Pink Palace - Rosé Wine Museum

Museum · Vila Nova de Gaia

Pink Palace - Rosé Wine Museum

Museum · Vila Nova de Gaia

1

Rua do Choupelo 39, 4400-088 Vila Nova de Gaia, Portugal

Photos

Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null
Pink Palace - Rosé Wine Museum by null

Highlights

Interactive museum exploring rosé history with tastings and photo ops  

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Rua do Choupelo 39, 4400-088 Vila Nova de Gaia, Portugal Get directions

wow.pt
@pinkpalace.wow

Information

Static Map

Rua do Choupelo 39, 4400-088 Vila Nova de Gaia, Portugal Get directions

+351 22 012 1200
wow.pt
@pinkpalace.wow

Features

restroom
crowd family friendly
crowd lgbtq friendly
crowd trans safespace
parking paid garage
wheelchair accessible entrance
wheelchair accessible restroom

Last updated

Oct 26, 2025

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Porto, Portugal, Named Leading Seaside Metropolitan Destination at 2024 World Travel Awards

"Some highlights include Pink Palace, which focuses on the history and production of rosé." - Lindsay Cohn Lindsay Cohn Lindsay Cohn is a writer, editor, and avid traveler who has visited 45 countries across six continents — and counting. She contributes to Travel + Leisure, Hotels Above Par, InsideHook, Well+Good, T

https://www.travelandleisure.com/porto-portugal-best-seaside-metropolitan-destination-world-travel-awards-2024-8748286
View Postcard for Pink Palace - Museu do Rosé

Nathan Wiersma

Google
The Pink Experience was much more fun than expected. Besides the wine (rose) tasting and the story about Rose wines there was much plenty to do for kids (we were with 3 kids: 3,5 and 14 YO) The staff is very friendly, nice wine shop, it is very clean and well setup. A great experience for 1 upto 1,5 hour.

Ryan B

Google
Cute place but don't be confused - this is for grown women mostly, not kids. Although my daughter had a lot of fun it's mostly a very cool curated experience where you learn about Rosé. Even as a wine buff I learned a lot! Very cute experience. Don't be like us and follow Google maps though! No need to walk up and down the mountain. Just go into the big glass doors that say WOW across from the parking garage entrance and then up the elevator. Otherwise you are in for a difficult 20 min hike.

David Møller

Google
Super fun experience. This is the most silly and still most interactive museum in WOW. You are allowed to do most anything, and get "payed" in 5 tasting of different rose. It is awesome.

Moya Vallely

Google
We had so much fun in the pink palace! It is entirely dedicated to rosé wine, something I didn't know much about before. It has information about the wine and lots of fun photo opportunities. There was a ball pit, a seesaw, a saloon room, an old Cadillac and lots of other cool photo spots. The only issue was Google maps trying to send up way up hill to get here, you can go through a building beside the main WOW square, no hills required. You get 5 rosé samples as part of the experience too, all delicious.

David Johnston

Google
Had a great time at the Pink Palace! The "museum" part is a bit light, but the wine tastings, the fun activities and the friendly staff make it a fun way to spend an hour or so. We were guided on the day by Mafalda Rocha, who explained most of the wines for us and helped us get some good photos.

Arlene McMorran

Google
One of the best experiences I have done. The set up, the information and the tastings were fabulous, topped off by awesome knowledgeable staff. A must in Porto!!

Miranda Petrillo

Google
Note to the uninitiated - this is NOT a museum full of art and antiquities where you can’t touch anything; it’s the exact opposite! It’s basically FUN HOUSE FOR ADULTS and a rose wine tasting at the same time. This doesn’t mean that you won’t come out learning a lot about rose wine – there are placards everywhere explaining how it’s made, which countries produce and it and which countries imbibe it, but what I found most interesting is how it was revered by royalty back in the day (legend has it that Louis XIV noticed the joyful demeanor of the workmen at Versailles and discovered that they were drinking Rosé des Riceys, a pink wine from the Champagne region, so he tried it himself and took a real shine to it, making it famous among the elite of the time) and now it’s still beloved by royalty and wanna-be royalty (Meghan Markle, the Duchess of Sussex has recently launched a brand) and American celebrities go absolutely ga-ga over the pink stuff and many are affiliated with certain brands like John Legend, Cameron Diaz, Jon Bon Jovi, Drew Barrymore, and Post Malone (Brad Pitt and Angeline Jolie are still battling over who will get the shares in their rose winery, Miraval). Rosé has become so popular in posh places like the Hamptons that people are worried it’s going to run out every summer! (Quelle Horreur!) Here’s how the Pink Palace Experience works.. You get a bracelet at the entrance with 5 little buttons inserted. Scattered throughout the rooms that are set up cleverly and creatively like Broadway stage sets, you'll find wine tasting stations. You trade one of the buttons on your bracelet for a glass of Rosé wine served by a charming young lady who will explain to you about how the wine was made, tell you where it was produced, and answer your questions about it. (4 of the wines I tasted were from Portugal, 1 was from France). I won’t want to be a spoiler and overshare what all of the rooms looked like and all the cool things you could do in them, but you will be able to tell from my photos that the purpose of it all was to have fun – pure, unabashed unapologetic fun, that will make you feel like a little kid again! OK, fine, maybe the World of Wine IS a tourist trap (at the end, you end up in a gift shop) but let me tell you, IT WORKED! When I came out the other end, I felt only a little bit poorer but many years younger! And I met a super cool couple from Colombia that recently relocated to Porto and we took pics of each other going through the crazy rooms and exchanged WhatsApp info so now I have a Porto connection all because of the Pink Palace. Uh-huh, that's right. So don't second guess yourself or take yourself too seriously. JUST DO IT!! 😊

Dave B

Google
Good couple of hours fun , wandering round taking photos learning about wine..felt a bit rushed at times regarding the tasting but just take your time and enjoy.