Panerai Boutique

I had a great expirience in the beautiful store and museum with my advisor Patrizio Colombo.

Patrizio Colombo, thank you. I walked in there not liking the style and ended up falling in love with this one. Patrizio was super nice, knowledgeable explained absolutely everything about the watch and their history took us to the little museum upstairs. Unfortunately didn’t get it. (Something on the Italian side not mine) and don’t have time to get it.

I had an amazing time at the Panerai Flagship Boutique in Firenze, thanks to Wei Wei. She took us upstairs to the museum, then brought out some watches for us to try, recommending pieces that really suited our style. Even though I didn’t end up buying that day, I really appreciated the effort and hospitality. This visit was special for me—my first luxury watch was a pre-owned Panerai Luminor, and funny enough, its original warranty card was stamped at this very boutique. Every Panerai boutique I’ve visited has been consistently welcoming, and Firenze was no exception. The brand just gets it right when it comes to making people feel at home, and that’s something I really respect.

An exceptional experience was provided by everyone at this historic flagship store, but special thanks to Valentina who welcomed and served us without any pressure or sense of being rushed. I now love the Panerai product having made a purchase, but the memory of the time spent in store was also special. Grazie.

Great experience. Martina was patient and friendly with my wife and I as we went through the various design options available. It’s our first time in Italy and Martina made it a memorable experience giving us a tour of the Panerai museum and explaining the company’s heritage. It wasn’t just buying a watch and walking out the door. It was as special as visiting the other Firenze landmarks. We were standing in the store where the company began. I was getting a watch from this historical boutique. This is an experience I was after because I was taking home an iconic timepiece as souvenir from the birthplace of the company. Now that’s special! I also got a passport stamp to show for! ;)

During my trip to Florence I took the time to visit the Panerai Boutique and it was the best experience I have ever had. The staff took the time to not only showcase the watches, but went over the history of the Panerai and showed us the Museum they have. Thank you.

I was on a family vacation in Florence and have wanted a Paneria watch for a few years and figured what better place to get one. The experience was fantastic and the customer service was exceptional. Patrizio was great to work with and really took his time and offered me an amazing purchase experience.

I experienced the best customer service I have ever had in the luxury watch realm. I visited this flagship store on a vacation day after a business trip in the summer of 2023. I had been exploring one of the most beautiful cities in Europe for several hours and I looked the part: Sweaty, fat, clad in clothes that would even make the average German tourist look good, wearing my trusty SKX013. If I were a bouncer of the store (which is a position that apparently DOES exist), I would have not allowed myself to enter. Somehow, I got in. The gentleman taking care of me seemed to be the most senior salesperson. We continued to have such a great conversation that I ended up becoming a loyal customer. Since then, I purchased one piece of this brand, and I am looking forward to adding more Panerai's to my collection. I own several Rolex's and Omega watches and I have never had a customer experience as wholesome and welcoming as this one. 10/10, amazing customer service