Peninsula Cellars
Winery · Grand Traverse County ·

Peninsula Cellars

Winery · Grand Traverse County ·

Winery in historic schoolhouse, offers wine, cider, root beer

Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null
Peninsula Cellars by null

Information

11480 Center Rd, Traverse City, MI 49686 Get directions

$$

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11480 Center Rd, Traverse City, MI 49686 Get directions

+1 231 933 9787
peninsulacellars.com
@peninsulacellars

$$ · Menu

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Last updated

Dec 11, 2025

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Mandy H.

Google
We have stopped here a couple times now! Our first experience was a 5/5. Our most recent trip was still a great experience but you could tell the staff was working a busy weekend and some weren’t so friendly both with tone and facial expressions. Specially the younger staff. It made us a lil wary of hanging out and ordering more. The middle aged women really turned our experience around with a bubbly happy attitude. We did get a flight and a few glasses of wine! They have a large variety of wines/ciders. Along with indoor and outdoor seating. We got the full effect of fall colors to enjoy while sipping our pours. They are definitely a more relaxed setting and offer cute picture opportunities as well as toys/bikes for kiddos. We will definitely visit again!

Rachel S.

Google
This was such a fun stop I went here two days in a row while staying in the area. Staff was friendly and attentive, prices were fair and much lower than comparable other wineries! It had a small town feel (Caitlin was wonderful! She remembered me from the day prior). My family/friends loved that there were other options (cider and homemade rootbear on tap) in addition to wines. The vibe/music/venue/seating areas were so quaint and we loved that many of the drink names were school related. So fun! A must stop.

Lorna M

Google
One of my favorite wineries in TC! Their tasting room is easy to access with multiple selections, I recently loved the apple muled wine. Their outdoor patio is quant and with the fall colors under some sunshine, it feels friendly and inviting and more homey than the other HUGE wineries in the area, but still have space for large groupsn

Niccole T.

Google
This was my favorite winery out of the several we visited during our visit. Customer service was great, beautiful views from the outside seating area, a bit of history too being in a schoolhouse! Meredith and Sarah went above and beyond to make sure we had a great experience and were so accommodating. Great wine, great ciders, great people! Definitely recommend!

Ashley V

Google
Such a charming spot! The winery is set in an old schoolhouse, which gives it a really unique and cozy atmosphere. The wines were good across the board, with a few fun and funky names that added some character without feeling gimmicky. It’s a small, quaint place that makes you want to linger and enjoy the setting. Overall, a great experience and definitely worth the visit.

monica B.

Google
Kendall was amazing today! We got 2 wine flights and some pretzels and mustard and olives. Really recommend buying the mustard! Got some great wines and ciders.

Mansi J.

Google
They had a great collection of wines to try from. A school converted to winery and they kept the vibe. It was fun experience

Katie M.

Google
Enjoyed wine and cider flights here with our dog! $15/flight with very generous pours. Highly recommend a stop if you’re traveling on the peninsula with your dog!
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Kendra L.

Yelp
This was our first stop of the day and we will definitely be back! David was so sweet, helpful, and talkative (not to mention very generous with samples)! The former schoolhouse was a hit with our group of three teachers! Is so adorable. I have seen the wine in some major retailers in metro Detroit so, to be honest, I didn't have the highest hopes for the quality. I was happily proven wrong! It was our favorite stop of the day- due to both the amazing customer service and the absolutely delicious ciders. We had so much fun we lost track of time and were late for our reservation up the road. The option to make your own 6 pack is like putting a kid in a candy store. We left with three 6 packs, 3 separate cans, two bottles of wine, and 2 prowlers of root beer. Most of this, however, would not have been purchased if David wasn't there. I dare say we have a new favorite place for ciders.
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Leslie A.

Yelp
good cherry wine The people are so nice It's in an old schoolhouse Ambiance is nice - they have a patio Would come back
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Sarah R.

Yelp
Honestly, it's a cool building with a great vibe, the service is awesome. But the wine is just rough. They have too much fake taste and were over saturated. Great outdoor area. Amazing clothes
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Holly B.

Yelp
would go back. We have not been in so long and as a bit apprehensive with all the changes on the peninsula, but we were not disappointed. The flight was great! I loved all four, I wish I would have taken a pic of the menu but will try to remember. All four were great, the 2021 risking, a good bumbles that had a fun name, the old school and one that was with Washington grapes. We also got the picnic snack box which was so great and. It crazy overpriced. Such a great experience!

Rachel L.

Yelp
Loved the setting, was a beautiful day for getting out. Northern MI is well known for it's sweeter white wines and rose' and those did not disappoint but I did not care for the two reds I picked. I was disappointed by the level of service from the young man behind the counter. Part of the experience in wine tasting is having someone ask what you like, making recommendations-there was none of that. He was short and rude at times, did not seem to want to be there and when attempting conversation he seemed like he did not care about what I had to say. Since people are potentially going to be spending lots of $$ there on bottles or cases of wine, I would expect a better reception. We were actually planning on purchasing a bottle or two but changed our minds after our interactions inside. The older woman, Sarah, did come out and chat-she was awesome-great attitude, good customer service. I think perhaps the young man would be better off behind the scenes and not interacting directly with customers.
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Lisa M.

Yelp
This was my favorite winery of our stops up the peninsula. I think it's super cute that it's located at an old school house & they have a lot of cute touches that highlight that too including some funny wine names. We came during covid but my parents have been before & their charcuterie board was served on a clipboard- so cool! We did a tasting during our visit. The tasting includes 4 samples in a very cool looking flight carrier. You can choose whatever wines or cider you want. Our server also let us try smaller samples before committing to getting it as a part of our flight. I enjoyed my wines here- my favorite was the cab franc merlot. We got a bottle - to note, you cannot drink the bottles at most wineries but you can get a glass of wine or cider to enjoy after the tasting. If I'm back in the area this is one place I will definitely come back to!
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Adam R.

Yelp
While visiting the Traverse City area, my wife and I took an afternoon drive up the peninsula. There are wineries all along M37. Knowing nothing about any of them, we picked a couple at random to visit, Peninsula Cellars being one of them. We loved it! Located in an old schoolhouse, the building maintains some neat history that the winery really dives into. The winery sells both wine and cider that it makes itself. We ordered a flight of wine, which was some of the best wine we had the whole trip! The cherry wines in particular were wonderful! The lone gentleman working the bar seemed a bit overwhelmed -- he did admit to me that it was busier than they typically see for a Tuesday afternoon -- but was very warm, friendly and helpful. For a unique experience and delicious wines, I would highly recommend Peninsula Cellars to anyone!
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Sarah M.

Yelp
Cute & unusual place. It's in an old school house & has school-themed decor. Flights are 4 tastings for $15, can mix wine & cider. We had 2 flights and all of them were good. The cherry habanero cider was really interesting & the cinnamon swirl cider was delicious. The views aren't as good here as other places, but it's still worth a stop. Staff is nice, selection is tasty, it wasn't busy when we went (3ish on a Sunday), indoor and outdoor seating.

Kathryn S.

Yelp
Cute little wine spot with great wine options! I love the flights they do! Loved it and will definitely go back.
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Mari S.

Yelp
I absolutely love this place, it's a small little joint but with big character. I love the way the inside is layer out. Not to mention the variety of wines they have. I absolutely love the wine. I have a few personal favorites. The service is also great, I've had very friendly people help us out. I will always come back to peninsula cellars as often as possible.

Mark M.

Yelp
Wife and I each ordered a flight. Basically got 1 of everything including 2 of the sangria's. We didn't get the peach due to us not really liking peach. The flights were good size pours. It is dog friendly as well. David came out to see if we needed water for the dog and also to meet him. Said he tries to meet all the dogs. Was very friendly and we will be back. Good size area to sit outside and enjoy the weather
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Kendall S.

Yelp
Oh BOY! Do I want to rave about this place! Peninsula Cellars was by FAR my favorite vineyard and tasting room that my boyfriend and I visited while we were in TC. The tasting room itself is set in an old schoolhouse and had so much character. The centralized bar area allows for multiple people to be served at each time and the individual that helped us (I don't remember his name) was SO knowledgeable about their choices. When you look at their menu, don't get overwhelmed! There are so many different wines to choose from so be sure to ask what your servers favorites are! We were able to get a really great description about the history and taste of each of the wines offered and were able to make educated choices because of this. Another plus here is that along with wine, they also offer cider samples! We loved the Cherry Jalapeño cider, it was so tasty. When I go to TC next, this will definitely be the first winery that I go back to! Pro-Tip: Make a reservation! We were extremely lucky that when we walked in they just happened to have a table available, but to ensure you get to try their wines, just give them a call beforehand!
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Jared M.

Yelp
School vibes everywhere. Clever names for the wines! Too many to choose from. If you had the wine pass, you could save 10% off wine flights so took advantage of that deal. You order inside and then enjoy outside. Our server was very nice and he let us try samples before choosing flight tastings. My flight had the lemberger, Pinot noir, merlot and the apple cinnamon cider. Sampled the cab franc merlot. Fun wines to try and all not bad! The cab franc merlot was my favorite blend and even bought a bottle of it! The apple cinnamon cider was tasty (sampled the cherry habenero which was interesting, not too spicy) and ended up purchasing a glass of apple cinn cider which came in a cool mason jar. Would highly recommend and would definitely come back!!
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Amy B.

Yelp
Extremely rude staff. They move you along like it's a production line. You can't stay inside, they kick you outside, no shade inside, Not allowed to open umbrellas outside for shade. Had to immediately pay for flight. If you want to buy a bottle it has to a separate transaction. We won't be back. Oh yeah, with the $15 flight that don't even give you a complimentary wine glass, like the more classier wineries do.
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Liz M.

Yelp
This was a contender for my favorite stop in the traverse city area. They had a great selection of wines, and two delightful ciders. The apple cinnamon one tasted exactly like a perfect piece of pie. What made this place stand out was the exceptionally friendly staff. They were so kind and funny and really made us feel welcomed. This place has good outdoor and indoor seating options and some nice little snacks if you need something to munch on with your drinks. I'd definitely return the next time I'm in the area!
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Jay M.

Yelp
Sarah was amazing, would recommend this winery stop when in the traverse city peninsulas 10/10
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Claire S.

Yelp
My favorite winery on my tour of the TC peninsula! This was our last stop and our favorite. We were drawn in because we had teachers in our group that wanted to support the schoolhouse one. All of the staff here were super friendly and helpful. The prices for flights were great and there were so many options. We like that you could mix your flight selections between the wine and cider menus. The school theme with some of the wines was super fun. The outdoor seating was great because it allowed you to enjoy the view of the schoolhouse and the vineyard. We sat at a picnic table under a big shady tree and loved it! It was busy, but we had no trouble finding a spot to sit. Loved "Pop Quiz" so much I have to get a bottle to take home with me. My friends and I will definitely be returning when we return to TC. Highlight of our trip!
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Taylor O.

Yelp
This was stop number two on a bachelorette party wine tour. This, by far, is the most unique winery I have ever been to. The building is an old school house so everything is school themed. There are chalkboards and school decor everywhere. It is beyond adorable. I got a tasting and enjoyed every wine. My favorite was their white wine blend, Old School. It was sweet but not too sweet. There outside sitting area is petit and comfy. I loved the nature around the whole building. So well landscaped.
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Ali B.

Yelp
I just ADORE this place so much! I have an obsession with old schoolhouses and this one did not leave me disappointed. The original one-room schoolhouse charm (complete with the original blackboards) was abundant while still being the perfect place for a tasting room. My husband and I each got a flight of 4 wines to try. I am more of a sweet wine lover and there were plenty of wines for me to choose from. The girl working the counter (I wish I could remember her name) was able to circle the sweet wines on the menu and offered recommendations to assist me in my decisions. The names of some of the wines were creative and fit perfectly with the schoolhouse theme. Those names included Detention, Homework, and Pop Quiz. All 3 were on the sweeter side and were SO GOOD. We drank our wine outside on a beautiful June day (this was also due in part to some of the Covid restrictions still in place). I cannot say enough good things about Peninsula Cellars - it is a must-stop if you are in Traverse City/Old Mission Peninsula! We will be back for sure!
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April K.

Yelp
This was our favorite winery we tried on the Leelanau Peninsula! Steve was awesome and made our tasting both fun and informational; we will definitely be back next time we are in town. The space is a really cool historical schoolhouse with a touch of whimsy. Would be great to come here in the summer when they have their outdoor patio open and all the grapes in full bloom. Favorites: OLD SCHOOL RED, 2017 CABERNET SAUVIGNON RESERVE, and the "Hoppy" Cider!
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Mike T.

Yelp
The girls were nice and helpful. The gay guy was rude and they are definitely NOT dog friendly.
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Meagan W.

Yelp
I make it a point to check out and support "little" wineries. Being in an old school house and the school theme was adorable and added to the experience. The staff were professional and the live music was a nice added touch. The view isn't as spectacular as some of the other vineyards in the area, but you can tell effort was put into the outdoor decor. My only critique is the lack of flavor profile with the cider. The flight of cider I had was overall average, some I finished, others I didn't.
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jennie h.

Yelp
One of the best on the Peninsula. Friendly staff. Well priced. Small, not snooty If you like sweets- try detention for a great easy red!
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Amber C.

Yelp
Came here without a reservation and got in just fine. Everyone was very friendly! One of my favorite things was the ambience and how that carries through into the wines. Not only is it a school house with original pieces in tact (I.e. slate chalkboard), but the wine names such as "detention" really put on a pleasant charm. They also shared that their wine called "exchange student" is a wine they source from other wineries and it roatates throughout the year - what an appropriate name. No fantastic view here but a quaint, local feel worth experiencing. They also had a homemade sangria (some type of apple flavor) which was definitely worth adding to my flight. Would totally be back!

Anon ..

Yelp
Absolutely love this place. Staff is nice and wine is amazing. We went to 5 different wineries today and each of the wines I got here was the best by far! Also great scenery
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Stephanie R.

Yelp
Such a fantastic little place that really put in a lot of effort to protect people during this time with many yummy wines in my opinion. They are offering flights during this time and even though being the smallest place we visited didn't have any rules about reservations. Super cute glasses that you can buy (which I totally did) with one version having the peninsula with the bays labeled. While they don't have the wow views it is cute and intimate on their patio! Be prepared to wait in line on the weekends though!
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Ben B.

Yelp
My girlfriend and I visited four wineries on our trip up Old Mission Peninsula: Peninsula Cellars, Chateau Grand Traverse, Brys Estate and Two Lads. Peninsula Cellars was the most laid back. Chateau Grand Traverse had the best variety of wines. Brys Estate was our favorite tasting room and Two Lads had the best view. When we showed up to Peninsula Cellars in December, 2015, we only saw two other couples pop in during our visit. The employees were very friendly and helpful. They weren't pushy. One of the wines was served hot, which I liked. (At Chateau Grand Traverse, they served me a room temperature wine that was supposed to be served hot.) Peninsula Cellars also offers a tasty non-alcoholic root beer. As you work your way up the peninsula, you'll find fancier tasting rooms, but I liked how Peninsula Cellars wasn't pretentious. It kinda felt more like a bar than a winery. We walked away with two bottles: The 2014 Chardonnay and the Hot Rod Cherry Wine. My girlfriend doesn't normally like chardonnay, but we both agreed it was good. I didn't really care for any of the reds here. Indeed, finding a good red in Michigan is hard.
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Chloe W.

Yelp
The service here was great! We came close to the closing time and they were super regretful that they weren't doing flights. We got a glass each and drank outside past close, they can out AFTER close and asked us if we wanted anything else. So sweet! They have a large verity of drink options so they should have something for everyone.
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Tara S.

Yelp
Very cute tasting room right off the main road up the peninsula. It's in an old school house, and they have photos and items from the old school displayed around. The wines all have clever 'school' names to them. It's a cute winery to try. There are so many options to choose from, it was hard to just do 1 tasting of 5 samples ($5). As a note, everything borders on sweet, even their dry options. The staff were all very friendly, and gave recommendations on where to stop next and where to get food on the peninsula. It's nice when people go out of their way to help out. It was our first stop, and when we walked out we felt much more confident on how to tackle the day!

Lauren G.

Yelp
Peninsula Cellars has a range of wine from affordable to a few more expensive options. Glasses range from $8-$10, and bottles range from about $22-$50. Staff goes above and beyond to find something you will like. Tasting room is very endearing.
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Jamie P.

Yelp
We love visiting different wineries and this particular winery has been our favorite for close to 20yrs now. Friendly, informative staff, amazing wines and a fun atmosphere. Highly recommend
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Glenn V.

Yelp
REVIEWING THE WINE TASTING ONLY: To my personal preference Peninsula Cellars was the top of the list of tasting, within the Traverse City wine region. The service was attentive and although the tasting portion of the day was rapidly coming to an end, we were poured a 2007 Manigold Gewürztraminer, which just so happened to be on special. Buy one get one free is quite a deal in this area and with whites from other wineries being shallow to the nose and the palate, the Gewürztraminer was a true treat. The Old School Red and Detention (both $14.99/bottle) were close to the best reds of the day at a great price, so I bagged a few of those bottles. Sweet berry, but far from immature and young, both wines versitile enough to pair with most any dish-just no fresh water fish in my opinion and is splendid with pizza-Seriously! We were served a Kroupa Orchards Apple wine at the very end and I think it summed up the wonderful options at Peninsula Cellars: Inventive, bold, daring and well balanced!

Jeff O.

Yelp
My wife and I were there on Sunday 2/19/2023. As always we stop here when we are in the area. the wines are good and the atmosphere of this place is awesome. we will definitely will be coming back.
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Herbert E.

Yelp
'Ello chaps! The Traverse City area is a hidden gem for wine lovers. Most people think of Napa Valley for the best of the best, but boy are they missing out. There are dozens of wineries in the Traverse City area, each offering their own signature wines, grown in the local vineyards. Peninsula Cellars is a member of WOMP (Wineries of Old Mission Peninsula); a trail of 9 wineries, each with their own character. This is one of the smaller wine tasting locations, their vineyard is elsewhere, but coolest ones as well. They converted an old one-room school house into this tasting room. They charge $5 for a sample of five wines. Sorry, no souvenir glass to be kept here.
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Rachael C.

Yelp
This is my favorite winery to visit! It's a smaller location than some of the surrounding locations. But definitely not one to overlook! My favorite yet is 2016 late harvest Riesling! Every time I go to Traverse City since my first tasting here I HAVE to stop and get a few bottles to bring back home. The staff is very friendly and will help you find a wine to touch your palate the way you want! The patio outside is very nice to sit and relax on and enjoy a tasting, they also have a cute little photo booth area inside to take fun photos with friends/loved ones. I also recently found out they have their website that you can order wine on and have delivered as well as a semi annual subscription to have multiple bottles delivered to your door, (has 3 different levels to chose from) If you love wine and haven't been here yet is is a must! I have yet to find a wine that I dislike from here!

Zebedee M.

Yelp
A small little school where they truly have studied the art of making wine. Wonderful service and some of my favorite wine on the peninsula.
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Andrew P.

Yelp
The schoolhouse provides a unique backdrop to a cozy little tasting room featuring great service and a host of very tasty wines.
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Jodie S.

Yelp
Love that you can pick ANY 4 from the entire menu for your tasting. This immediately makes me want to return. Hosts were informative and friendly. Thanks Peninsula! Can't wait to return! Late harvest Reisling was my first fav.
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Heather J.

Yelp
Michigan holds a rather well-known, breathtaking secret. The Old Mission Peninsula, blushed by the moderating influence of Lake Michigan, separates a deep bay between the ring and middle finger in the "mitten." Vineyards coat the rolling hillsides once you escape the suburbs of Traverse City, a charming town of roughly 20,000 souls. Stepped terraces cut into the stony backbone overflow with trellises and, from spring until autumn, the brilliant jade and forest hues of grape vines. Varietals supported in the OId Mission area favour whites, especially rieslings, the sort of sharp, tart flavours produced by grapes similarly scattered through Washington State, Austria, Germany, and northern France. Those places probably conjure up images of bucolic stone farmhouses and sprawling estates, occasionally framed in snow-capped mountains rearing in the distance. Few people outside the Great Lake State might conjure up the dappled autumnal glory of maple forests in full flame, and yet here, the delights of leaf-peeping catch up to the refinement of a winery tour and aquamarine shorelines that defy belief. I've set the stage. Now Peninsula Cellars, tucked away on the winding state highway linking up Traverse City to the very end of the road, a lighthouse on the northern promontory jutting into Traverse Bay. Might as well call this route M-1NE or the Wine Highway for all the cellars and wineries scattered liberally on either side. Peninsula Cellars cannot be missed, given the tall wooden schoolhouse sits directly on a crest overlooking the road with the hills gently surrendering to cultivation behind it. I became a grown-up Anne of Green Gables off to pick up a bottle of Homework. Peninsula Cellars can also not be missed for the charming effervescence of the staff and the warm, welcoming interior. The tasting area takes up the floor of the schoolhouse in a broad barrel. Belly up, seek your fortunes in one of the many red, white, or roses they have. Keep a special eye out for their seasonal fruit wines, a deviously hard find anywhere in Michigan. The pear, cherry, and apple fruit wines really knock it out of the park, especially if you want a wine and not a syrup. If you want to come to be seen and swan around a glorious cellar that visually belongs in a Bond movie, Peninsula is not for you. However, someone learning about their tastes and out to absorb some cheekiness will definitely feel at home. Staff don't rush you through the process, though my very crunched schedule did not allow for a tasting. Boo work and four hour drives home! Their wines carry labels related to their schoolhouse setting. Homework is obviously a highly popular option, and their rieslings and Gewurtztraminers strike top notes too. Detention will appeal to those who want a strong red table wine and a bit of lush mouthfeel to go with your bad luck repeating lines on the chalkboard. Prices sit around $20, and it says something when you watch four people in a row walk out with a case of Homework or Detention. I sampled a bottle of each instead, given the restrictions on my travels. That said, the experience really warrants taking a little longer. Sip the wines, find your savory heart. My palette may not be the same as yours, but there's quite a bit available here to suit those who prefer dry and crisp or full and acidic, ripe with berries and tannins.
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Caroline M.

Yelp
After 2 seperate wine tours and visiting nearly all the different tasting rooms on Old Mission, Peninsula Cellars remains my favorite. It epitomizes the ultimate boutique tasting room experience! The tasting room is located in a historic wood schoolhouse surrounded by lush vineyards and orchards. The staff are friendly, knowledgeable, and engaging. You get 6 complimentary tastings. No bells and whistles here because they don't need any to impress! My party ended up loving the award winning Peninsula Cellars Gewurztraminer. It was incredibly reasonably priced (I think around $15 for a bottle). I wish I had bought more. We brought this bottle to a byob Vietnamese place in Chicago and it was a hit amongst the group at our table. T.C. never fails to impress!
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Jessica L.

Yelp
Fantastic, tasty wines. Very friendly, helpful staff. I loved the apple wines as well as Homework. The tasting was a fun experience. I was SHOCKED by their prices however. It should be a crime against humanity to charge $18 for a bottle of this wine. They also have little gifts and souvenirs to purchase. A lot of cute items from Primitives by Kathy. If you're new to wine drinking or prefer sweet wines, this is a great place to start!
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Maggie C.

Yelp
Hot Mulled Apple Cider Wine is a great warm up here! Big fan of the cherry cider served in a mason jar also. The tap handles are "schooly" with rulers and pencils instead of traditional handles, take a look. And don't miss the opportunity to take funny pictures with the signs they have by the board. This is a smaller space so if you have a big group either call ahead so they can make sure they are spreading out big groups or come on a low winery traffic day. Super cute and historic for the Old Mission Penninusla! This is one of my must stops on the peninsula now with out of towners :)
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Nomi W.

Yelp
I am going to attempt to review each of the nearly 40 wineries in the Grand Traverse area. In an effort to remain as objective as possible, I will be reviewing the wineries based on how well they live up to their vision of winemaking. Peninsula Cellers is a great example of why I am using the ranking system I devised. Personally, I am not a fan of this winery. They do not make the kind of wines I like, and frankly I find them gimmicky and overpriced. However, that is exactly what they are going for. They want people to come into the schoolhouse, giggle at the funny named wines, and feel welcomed by the totally unpretentious nature of their tasting room. They also know that these characteristics appeal to those that like the sweet stuff, so they produce some of the sweetest wines around, especially on the red side, to the point that it should be criminal. But again, if that is what they are trying to do, it doesn't make them a bad winery.... it just makes them a bad winery for me. I do want to note though, two problems I have with this winery. First off, it is possible to be unpretentious and welcoming without being silly. There are plenty of tasting rooms up here that don't take a snotty attitude towards the customers, but still make world class wine. Likewise it is also possible to make sweet wines that don't focus on the sugar, especially with the grapes we have available to us up here. Of course, if their goal was to just make some boons farm nonsense that would be fine and dandy but that leads us to the second problem. If they want to focus on the sweet stuff, and not care about the quality, they need to expand because right now these are easily the most overpriced wines up here. $25 a bottle for late harvest Riesling is insane, regardless of the quality. You can get FAR superior Rieslings for $16 or less. Similarly their white blends should be at most $12, but they are $16-18. Their reds are better priced, but not for the quality. This pricing insanity led me to knock 2 stars off the ranking. I am sure a lot of it has to do with the fact that they are on Center Road and get a lot of traffic; but they really need to start sourcing stuff if they are going to run out, because the crowd they are clearly trying to appeal to isn't going to care that much if 50% or more of the product is from out of town. Peninsula Cellers will appeal to you if you want sugar, and don't care to learn anything about wine. But even if you do fall into that category, there are better places out there.
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Ken J.

Yelp
The wine selection there is fantastic. Detention, Homework, Late Harvest Riesling... it is all phenomenal. And if you want a real treat, try out the Hot Rod Cherry! Set away in a little school house that was converted over into a wine tasting room, its just a unique experience from the beginning to end. I cannot say enough about this place. A lot of people might give it crap, but it is a very special place to me. I asked my wife to marry me in their vineyards... so it will away hold a special place in my heart. :)
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Sequoia W.

Yelp
amazing stop! if you're in the area, you should absolutely come here. the employees were very kind and knowledgeable about the wines they serve. the prices were amazing and we even bought a bottle to take home!
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Andrew C.

Yelp
Beautiful landscape and amazing service. Try the old school red! Or if you're a sweet wine drinker, the white cherry is that weird and delicious wine you're looking for!
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Jessica S.

Yelp
Super cute old school house setting. The staff was friendly. They have a lot of sweet options, which I really like. This is a good stop for a tasting.
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Rachel O.

Yelp
We ordered a flight and sat outside on the patio. The service was very friendly and professional. Cat and Seth were awesome! The one room school house is unique and worth the stop. Ask about the history if you want some back story. There's options to sit on the patio or in the vineyard. We will definitely be back in the fall to see the leaves change color!

Gigi S.

Yelp
Delicious root beer and great sweet reds! Will be back next year! Try "Homework" if you're into sweet reds!!