Precious Heritage Art Gallery Museum

12/16/25. Hoi An's hidden gem of a museum. Precious Heritage Museum was a totally precious find in Hoi An. The museum is a visual testament of renowned French photographer, Réhahn's (full name: Réhahn Croquevielle) passion to document the rich cultural heritage and costumes of all 54 ethnic groups of Vietnam through photos. Admission is free. There is a shop in front where patrons can own smaller copies of Réhahn's magnificent photographs. Unlike many museums, Réhahn has imbued the museum with a very palpable sense of personal journey and experience. Visitors will feel like walking through the photographer’s own journey. The exhibit was magnetic and awe inspiring. A must visit. Nothing like this even from neighboring Da nang!⭐⭐⭐⭐⭐!

The most amazing Art Gallery & Museum of Vietnamese Ethnic People & Culture. A must visit if in Hoi An and not to be missed. Photos by one the the world's best Portrait Photographer's - Réhahn, are available to view and photo prints & books are available to purchase. Easy to spend an hour or more here reading the information & looking at photos and traditional costumes of Indigenous Ethnic groups in Vietnam. I must have spent ages here reading each of the background stories and looking at the related photos. Not to be missed if in Hoi An or Danang and surrounding areas!!

We loved the Precious Heritage Museum. This French man, Rehahn, has done an extraordinary job, with great dedication, to capture in beautiful and clear photos what still remains of 54 or 56 ancient Vietnamese tribes - their way of life, their traditional costumes, and most fascinating, their faces which tell rich stories of lives well lived - especially the old ladies. I'm grateful that we can look at these costumes, watch the videos, and see the photographs, to gain a glimpse into the world of these people. Wonderful. Thank you.

Not to miss place in Hoi An! Excellent exhibition with pictures and dresses of the 54 ethnicities in Vietnam. Really interesting! More about Hoi An in my blog Travelsbeer.

My favorite activity during all of my 10 day stay in Hoi An was by far coming to this gem of a place, which I was so lucky to stumble upon. If you’re at all interested in the various ethnic groups and their villages throughout Vietnam this is a place that will provide rich clarity of their history, evolution and customs in an extraordinary way. Everything is presented through the eyes of a curious French photographer that stumbled upon some of the ethnic groups years ago during his early motorbike travels in Northern VN. He befriended some of the groups early on and ultimately reached out and met every single ethnic group in VN, some who are so remote and removed they rarely see anyone outside their tribe. He took pictures, learned the unique characteristics and customs for each group and in many cases had been gifted clothing that are now on display there. There is an incredible film that plays on loop that runs maybe 45 mins but some people seem to hang out there and continue loop after loop - like me :) because it’s just that interesting. He has books and prints of his photos for sale there. The photos are stunning and iconic. If you’re been fortunate enough to do the Ha Giang Loop, this museum is a must see. It’ll probably help to answer so many questions. And even if you haven’t, it’s so worthwhile, so rich. I believe it’s free to enter ( but please double check before you go!) 1000% recommend!

Precious Heritage Museum is a hidden gem in Hoi An. The stunning portraits, traditional costumes, and stories of Vietnam’s 54 ethnic groups are beautifully presented and very moving. I especially enjoyed watching the video of Réhahn’s journey into remote mountain villages—taking time to build relationships so people felt comfortable before he photographed them. Admission is free, but the experience feels priceless. Unlike many museums, this one feels very personal, almost like walking through the photographer’s own journey across Vietnam. It’s inspiring, humbling, and unforgettable. An inspiring and memorable stop that I’d highly recommend.

So worthwhile! A beautifully curated museum of the textile traditions of the different ethnic groups in Vietnam plus some stunning photographs. The staff were warm and welcoming and there is so much love poured into this place, you can feel it as you walk around. I definety recommend a visit.

Intrusive, impressive - a must see in Hoi An to get a deeper understanding and, above all, appreciation for the diversity and richness that is Vietnam. Excellent documentary. Museum is free.