Officina Profumo-Farmaceutica di Santa Maria Novella

Cosmetics store · Santo Spirito

Officina Profumo-Farmaceutica di Santa Maria Novella

Cosmetics store · Santo Spirito

1

Via Roma, 2, 50123 Firenze FI, Italy

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Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null
Officina Profumo-Farmaceutica di Santa Maria Novella by null

Highlights

Pharmacy since 1221: perfumes, soaps, skincare, candles, lotions  

Featured in Conde Nast Traveler
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Via Roma, 2, 50123 Firenze FI, Italy Get directions

eu.smnovella.com
@santamarianovella1221

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Via Roma, 2, 50123 Firenze FI, Italy Get directions

+39 055 094 8920
eu.smnovella.com
@santamarianovella1221

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Last updated

Aug 8, 2025

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@cntraveler

For Italy's Best Souvenirs, Head to the Pharmacy

"A pharmacy founded in 1612 that uses its own secret formulas. Known for their luxurious body lotion with cinnamon, orange, and rosemary, housed in an art nouveau bottle."

https://www.cntraveler.com/story/souvenirs-from-italy-pharmacy-beauty-products
View Postcard for Officina Profumo-Farmaceutica di Santa Maria Novella

John Minghella

Google
A wonderful place of history and museum backing on to the main church of Santa Maria Novella. It is housed in church buildings which contain the products of Santa Maria Novella (1221). These products continue to be popular to it's initiated and uninitiated. The brand name and products are fantastic if you like perfumes, waters and soaps. Inspirational cents......however not cheap but something may be affordable like the pot Puorri.

Lisa Speroni

Google
Francesca at the small store across from Caffè Gialli - was divine! She was helpful, kind and knew the full of the history of this amazing company. I will go back just to buy more parfum from Francesca. 💗

Madeline Fisher

Google
Went searching for a special Florence-based perfume for my partner. The young woman selling in there was so helpful and knowledgeable. Very lovely experience and recommend to check out !

Andreea Dumitrescu

Google
The place is magical. The most wonderful shop (not only perfumery) I've been in. Warda assisted me with great professionalism and patience as I chose "Cinquanta". I am very happy with the choice and next time I'm coming for Iris. I could order it online or use the Santa Novella distributers in my city but the experience of being in that wonderful space is worth the waiting. See you soon!

Hala El-Othman

Google
Oldest perfume maker in all of Europe and exclusively sold in a handful of outlets across europe. The scents are gorgeous, rich, and smell magestic. Bought 3 perfumes and was given a number of beautiful samples. The wax closet hangers are SOOOOO poignant!

Hendrik B

Google
Perfect Service - Even recommended us some restaurants. The Pasta di Madorle was our favorite.

C

Google
Patient, friendly service. Special product.

Tamari Eseridze

Google
Локальный бутик косметики, все же итальянцы умеют создать прекрасное, начиная от архитектуры, кулинарии, искусства, кондитерского искусства, парфюмерии, косметики, сувениров и даже декоративной косметики, которым нет аналогов. Обязательно купить этот бренд, когда будете в Флоренции