Panerai Boutique

My visit to the Panerai boutique in Florence was truly exceptional. Paola, my sales assistant of many years again was absolutely wonderful, knowledgeable, attentive, and patient, making the whole experience both enjoyable and special. I was also delighted that the boutique director took the time to greet me personally and ensure I was completely satisfied which was a thoughtful gesture that made me feel valued and perfectly reflects the prestige and care of the Panerai brand. Highly recommend watch brand true to both Italian tradition and history.

I had the pleasure of visiting the Panerai boutique in Florence and was truly impressed by the exceptional service. From the moment I walked in, I was warmly welcomed by everyone and our sales assistant Paola was incredibly knowledgeable, patient, and genuinely passionate about the brand. She took the time to walk me through the history of Panerai and helped me find exactly what I was looking for. A special thanks as well to Giuseppe, the boutique director, whose professionalism and hospitality made the entire experience seamless and enjoyable. It’s clear that this team not only understands luxury service but also embodies the spirit of the Panerai brand. If you’re in Florence, whether you’re a longtime collector or discovering Panerai for the first time, this boutique is a must-visit.

Patrizio Colombo, thank you. I walked in there not liking the style and ended up falling in love with this one. Patrizio was super nice, knowledgeable explained absolutely everything about the watch and their history took us to the little museum upstairs. Unfortunately didn’t get it. (Something on the Italian side not mine) and don’t have time to get it.

Great experience. Martina was patient and friendly with my wife and I as we went through the various design options available. It’s our first time in Italy and Martina made it a memorable experience giving us a tour of the Panerai museum and explaining the company’s heritage. It wasn’t just buying a watch and walking out the door. It was as special as visiting the other Firenze landmarks. We were standing in the store where the company began. I was getting a watch from this historical boutique. This is an experience I was after because I was taking home an iconic timepiece as souvenir from the birthplace of the company. Now that’s special! I also got a passport stamp to show for! ;)

I had a great expirience in the beautiful store and museum with my advisor Patrizio Colombo.

During my trip to Florence I took the time to visit the Panerai Boutique and it was the best experience I have ever had. The staff took the time to not only showcase the watches, but went over the history of the Panerai and showed us the Museum they have. Thank you.

I had an amazing time at the Panerai Flagship Boutique in Firenze, thanks to Wei Wei. She took us upstairs to the museum, then brought out some watches for us to try, recommending pieces that really suited our style. Even though I didn’t end up buying that day, I really appreciated the effort and hospitality. This visit was special for me—my first luxury watch was a pre-owned Panerai Luminor, and funny enough, its original warranty card was stamped at this very boutique. Every Panerai boutique I’ve visited has been consistently welcoming, and Firenze was no exception. The brand just gets it right when it comes to making people feel at home, and that’s something I really respect.

I was on a family vacation in Florence and have wanted a Paneria watch for a few years and figured what better place to get one. The experience was fantastic and the customer service was exceptional. Patrizio was great to work with and really took his time and offered me an amazing purchase experience.