Pizzeria Frida

Just a few corners from Via Maqueda, you get to this place of goodness. Their selection of pizzas seems unique - several sections ranging from regular hits, through pizza napoletana up to their own creations square-shaped with crust rim filled with ricotta & pesto. I will gladly return given the opportunity!

Service was fairly speedy, staff friendly enough. Norma Pizza was disappointing, lacked flavour, seasoning, was so bland. The thin base was well cooked. Everything lacked taste. I barely ate any. Wine by the glass, no choice, just house, i drank it.

We ended up staying above this place for 7 nights. We got takeaway twice. Pizzas are amazing, the combinations are imaginative and there are different ‘types’ sure to satisfy the think and thin pizza lovers. Sad we never got time to eat in but still An amazing experience.

This pizzeria offers a great variety of delicious pizza combinations at affordable prices. The flavors are excellent, and there’s something for everyone. Highly recommend reserving a table, as it gets busy!

I had true top quality Italian pizza to remember, amazing fresh pizza with top quality ingredients you can feel the true taste of pizza the way it should be.

The gluten free pizza was very tasty which I would give 4/4 stars. The shame was the arugula in the salad I ordered looked it had been frozen and was wilted and soggy. The two “main” women servers where short and looked like the didn’t want to be there at all. To countless tables as soon as someone had a rest in between eating she would come in and ask if they wanted to take it away. I would understand more if there was a huge line but there wasn’t. The REST of the staff, a young woman, a young man and other man who was delivering the pizzas were lovely and deserve to be recognized.

We had a reservation and were first to arrive, despite this we were given the menu last after a couple of guests arriving after us. All of them were asked if they wanted water - we were not. Not a big deal but the service seemed like they were punished to work there. After ordering the food arrived timely but all of the pizzas had about twice the amount of cheese we’d like to have on our pizza. Afterwards we were still being less attended to than other guests. The place seems suspicious overall with a parking lot nearby „patrolled by” a constantly smoking guy and doing what we could only describe by „dirty business”. All of that taken into account - halve the cheese and the pizza would be really good!

Even though I haven’t tried all the pizzas in Palermo, I can say that this is the best I have had. The cheese-tomato-dough ratio is just perfect. And the cheese filled crust was the icing on the cake. If you ever visit Palermo, this the place to go for a great pizza. On top of that the place is nice and the service is super attentive and friendly. One of the waiters realised I was a little bit cold and turned down the air conditioner. This gesture showed how caring the service is for the customers. My sister and I enjoyed this restaurant the most out of all during our stay in Palermo. Big thanks to the team.

Delicious pizza capricciosa, instalata siciliana + cipolla calice vino rosso. Good service, nice ambiance, and reasonable prices.

In my opinion, this place is over-hyped. The food was decent but nothing to write home about. My husband and I shared the Sicilia bedda rettangolari gourmet and the crema funghu porcini e marscapone quadri. I was really excited, especially for the stuffed crust! While the concept was good, the execution left much to be desired. Both pizzas seemed to lack complexity in flavor. In particular, there was a lot of crust on the quadri, and I think there was generally not enough tomato sauce. For the Sicilia bedda, there was so much tuna and anchovies on top that it overpowered the other flavors, and having more acid such as lemon or vinaigrette would have balanced it out. Otherwise, it was just creamy and salty. The servers were friendly, and the pizza was fine but definitely nowhere near the best we've had in our time in Europe and (in my opinion) definitely not worth the price. Overall, I would probably rate it at 2.5 but bumped it up to 3 because the pizza was fine but just pretty average compared to the others we've had. I would likely try a different pizza place if I return to Palermo in the future.

Great service and extremely well orchestrated. They gracefully know how to turn tables without the feeling that you are being pushed out. My pinsa with mortadella and pistachio cream was delicious - perfect bit of saltiness with the coolness of the mortadella with delicious cream on a thin crusty base. Would have come back again if we had another day in Palermo.

Not worth the hype--pizza was pretty mediocore. Salad was fresh but nothing special. Our server was definitely not having a good night.

Oh gosh this may have to be my favorite pizza in all of Sicily - the staff is very friendly and the restaurant is busy full of locals - I had the Roman style pizza and it was absolutely delicious - highly recommend it

Excuse me, but my Italian isn't that great.... did you just say STUFFED crust pizza and you're NOT a Dominos?? Yes PLEASE, Count me in!! Be sure to ask the staff the difference between the 3 pizzas (one is thin crust, one is a stuffed crust with all the stuff on the middle of the pie, and the last is stuffed with different items than the toppings) If you can eat a whole pizza by yourself, you're one hella a champ. Frida's does have takeout boxes, so don't feel compelled to finish everything you order... Pro Tip: Frida's takes reservations, so be sure to call ahead of time.

The pizza was very delicious. Never tried pizza and wine before, but I can tell you, it was fabulous. It is Sicily after all!

Hands down the greatest pizza that has ever passed my lips.... and I live in the pizza capital of the world (I think it is?). Get the Gio 2 and the Etna.

Reserve a table! Because this favourite pizza restaurant gets full easily and quickly. We turned up at around around 7.50pm (without reservation) and were just lucky that we got a table. A couple of minutes later a long queue started to build up in front of this place and people waited up to an hour. The menu is simple: you order pizza here which comes in big portions and tastes very good indeed. So yes, it is worth waiting. The prices vary from 5 to 12 Euros and the bottle of wine (red) 18 Euros. Apart from the very good food and pleasant ambience I must say that the service did disappoint just a bit. Some of the waiting staff was super friendly and and the other half seemed unhappy and towards the end very slow. Other than that: absolutely worth a visit.

Delicious pizza. We ordered a crust stuffed pizza with ricotta and speck. We loved every bite. The place was packed ! We came at 830p and were seated at 930p, so if possible try to make reservations ! Must try!

THE BEST PIZZA YOU WILL EVER EVER EAT!! We were 4 people and each ordered a pizza and an extra to share. We finished everytjing. It's always packed and you'll enjoy anything you order. It's worth the trip to Sicily just for their pizza!

As someone native to New York City area and having grown up around amazing pizza I sincerely have to say this pizza was fantastic, Stuffed crust and all. The atmosphere was welcoming to all even a stray cat that the staff had trouble getting rid of! I would absolutely recommend making a reservation as we did through our hotel concierge. After about 2000 the crowd grew quickly and some waited for the entire duration of our meal.

Truly astounding pizza. Seek this place out. The owner initially seems gruf but he is completely the opposite - warm, welcoming and extremely friendly. This translates to his staff who follow suit. They open at 7:30PM and fill up very fast. If you are American don't be surprised by the number of Americans here. Everyone is competing for a place to sit. At 20:00 it is full and there is a line to get a table. Why? The pizza is amazing, I had the Quattro Fomaggi which was out of this world good. A Sicilian couple sitting next to me insisted I try their Margarhetta pizza and the tomato sauce was extremely fresh and tasty. I think I will come to Palermo again with my family just for this place.

Pizzas are very filling for a very reasonable price. Overall, I'm sure there are many good pizzas on the menu. However, my low rating is due to my specific pizza, the Fuoco e Fiamme. For a pizza called "the fire and flame," there was a distinct lack of fire. And flame. There were sweet peppers on the pizza and the meats used were not particularly spicy. For those looking for a spicy pizza, consider going a different route.

Don't bother. It has become too popular for its own good. The wait for a table is more than one hour (even though the hostess will tell you 30-45 minutes). The staff is too rushed to express any kindness, welcome, or concern. The kitchen is just churning out pies without any unique touches. It is far from special and no longer deserves the status it has been given online. Pizza Trifo was supposed to be simple tomato sauce, buffalo mozzarella and fresh mushrooms. Instead, it was simply terrible. Cherry tomatoes instead of sauce and so much grated mozzarella added that you could not appreciate the tenderness of the (limited) fresh cheese. I am sorry to give it only two stars, but it really deserves no more. A victim of its own popularity.

We came in around 7 or 8pm and it was busy, but we got a seat immediately. There was fast service and our server, Gio, was extremely helpful and welcoming, giving us great recommendations (he also spoke perfect English). We had the four cheese pizza (pretty good, but nothing too out of this world), the prosciutto/arugula/parmesan pizza (very delicious, the best seller too), and a custom mushroom, zucchini, and eggplant pizza (hearty, but lacking a little flavor). All in all it was a great meal and in a good location!

I could write pages about this restaurant. What appears to be the owner of the place is very friendly with customers. He truly cares about the well-being and satisfaction of his clientele. Its menu is diverse and offers great quality pizza at a bargain price (mostly 6 to 12 euros). The wine is also good at a reasonable price (12 to 20 euros). We had two pizzas and a bottle of wine for a dinner for two and it only costed us 39 euros, that includes the cover of 1.50 euros. You must reserve beforehand as it is a very popular place. Opening hours are 1930 to 2400. Enjoy !

Won't write too much as it's written a lot on trip advisor. One thing, if you like pizzas, you must come here and molest your taste. Pizzas are big and you'll eat them like most delicious desert. Make a reservation by phone, or you'll get this on a busy weekend (see photo).

The pizza was excellent and there are many choices. The service was somewhat apathetic, but I still recommend this restaurant for food and atmosphere.

Absolutely delicious. I am not a big Pizza guy but I loved this place. I am originally from Palermo but reside in LA. It was a long time that I did not have a pizza this good..

Amazing Pizza! I would recommend the quadri that comes with the stuffed crust. Definitely will be going back!

Overrated. - Überbewertet! Attracted by all those positive ratings, we decided to enjoy the pizza at Frida. Because we arrived pretty early (7pm), the kitchen was not yet open but we were offered a table outside on the terrace - however without being offered any drinks. After 30 minutes (as announced) the place became more crowded (mainly with tourists). The menu offers a broad variety of different pizzas. The service personnel was doing their job quite 'mechanical', uninspired and not really friendly and far from being warm-hearted. The pizza was very average and nothing to be enthusiastic about (lack of salt, tomatoe sauce unusually sweet) but crispy. The Sicilian salad (as usual without dressing) was not very aromatic either, but very standard. Overall: disappointing. Insgesamt sehr durchschnittlich, was das Essen betrifft, trotz großer Auswahl. Service uninspiriert und eher mechanisch, nicht bei der Sache. Leider enttäuschend.

We are at this restaurant on our first night in Palermo and it checked our boxes. Nothing overly special but decent food with a decent price in a neat location. It is tucked in a quite piazza in a very old and fascinating part of town, sit outside and enjoy the atmosphere of it all. The pizza was great as were the large glasses of wine. We ordered a salad that we were pretty disappointed in (like a bag of salad on a plate with no dressing). The service was decent. All in all a fine experience. Word to the wise, this place got full fast so come when they open if you don't want to wait. They also do take-away.

Snagged a table outside by arriving at opening time. Outside seating is adjacent to a parking lot but they surround the seating area with greenery to make it look nice. Only issue is the smokers dining outside, so if that bothers you, it would be a good idea to make reservations for an indoor table. The place got busy in no time for dinner. I see why reservations are recommended. Service was attentive. Started out with the potato chips (French fries) which were tasty. Had a vulcanotti etna pizza and rustic calzone. The calzone did not have ricotta cheese as we are accustomed to, but it was very tasty and clean. The pizza was - similarly - simply good. I can't say it was the best pizza we had in Sicily but the place makes good, clean food.

Although Sicily was our last stop in our Italian summer vacay, we were not tired of eating pizza! My boyfriend came across Frida online and we took the 14 min walk from our hotel there. We got there late, at abut 11:15pm on a friday night. They close at midnight. There were still people there at this time, maybe only 3 tables available outside. I think due to the late time we did not have to wait long like many other reviewers mentioned. We got our pizzas in about 10 mins! I got la Romana (ham &* mozzarella) and my boyfriend got "Firey" (spicy salami and mozzarella) -- he said this may be the best pizza he has ever had! Mozzarella was perfection and they both tasted like heaven with perfect crusts. We paid 11€ for both pizzas which to me was a steal taken the quality of both. Their most famous of their pizzas are the ones with stuffed crusts but we decided to pass on those. I highly recommend, the menu is huge and has alot of variety for every taste!

Been in Palermo for 5 days , theeee best pizza ! Been twice and so good highly recommend , and I have travelled thru Italy extensively and this place is the best!

Best pizza in Palermo! For me, they were even better than pizzas I have eaten in Naples.