Howie K.
Yelp
Pop Fizz embodies every lick of what a successful local biz should embody in Albuquerque. A few years ago, the place set up shop on Bridge avenue in what I consider the gateway to the South Valley, near the best taco shop in town (El Paisa). It was a family-run gig: dad was a public school teacher who helped set up shop, and the kids crafted the goods, which were a kind of hybrid of sweet frozen treats inspired by Mexican tradition, with modern American influence. If you're visiting our awesome city from another place, please note that the South Valley keeps it Real: if you don't speak Spanglish, prepare to try. That said, the family that runs Pop Fizz are happy to translate. They're endlessly gregarious.
What these guys have accomplished, man, it's all about perseverance. They've schlepped paletas in a little cart to virtually every major civic event and festival around town, and in the process trained local palates to anticipate a little chile with their icy cold treats. They've worked tireless hours promoting the brand and, in time, word on the street has been solid. A couple months back I took my daughter to the old storefront only to discover that it had moved to the Hispanic Cultural Center. I was really happy for the business, and my daughter was supremely pissed.
Honestly, you can't go wrong with anything coming out of this place. Go conservative with a strawberry or mango popsicle, or get adventurous with something more diverse. The ice cream is good. The candies are legit. The sodas are unique. Many of the flavors you'll taste are locally-sourced. And the move to the Hispanic Cultural Center is so apt, so sensible, such a terrific opportunity for the future of the brand. And yeah, I'm remiss that they aren't located at the gateway anymore, but I couldn't be more happy for their success. I love supporting this local gem, and you will, too.