Our Daily Edit

Absolutely love this wonderful independent shop. Amazing online delivery service and such a treat when I get to visit in person in Brighton. ODE you will be greatly missed 💛

An aesthetically pleasing, thoughtfully curated store, always full of stunning products. I've come across many great brands here and a special mention needs to go out to all the staff. Everyone who works here is welcoming, knowledgeable and friendly. Makes you feel very at home! Highly recommend.

Awesome little designer store with peaceful Stockholm vibes. Well-sourced clothing (including sneakers and hats) and selection of incense and fragrances.

I live 350 miles away but always make a point of visiting this store when in Brighton, always so friendly and great collection of clothing. Recently ordered online and unfortunately the item wasn't right for me, again the customer service was great when I returned it, great communication and very quick to refund. Will be back in store hopefully very soon🙂

Amazing store. Cool clothes and unique fragrances. Staff incredibly well informed. Amazing customer service who worked with manufacturer to have a faulty product replaced and mailed out to me. Go to ODE if in Brighton!

A great little store selling a carefully selected range of mens and womens clothing. I live miles away but always make a point of visiting when in Brighton and 9/10 leave with something. Always helpful and friendly too. Look forward to visiting again.

PLEASE BEWARE . This business does not allow refund on items purchased with tags and an original receipt from 7 days!!. Bought a hat last week in a rush, but once home decided to return it to the store. As it was not worn I did not foresee any issues asking to return it for a refund. To my shock I was greeted with a small playing card size sign on the counter with no option of a refund. Please be aware of The Daily Edit’s position on customer care before making that purchase. If I had known this I would not have stepped foot in this store!!

Great shop with a lovely selection of clothes and a very chill & calming atmosphere & service! Definitely coming back next time I‘m in Brighton. :-)

Right after my lunch on a spot in the same street and while I was wandering around the Lanes I stumbled in this shop! What made me go inside was the shop's minimalist style. When I walked in I realized that (and I should have expected it) it's not that cheap. Never is! But oh well, everything was so cool. From bags, clothes to eyewear. I just wanted to buy everything and the staff did not help. I mean, the girl that works there was really friendly and quite chatty, so when I was checking a tote bag she was trying to convince me into buying it. Well I ended up not buying it that day but I went back on the very next day to. Again, the same girl, still very friendly but in a way that left us comfortable to go around and explore without feeling the pressure of being the only customer in the shop. The space is really clean and bright, white being the predominant colour (which I love for a space!) and all clothes and accessories are disposed in a neat and tidy way. Might not be the cheapest of the shops but certainly a good one even if I can't always afford it.