Picnic Fayre

Such a great variety. Bought a large Pork Pie & it was fresh & delicious. Certainly a good place to get provisions that will make your picnic or menu enviable. Especially when pairedwith some excellent smoked fish from the neighbouring Cley Smokehouse. Enjoy!

Fabulous little shop selling all sorts of produce; home made pies and cakes, fresh fruit and veg, wine and dry goods. Great.

Revisited last week after 11 years since our last Norfolk holiday. I believe it's changed hands since - it's still bloody brilliant! Everything was so so good. Even the cucumber tasted like cucumber used to... I wish we lived nearer. Great sausages. Lovely cheese. Fab cakes. Lush strawberries. The staff are patient and helpful and warm. What more can I say... it's AMAZING. Thank you!!

Love popping here every time we go for a walk to Clay. Really nice and helpful ladies attending and a beautiful shop with gorgeous selección of cheese,pies and home made cakes.

We had a short break in Cley-next-the-Sea and the amazing Picnic Fayre Deli meant that we had wonderfully fresh, local food every day. Incredible selection and always a friendly face.

Lovely Deli that has been here for a good number of years. Quite expensive but food offer is good quality. The cakes were delicious. No seating provided but the Windmill is the same owner so you can, apparently walk along and sit there.

Can't beat a lovely lil farm shop, had the most amazing Scotch egg and cake for snack on the beach. Friend who lived here also got lots of lovely fruit and veg was so nice.

Stunning deli. Got some hot sauce and lime pickle. The selection of giant scotch eggs, pies and pasties was impressive. They have another room out the back with posh alcohol as well.

Lovely deli and off licence- superb cakes and pies, and decent coffee. Somewhat incongruous for such a small place, perhaps, and not exactly a substitute for, say , a Spar ( you can't buy a newspaper and a Twix here), but then, the pork pies are world class . I also recommend the sweet chilli cashews.

Picnic Fayre is a large deli in the small coastal village of Cley next the Sea. It is situated on the crossroads, not far from the art gallery and windmill, and takes its customer base from a lot of the North Norfolk coastal holiday cottages. The deli has a fine selection of cheese, particularly English cheeses including Lincolnshire Poacher, Cornish Yarg, Wensleydale, Stilton and Y Fenni. Antipasti include olives, sardines, pesto, seafood salad and sundried tomatoes and peppers. Cley Forge is the shop's own range of pickles, chutneys, mustards, sauces and jams. Breads include ciabatta and foccaccia, along with the shop's speciality: lavender foccaccia - tastes better than it sounds. Outside the shop, you will find baskets of local fruit and vegetables, and you can also pick up ice cream in the summer. The shop can get a bit crowded, but the staff are friendly, and there are certainly plenty of options for picnics on the beach. I'd recommend picking up some crab sandwiches from one of the many seafood shacks and adding the olives and other bits from the deli.

Picnic Fayre is rather typical of the mixed blessings of the new North Norfolk. Housed in a lovely old forge, it has a great little selection of continental and high quality British foods, but tends to be over-priced and rammed full of grammar-school-accented families on their way to their second homes. Perhaps if the produce had slightly lower margins there would be more local people in here, instead of them all being in the Spar at Blakeney. We once bought a few bits and pieces for lunch: sandwich ingredients, some cakes and crisps and houmous, and it came to about £24. Still, the pies and cakes are very tasty.