Alex H.
Yelp
Man, this place is such a hipster scam. A whole bunch of new stuff, deliberately manufactured to look old and vintage, all done up with some twee twine and hey, wouldn't that anvil look great in my apartment?
I know. I know it's silly. But I don't care. This store caters to precisely the kind of hipster douchebag that I am - or, more precisely, that I envision myself to be. I would punch myself in the face if my apartment were outfitted the way that this place is, yet I still want my apartment to look like Old Faithful. I know that, if I were to buy a single item in this store and display it in my home, it would look like a piece of junk because - once removed from its context - it would just be a stupid Mason jar, or leather flyswatter, or faux-old-timey shaving set. And yet I want the pointless little individual object any way. HOW IS THIS POSSIBLE. This store is the Matrix. No, that's not it. I am capitalism's biggest dupe. That's more like it.
I've only ever bought some of their soaps, because they smell wonderful. Oh, and I've made a mental note regarding my home decor: "replace all light bulbs with old-timey-looking light bulbs - the long, phallic kind where you can see the little electrical squiggle inside." Yeah! Who's going to throw the coolest vinyl party on the block NOW, you guys???
Seriously, though - I like this store. I like the way it smells, I like walking into it, I like touching all the little knick-knacks, the staff are very friendly, and Jean-Pierre, the in-store dog, is cute. How my (and, I imagine, other customers) abstractly liking and touching things translates into a sustainable business model, I don't know. I don't care. But I'm glad the store is there.