James V
Google
Maybe you will consider contacting the MTO and ask them to install one of those blue business signs along Highway 11 (north and south) that showcase the businesses available at the next exit? You can promote that you're a convenience store AND you're also an LCBO location! Highway 11 gets more and more tourists every year and they would definitely want to know that your store exists! Just google contact MTO and you will find their online contact form and their other contact information there. There are a number of other Emsdale places that would also greatly benefit from this level of highway communication as well, i.e. Gilroy's Tires, UHaul, Bizzy B'zz Bookbin, the Library, the Community Centre, etc.