlier customer service… just saying.

Yes all the way! A truly wonderful shopping experience with all the right options and tastes. It’s like a luxury Whole Foods with beyond exceptional customer service throughout the entire store. They carry the Bethlehem cheese from the nearish Abby. Grateful for the stop!

Cute market with unique choices! I tried the quinoa cashew cake today which was gluten free and vegan and it was so delish!! They have a section of already prepared foods which has so many other choices I can wait to try as well!

Always great to try the different cheeses they have to sample. They have all organic produce. However their prepared foods are way overpriced, and that's where they make most of their profit. The staff here are always very friendly and knowledgeable. Don't be intimidated by long register checkout lines because it really does move fast. Try a delicious smoothie or latte from their cafe (I recommend the blueberry one). Beyond the cash registers, you can find a wide variety of really unique gifts including green tea sets and chopsticks. New Morning also features artwork from local artists on their cafe walls.

Each visit gets better and better and better. I was stoked to find a selection of protein powders I haven't found in any stores along with so many other new indie health food products. I'm obsessed with Harmless Harvest coconut yogurt. It's so easy to support a healthy lifestyle with this store. Even my mainstream Stop n Shop shopping beau was wowed by the store and reconsidering his shopping habits.

wonderful source of organic products and produce. very fresh. a delightfully well run establishment with fresh meat, fish and vegetables and fruit. very seasonal, and as I love to cook it's fun to respond seasonally. beautifully clean unlike some of the grocery chains. sells hard to get ingredients and herbs and spices for everything! delicious prepared food for quick meals. and smoothies and coffee. great service and ambiance.

The is my dream store! It has everything I need and can't find in other stores and it's all under one roof. The staff is beyond friendly & pleasant. The food selections are absolutely endless and the fresh juice bar is a major bonus! We met a wonderful cheese monger who let us sample many cheese and we walked a way with 4 blocks. He explained each one...what animal it came from, what country, the notes....each cheese was divine. We ended up leaving with a few different crackers as well to accompany the cheese. We also picked up fresh juice from the juice bar and it didn't last more than 5 minutes. It was that delicious and so healthy! Go green! The store itself was so well kept, organized, neat and clean and nothing was out of stock. I can not wait to visit this store more often!!

Whole Foods who?! I moved to the area last year and was sad since I no longer lived near any decent health food grocery stores. That is until I found out about New Morning Market!! My fiancé and I were blown away by everything, especially the gorgeous selection of entirely organic fruits and vegetables! This store literally has anything you can imagine if you desire a more healthy lifestyle. Wild caught fish, pasture raised meats and eggs, endless gluten free options, supplements, local goods and many other highlights. The price point is certainly higher than traditional grocery stores but you cannot put a price tag on your health and well being. I will definitely get more pics next time of all the awesomeness!

Great food and service and will return.. highly recommended for couples and families...

My review is mostly for their grill where they offer a variety of breakfast and lunch items from 8-3 daily? Honestly, I don't remember their hours nor could I mention one other item on the menu. I am ordering one thing and one thing only from the new morning grill- and that is the street corn quesadilla. I want one now. If I were a famous chef, I may feature this item as one of the best things I ever ate- truly delicious. I'm not even certain what's on it- I'll research and edit after I post. But I know there is corn, and funky cheese and a subtle hot sauce that makes me tingle a little when I eat it. Just awesome. My husband ate my final piece yesterday- maybe I'll take a ride now and get another. Seriously- check out this grill. I lost a star because the coffee was just okay and the ice coffee was tiny for $3.50- new morning is NOT a discount store. It is a COOL store and it does offer products that put earth first - hence the higher cost. But the corn quesadilla is worth the price (I think $12-$13.) Enjoy!!!

Sadly, this upsets me to write this. I have been a fan of New Morning for years. I take my health and the health of my family very seriously and I appreciate having a great store nearby for good, quality products. However, recently I have been in on two separate occasions during a weekday afternoon and have wanted to protein shake and their café area has been closed. No one making anything. Just a few old shakes that were made much earlier in the day available for grab and go. Not sure why this is happening but if you have offered this service and product for all these years and now the last two times I've been in you don't have anyone making anything.. I can't understand why.

Very overpriced. You can buy these exact same items at other grocery stores that have a health food section for much lower prices. Their employees are also rude. Don't waste your time or hard-earned $$$ shopping here.

This is my favorite grocery store by far. Much closer than Whole Foods and they carry items no one else does. I don't really buy produce here but I do buy the vegetables and I like that they only carry organic vegetables. Some products are a little more expensive than Whole Foods or stop and shop but the prices are still comparable. I shop smart I don't get all my items from one store but when I buy products here that are higher priced than competitors I don't really mind much because I'm supporting my local business. The smoothie bar and the grill are amazing additions to the pre-made case. I love to come here and grab some hot food like a sandwich and a smoothie for lunch. I highly recommend this store!

I love the ethos of this place and the selection of local and organic produce. The only thing I would change is the smoothie bar- they could make more innovative recipes with things like cacao instead of chocolate syrup. What a gem!

I find the ready made items inconsistent. Sometimes even close to spoiling as they no longer post the date when the item was made. Some of the people in the coffee area have an attitude.

Love them, from the produce, beauty needs, household cleaners, and holistic healing supplies. The staff is knowledgeable friendly and almost forgot the fish meats cheeses etc. Nothing here will disappoint this foodie. Than cool off with the fresh made juices and smoothies for the ride home to put away groceries and cook the night away.

I don't shop here often. I prefer pesticide-free or Integrated Pest Management produced foods to "organic" - these leave less of an impact on the environment, and actually, some of the pesticides certified for use on organic produce are among the most poisonous of all. I know some people will argue, and if you feel the need to, please do it with messages to me. Anyway, there are some products I can't live without, and the only place to get them locally is New Morning. They also have a great selection of bulk grains and spices, and at reasonable prices, unlike some of the other products in the store. I go here when I have to, and get what I can't find elsewhere.

This place has it all!!! - Organically that is. From food to make-up and even a Klean Kanteen Section. They have a deli, a bakery, and a cafe corner. Everything is organic. Gluten free, dairy free, nut free, just look at the labels. Prices are where you would expect them to be for an organic supermarket (yes i used the word supermarket). A buck or two higher and you can find some of their products at other organic stores, but never all under one roof. Parking lot was huge and staff was very friendly and helpful. I will be coming back here again in the future and I will be sure to take a lot more pictures so you guys can see what i am talking about (currently took about 10 but it was difficult to take more with the crowding).

I love this store, as it is the closest organic supermarket to me. But it is quite pricey, and I never make it to the weekend blowouts. :D Hence I give it only 4 stars. I always try to get the grass fed burger here. It's delicious! I wish they had a wider range of dishes. Sometimes I wish they had like slices of pizza or something that you could order to eat in. Lol~!

Great natural food market. They have many hard to find items for vegetarians and vegans. Friendly staff, and an amazing cheese section. Best cheese selection in the area.

My wife and I had the BEST shopping experience today. I worked for 8 years at an all natural market similar to this one so I know how much work goes in to running a market and I am so impressed. The staff was wonderful (shout out to the woman working the juice bar), the store was clean, has a great lay out, a killer music playlist, and a wonderful product selection. I will be adding this store to my regular shopping rotation. Thank you!

A native to the NW corner of Connecticut I've been to a lot of health food stores. This is probably the largest without going to a Whole Foods or Fresh Market. The staff is friendly and knowledgeable. They have a pretty good selection of groceries but not all of the brands and products I use. I still find I have to go to several different health food stores to find everything I need. That being said, they can sometimes special order things for you. Just ask. The prepared foods section is nice. There's lots of options for to-go meals. They also make great smoothies. I love coming here but be careful. It's expensive and if you go in only needing a few things you'll walk out with a lot more. I also enjoy the seasonal items. During the holidays I can always pick up a few gifts. Certainly stop in if you haven't been in before. I also want to note that they do have special workshops upstairs. Check their website for details on upcoming events!

Cute little organic health food grocery store tucked behind a couple of buildings. The interior was very neat and organized. The employees are very helpful and nice. Cute little cafe area for when you get hungry and I want to sit down and eat. I took it upon myself to have the Dreamy Grilled cheese sandwich with lemonade. It was by far the most delicious grilled cheese sandwich I have eaten in a long time. The lemonade was absolutely delicious. Definitely going to make a trip back.

New Morning Market is a remarkable place: their products are consistently the best anywhere in the area. There is nothing in the store that is not organic or non-gmo. They provide an incredible service for vegans, vegetarians, and omnivores alike. I will not buy meat or fish anywhere else: their local Seppe Lamb (from Newtown) and their Walden Hill acorn-fed pork is world-class. The only glitch is the sandwich bar: the food is good but the very young and rotating staff needs some help. Otherwise, a wonderful place. Note: Special kudos for keeping their community safe during Covid by requiring masks. For all those complaining: your "God-given right" to not wear a mask is equal to the store's God-given right to not let you in.

If I could leave no stars I would! First,they wouldn't let me bring my service dog into the building and second, I was appalled by the obvious inflation of the prices on produce that looked like it had been tossed in a box and run over. Thirdly, the baked goods I unfortunately purchased were dry and flavorless. Should have gone to Trader Joe's.

My review was deleted by yelp for apparently being beyond this businesses control while other reviews were left stating the same thing. Let it be known that several months ago when there was a mask mandate, employees of this store stated over and over that masks were law (they were never). Let it also be known that we WERE and our extended family WERE customers who frequented this establishment before my husband and I had this encounter. New morning employees and ownership are on video cornering my husband and I in the back of the store because my husband was wearing a face shield while I wore a face mask. My husband was simply doing what his condition would allow him to, to not only listen to New Mornings policy but to also be treated like a human being. New morning failed to do so. It is not beyond the businesses control to decide whether they will scream at customers, corner them in the store, gang up on them, and make an example out of them in front of the rest of their customers. This was a CHOICE this business made and it cost them our business and the business of those who watched the video evidence after this encounter. Ownership is on video scoffing at us because while they were cornering us because we mentioned how they were breaking their own policy by not social distancing themselves from us. If my husbands face shield was such an issue, you think they'd be following the mandates guidelines on distancing, but since they kept assuring us it was a law, I guess they never read it or took a civics class. They mentioned that my husband and I were also not social distancing (from each other) because they assumed we were not married due to us being young. That was a mistake. We were discriminated against in more ways than one and it was well within the businesses control to either NOT have done this to us at all or to have handled it in a much better manner as we were not bothering anyone or making a scene. They did all of that on their own. Embarrassing! Acted like a bunch of teenage tattletales because they believed a young couple didn't know what they were talking about or couldn't possibly be just going about their weekly grocery shopping for their own household. Thank God for the age of recording devices as I knew we'd need it as soon as three employees started walking our way.

I heard a lot about this place and I always like checking out organic/wellness geared markets so I stopped in on the way back from NYS. Not impressed to go back. Small expensive underwhelming produce section. Odd layout. Weird looking prepared foods - I had to pick up what I thought was meatloaf to look at it to check wtf it was. Expensive. Entrance to parking lot is not clearly marked so I made a false turn. All n all-enough for them to work on before I try another trip. Perhaps the locals dig it.

I have been a customer of NMM for over a decade now. I have even been an employee of the store during my college years. I think they have a really good mission going for them but they definitely cater to a wealthier crowd. Not a lot of markets like this in the area and they are very bold and unique for this. You can get a lot of things here that you would not be able to find otherwise. Very interesting fresh mushrooms and other sorts of produce. The cheese selection is the best I have come across in Connecticut and Westchester. The workers are all very knowledgeable and willing to help the customers. Just wish the juice bar would be open during all operational hours but I understand that the labor market is tight for service jobs in 2023. Biggest thing is really the price!! Just not affordable for a market to go and buy groceries at on the daily unless you are making six figures and have no kids. I have contacts who make over $250,000/yr and still say that this store is too expensive to feed their family. Only really for people without kids who are health obsessed or software CEOs.

I was there today, Saturday February 26th. I ordered a vegan BLT and it was delicious. I also bought a kale salad from the prepared section. The employees are super friendly and the food is out of this world. I highly recommend New Morning.

For a local, organic market - this place is fantastic. If you want to drive all the way to Whole Foods regularly, you can...or you can go here. Yes, there will likely be Enya music and if you wear your yoga pants I think you get extra points...but at the end of the day, it has fresh organic products and decent selection. It is true that the prices are fairly high - especially for certain products (like chicken breasts), but the prices can be lower on others (organic eggs). You've got to get to know it a little and then you can pick and choose wisely. Some of their sales are really fantastic, and the staff is very friendly and helpful. They also are a pretty great place to get a fresh pressed juice to go - you order it, and they press it in front of you...all organic. While I do regular runs to Whole Foods for a larger store, more selection, and to stock up on organic meats - this is a great "regular" place to go in between bigger grocery runs.

cool little natural and organic foods store in this nice little town.. read about the baked tofu somewhere and wanted to come try some. had a very good maple baked tofu sandwich and did some grocery shopping while we were there. parking lot is pretty big - the aisles of the store are pretty small - staff was nice and helpful - the take out/cafe counter had some good looking vegetarian and vegan options - some gluten free options - nice fresh baked products - little book store section - small bulk food section. lots of grocery items that i have had trouble finding elsewhere. just wish it was closer to home.

Smoothie bar is amazing (get the Blue Moon), cashiers are always VERY friendly, very clean place. My only issue with New Morning is their outrageous markups on some products. It's almost insulting to see what they force people to pay for good/healthy food. I get especially irked when I see the same brands at Stop n Shop yet New Morning has them for sale at double the price......

This my first and last visit to the New Morning market in Woodbury Connecticut. I was amazed of the prices. Very high. I box of strawberries are $9.99 where the same brand is $4.99 in Walmart during the winter season. They should think about revising the prices to match the neighborhood incomes so many people will shop.

Best organic selection by far! Incredible deli area (sandwiches, soup, small bites) relatively priced for the quality & they also give back to the community. I've never had an encounter with staff that wasn't remarkable, really love this place!

This is an ok market with a variety of food. The reason I gave it 3 stars is because of their prices, which are exorbitant. NMM is more expensive than Whole Foods. Another reason for the 3 stars is their variety. NMM has a very limited selection on foods like meats/chicken and fish. The few times I have tried to buy chicken I almost could not find what I wanted. A plus is their fresh juice and smoothie center.

New Morning is probably the best health food store in Connecticut -- excellent and LOCALLY OWNED! John Pittari, the owner, is a man of vision who has created a beautiful food shopping experience. It is a pleasure to shop at New Morning! New Morning is also a wonderful place to go for lunch, dinner, smoothies, tea, fresh juices, with a lovely and inviting dining area that encourages a sense of community. The freshly prepared soups, salads, and other foods in the deli are unparalleled. The organic meats and fish are of the highest quality. John is a man of deep personal integrity as far as keeping our food pure. I saw John give testimony at the CT state legislature to demand GMO labeling in our state. You will not find any food containing GMOs in his store. New Morning stocks a full array of vitamin and herbal supplements, and they have a knowledgeable and very helpful staff.

WOW! well stocked , broad selection , friendly service, knowledgeable staff, nice location. not sure what more you can ask for , except closer to home, perhaps Seriously well provisioned for all things natural and organic( including produce!) . plus prepared foods , Juice bar , coffee bar and grill as well If I didnt have to travel 30 miles to get here I would be a daily regular ( maybe the bulk section could be bigger , but im not gonna be picky

I love this place! Probably the best Organic Market in the state! I highly recommend checking it out. Organic Food, organic groceries, healthly essential oils, vitamins,and organic and healthy prepared food options. Even breakfast foods. ,

Great selection all throughout the store. How wonderful , wonderful they are here in Woodbury and I am thankful . I could shop all day long. I remember when they were a tiny , sweet store down by the Hollow Park . Those were the days. Given their recent price hikes we don't go their very much , hence the three stars . I do wish they would chop a fresh salad for you or have a salad bar ! Senior staff is extremely dedicated and knowledgeable. Kudos

The New Morning Market is a great place to go. They have options for everyone, vegans, vegetarians, pescatarian etc. my sister is a vegan and none of the grocery stores in town have stuff specifically for vegans. They also have great options for produce, cheese and smoothies. There are also places for your kids to hangout while you shop.

I'm a fan of New Morning, their latest location is massive compared to the previous venue but still it's not Whole Foods size. Given their smaller footprint then traditional supermarkets they manage to do an incredible job keeping a good variety of products and representing multiple brands in most instances of similar products. The juice bar is fantastic, you can't get this type of juice anywhere around this area so I get a green smoothie every time I'm there. The staff is very helpful, a few times they've special ordered stuff for me and that level of service is hard to find anywhere else. The prices can be a bit on the higher side but a drive to Whole Foods in Danbury would cost me $8 in gas at least not to mention an hour of my time driving there. So I chalk the premium up to convenience and potential break even in overall cost. Don't miss out on the weekend specials, sometime they're really great deals.

This is the best organic market in the area! Always fresh food - huge selection. Made to order smoothies - juices and sandwiches. The staff are always helpful and smiling !

I I've stopped here often,when I pass on my way to or from home. It's usually to pick up a few things, mostly vegetables because they have a remarkable variety of local producer you don't see in the chain markets. The produce its exceptionally fresh even if it is a wee bit pricy. They also have a HUGE selection of bulk items like nuts, grains, and spices. Sometimes I'll take some time and get a nice fresh sandwich (or a cup of coffee in the morning) and sit in the little cafe area and watch the birds at the 20 feeders outside the window. It's a nice place to relax. There should be more markets like this.

Great store! Beats Whole Foods hands down. Best produce section anywhere. Extensive bulk food section, and various discount days. Sign up for weekly specials email.

Love that I can pop in and have what I need for my child who's allergic to the air itself. Great catering team...two thumbs ups.

The new and bigger store is pretty amazing. I like how it's so spacious, a major change from the previous store. Their juice bar is fabulous and I love sitting in their cafe area. The only negative is that the new location means more driving and more gas? oh well!

I've been a regular shopper at New Morning Market for many many years. I usually love everyone there. It was a very pleasant shopping experience in the past. I loved Lisa, Kelly and there used to be a wonderful English gentleman that worked at the deli but I never see ANY of them anymore. The three of them were EXTREMELY delightful and added to a wonderful shopping experience. Instead, now there is this new absolutely miserable person who I see on a pretty constant basis with very dark curly hair. She is the rudest, most unpleasant person and is a true dark cloud over the whole deli section!!! I got into a little altercation with her the other day because she was being snotty and abrupt with me. She ALWAYS seems annoyed and gives off a bad vibe whenever I come there and I try to give her the benefit of the doubt however one day last week she proved me right. She acted annoyed because my mask slipped a little below my nose but she got so rude with me and ORDERED me to pull the mask up over my nose (of course I wear a mask it just slipped a little, she didn't have to get so nasty!) plus when she was slicing the meat, it looked a little over to me and I asked her if she was going over 1/2 a pound and she nearly jumped down my throat! So I snapped back at her and asked her if she woke up on the wrong side of the bed this morning and to calm down. She made some kind of condescending response, but I didn't understand what she said and after she handed me my meat she said "GOOD DAY!!!" and in the most despicable way!!! All I'm saying is that now I don't feel comfortable anymore coming there to get my deli meat. She doesn't nearly have the customer service skills to be dealing in a store environment and can't even compare with three I previously mentioned. The store also shut down three of their sections for about three days last week because someone there tested positive for Covid. They are completely overkill on the virus. Precautions have to be made and taken seriously yes but they are just OVER THE TOP!! Very tense in there now. I think I'll take my business to Edge of the Woods in New Haven and just shop at Wholefoods. They are very expensive and I don't mind giving my money to support local small businesses, but I will not tolerate abusive employees. They have to remember to always be cordial to customers and I did not deserve this kind of treatment. I emailed the owner but never heard anything. Sad, I won't go back!

This swanky organic store offers everything from pre made food, coffee, meat, frozen items, even gardening items. The selection is very extensive and one atop shop for any grocery shoppers. The only downside is the price, whopping manhattan price will send me home with totally empty pocket.

Great organic store! You would think that the prices would be high, but this place has great prices, friendly staff. All around fantastic. Not to mention a delicious smoothie bar/hot bar.

Great selection for celiacs. Also stocks great variety of local products including produce.

It's like a mini whole foods, without the chain! Even smells the same. Great products. The only downside, which is why only go there once a month instead of once a week is they don't have sandwich bread. Even if they had some fancy, organic, non GMO loaf of sandwich bread (which would be awesome) to make my kid a sandwich for lunch during the week, I'd go there every time. With all the recent evidence of pesticides found in everything, chemical washes, deaths of honey bees, etc., how can you buy anything else? Organic always tastes better anyway. I could live in their cheese cooler... They are very pricey, but you do pay for what you get at least, apples to organic apples, and local to Brazil. How do you ship it 1/4 of the way around the globe for cheaper? Go USDA! Slime balls. Death to Monsanto! (Google them if you don't know who they are)

I go here for specific items from time to time when they are on sale. I usually check out the weekend blowouts. That is when you will find some really good deals. Regular prices are a bit high. But you expect it a little since it is a health food store. It is very clean and spacious. The staff is around a lot always offering help in finding stuff you need. The bulk bins are abundant if you are looking for specific amounts of grains and seeds and stuff like that. The Dr Bronner soaps are great since they go on sale often and it is great for my skin. It's a great go to place for those items you can't get any place else. They are always offering samples so you can decide if you like an item. They have a little something for everyone, especially if you have dietary concerns or allergies.

Love it here! Very cute and they have a great selection of organic foods and great lunch!