Officina Profumo-Farmaceutica di Santa Maria Novella
Cosmetics store · Santo Spirito ·

Officina Profumo-Farmaceutica di Santa Maria Novella

Cosmetics store · Santo Spirito ·

Historic perfumery offering unique scents, soaps, skincare, and candles

helpful staff
brand history
knowledgeable staff
elegant
luxury body lotion
souvenirs
fragrance
skincare
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null

Information

Via Roma, 2, 50123 Firenze FI, Italy Get directions

Credit card accepted
Debit card accepted
Contactless accepted
Wheelchair accessible entrance

Information

Static Map

Via Roma, 2, 50123 Firenze FI, Italy Get directions

+39 055 094 8920
eu.smnovella.com
@santamarianovella1221

Features

•Credit card accepted
•Debit card accepted
•Contactless accepted
•Wheelchair accessible entrance

Last updated

Jan 10, 2026

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@cntraveler
42,481 Postcards · 5,683 Cities

For Italy's Best Souvenirs, Head to the Pharmacy

"A pharmacy founded in 1612 that uses its own secret formulas. Known for their luxurious body lotion with cinnamon, orange, and rosemary, housed in an art nouveau bottle."

https://www.cntraveler.com/story/souvenirs-from-italy-pharmacy-beauty-products
Officina Profumo-Farmaceutica di Santa Maria Novella
@hotelsabovepar
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Grand Hotel Minerva Review | Hotels Above Par

"“Be sure to visit the historic apothecary, Officina Profumo-Farmaceutica di Santa Maria Novella, renowned for its luxurious perfumes, skincare, and herbal remedies.”" - Megan Shelton

https://www.hotelsabovepar.com/travel-guides/grand-hotel-minerva-florence-review
Officina Profumo-Farmaceutica di Santa Maria Novella

Baymax T

Google
There are a few Santa Maria Novella shops in Florence. We came here. It is smaller than the others, but it was less crowded. The service was super friendly. I tried everything. She never showed any signs of fatigue. I appreciated that. I got the Firenze 1221 Edition Rosa Gardenia 2-Piece Wax Tablet Set. The scent is fantastic. I placed this in my daughter's closet. I absolutely love its sophisticated scent. In addition, I bought Rosa Gardenia perfume. It is just elegant. We can get it even in the U.S. or order from their website. Buying them in Italy is much cheaper than buying them in the U.S.

Masa K.

Google
The lady working there was super nice and friendly. We took forever choosing our perfumes because they all smelled amazing, and she was so patient and knowledgeable. She was also incredibly sweet with my dog, which made the experience even better. Unfortunately, we didn’t get her name, but she truly made our visit memorable. Definitely recommend stopping by!

Penny H.

Google
Dont miss this oldest perfumery dating back to the 1200’s with several perfumes to chose from. Bought the large Cinquanta and already requested a second!

Margaret L

Google
TLDR; 10/10 highly recommend this shop!! Aldona is the absolute best!! My friend and I were in Firenze and we randomly stumbled upon this small shop as we were walking around the Piazza della Repubblica. We walked in to see a gorgeous display of their signature scents, and we also got to know the loveliest Aldona! She was so helpful throughout the entire process. That day, we sprayed their scents and just took a look around. Aldona was wonderful at explaining all the top and bottom notes of the fragrances, and was incredibly impressive at recognizing each perfume as we eventually mixed up our blotters (like, seriously, we were amazed by her sense of smell). Moreover, she also walked us through all the stories behind each of the scents, and we were able to learn so much about the brand’s history. We probably spent like an hour that day in the shop just chatting, but she made our experience so remarkable! My friend and I, however, are rather indecisive people, and of course, it’s also important to note how each fragrance develops on your own skin. We thus resolved to return the next day, and Aldona was incredibly sweet and gave us some testers to refresh in case we needed. We returned the next day only to be incredibly torn between some of our favorite scents. We were working with limited space in our luggage, but we just loved so many of their offerings. Aldona was incredibly patient with us and even did these blind smell tests to help us decide our favorite. 2 hours later, my friend and I eventually walked away incredibly happy not only with bottles of their Cinquanta and Angeli di Firenze fragrances, but also memories from the store and our interactions with Aldona. I cannot emphasize enough that while the perfumes by this brand our lovely in themselves, our experience was 100% curated and made by Aldona. She was literally the best!! And if you get the chance, you must visit this store!!

M S.

Google
We met Aldona in the shop, she was the best, and the most sweetest sales associate in FLORENCE! Tell Aldona what you like, you will walk out with big smile and shopping bag. It was a pleasure to meeting her!!! Thank you Aldona ❤️❤️💯💯 알도나씨를 찾아주세요.

Tyler F.

Google
This is a cute and cozy mini version of the main Officina Profumo-Farmaceutica di Santa Maria Novella shop. Aside from dodging the crazy tourist crowds of the main shop, my wife thought the best part of shopping here was experiencing the elegance of the perfume through the person who works there. Thank you Federica! Your gracious kindness truly elevated a shopping foray into a memorable experience for us :)

Natalie S

Google
Yet another fabulous experience with the lovely sales staff at this iconic boutique, the products have always been amazing, and the service level amazing, it was busy on our recent visit, however we were made to feel welcome and as soon as someone was available they helped us with our purchases, I adore my new candle and love these products!

Anoud A.

Google
I had great service the woman was very helpful and polite i left with two bottles perfume thanks to her help