Playland-Not-at-the-Beach

Amusement center · Richmond

Playland-Not-at-the-Beach

Amusement center · Richmond

1

10979 San Pablo Ave, El Cerrito, CA 94530

Photos

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Playland-Not-at-the-Beach by http://en.wikipedia.org/wiki/File:BigDippe... (Public Domain)
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by Annetta Black
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null
Playland-Not-at-the-Beach by null

Highlights

9,000-sq.-ft. spot with pinball machines, arcade games, carnival games, live magic shows & more.  

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10979 San Pablo Ave, El Cerrito, CA 94530 Get directions

playland-not-at-the-beach.org

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10979 San Pablo Ave, El Cerrito, CA 94530 Get directions

+1 510 592 3002
playland-not-at-the-beach.org
playlandnotatthebeach

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Last updated

Jul 11, 2025

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@atlasobscura

"Housed in a former grocery store, a modest exterior hides and extraordinary collection of games, oddities and miniatures, many of which came from or celebrate the history of San Francisco’s great and much missed amusement park, Playland at the Beach. The museum-meets-arcade opened in 2008 under the guidance and vision of the late Richard Tuck, whose personal stock pile of historic games and artifacts makes up the core of the current collection. Along with rooms full of sideshow-related oddities, classing pinball and arcade games, one entire room is dedicated to the Marcks Family Miniature Circus, a series of detailed dioramas hand carved by Isaac and Donald Marcks over the course of half a century. It represents the Sells Floto Circus, an early 20th-century traveling circus and sideshow. Artifacts from the original Playland include one of the three giant Laffin Sal automatons, vehicles from the Playland Dark Mystery ride, a wooden skeeball game, and a large chunk of the original clown head signage from the front of Playland’s main building. Other objects include original tickets, photographs, and signage. A detailed diorama on display shows how to original park once looked. Also on display are artifacts and photos from Sutro Baths, once a magnificent glass topped public bathhouse in San Francisco, no left in not un-picturesque ruin. Update: Playland-Not-At-The-Beach closed in 2018." - ATLAS_OBSCURA

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Mike Warren

Google
A fun mix of pinball machines, older arcade games, and a small midway where you can win tickets for prizes. Comprised of a few small rooms there's something for kids and adults here. 30 pinball machines from vintage to new. Flat rate gets unlimited games. They were having a kid's magic show when I was there, and there's an "after dark" night for adults only every month!

Bridgettes Product Reviews

Google
A fun place for kids and family. A magic show, and all the pinball you can play for one price. A couple of small museums as well.

Demi Folks

Google
We love this place! We miss Richard, and love Frank and his wonderful crew. Had a wonderful, but bittersweet visit today. We are so very sad that this place only had one week left to be open. If you haven't been.....go see it. You too will fall in love!

P

Google
So much fun! A big collection of wonderful memorabilia from bygone days. A Museum of fascinating dioramas, pinball arcades, amusement, magicians and games to entertain both young and old. Bring in your own lunch, and spend the day happily having fun -- as people enjoy this beautiful "peek back in time" to a quieter and more gentle time. By the way, if you remember "Laughing Sal" -- she's HERE! (And a very sad update - the news reports are that PNATB is soon losing it's home - due to the building being sold! Hurry up and go, before you no longer CAN!)

Courtney Laschkewitsch

Google
The most amazing place on Earth. Period. Will deeply be missed by thousands.

Hollie Ivory

Google
This place is quite unique! I appreciate its historical elements as well. If you're looking for a different experience, I highly recommend Playland-Not-at-the-Beach. My children really enjoyed the magic show. Frank is a real delight and his Eartha Kitt memorabilia is amazing! I personally loved all the miniatures on display and there is an adequate assortment of pinball machines and a few other historic games as well; most of which are free play. We will certainly visit again!

Megan Soltesz

Google
What a gem! So incredibly sad to see it go. If you ever were thinking of going, now is the time.

Lisa Moon

Google
I was nervous because another review said there was displays and pictures featuring minstrels shows etc. I didn't see anything like that thank goodness. It was very interesting but I felt unsettled there. Strange energy. I also felt like staff followed us and kept an eye on us even though everything is on camera. They were friendly and helpful, just too much presence.