Em C.
Yelp
Has anyone noticed how samey card shops are getting these days? A lot of them are catching on to the Paper Chase trend or indie whimsy, and consequently end up running the same race.
By proxy I expected more of the same from Paper Tiger, but I was pleasantly surprised. What a pretty shop! From the knitted Moomins to the gorgeous decorative wrap, there were so many offerings I've never seen in card shops before. There were some beautiful, shiny, sketchy notebooks that are too pretty to vandalise with notes, and crafty kits to get people started on anything from sewing to doodling! They had some really cute reprinted Ladybird sewing guides, and a number of books ranging from urban stencil slides to step-by-step vintage shopping manuals.
If you were locked in the shop with the right materials, you would find enough to occupy you for a week. As well as selling lovely, quirky little gift ideas (such as frighteningly lifelike peanut shaped erasers) Paper Tiger also inspire customers of all ages to get wrapped up in crafty projects.
In an age of corporacy and commerciality, businesses (especially smaller ones) have to clamour over each other to stand out. Paper Tiger trumps the lot by standing out and selling adorable, gorgeous stock for young and old alike. The staff are friendly, its petite and easy to work out, and I have not a bad word to say about it.