Primland, Auberge Resorts Collection

Hotel · Patrick County

Primland, Auberge Resorts Collection

Hotel · Patrick County

5

2000 Busted Rock Rd, Meadows of Dan, VA 24120

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Primland, Auberge Resorts Collection by Courtesy Primland
Primland, Auberge Resorts Collection by Courtesy Primland
Primland, Auberge Resorts Collection by Photo courtesy of Primland
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null
Primland, Auberge Resorts Collection by null

Highlights

Primland Resort offers rustic-meets-luxe rooms, a stellar golf course, spa indulgence, stargazing at a private observatory, and endless Blue Ridge adventures.  

Featured in Conde Nast Traveler
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2000 Busted Rock Rd, Meadows of Dan, VA 24120 Get directions

aubergeresorts.com
@primlandauberge

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2000 Busted Rock Rd, Meadows of Dan, VA 24120 Get directions

+1 855 876 6593
aubergeresorts.com
@primlandauberge

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Jul 30, 2025

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@cntraveler

Where and How to See Earth’s ‘Second Moon’ This Fall

"Located in Virginia's Blue Ridge Mountains, Primland has telescopes too small to view the mini moon but offers special stargazing events and a variety of outdoor activities like hunting and fly fishing."

https://www.cntraveler.com/story/how-to-see-earths-second-moon
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@travelleisure

9 Hotels Around the World With Incredible Stargazing

"Primland Resort is a 12,000-acre property with an on-site observatory for nightly shows with a local astronomer." - Travel + Leisure Editors

https://www.travelandleisure.com/trip-ideas/space-astronomy/best-hotels-around-the-world-for-stargazing
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@cntraveler

Primland, Auberge Resorts Collection

"Why did this hotel catch your attention? What's the vibe? This is not what I imagined Appalachia to look like. I flew into Greensboro, N.C., which, at 70 miles away from the resort, is technically a hair closer than the second closest airport—in Roanoke, Va.—and traveled through the most beautiful rolling green hills, horse country, and farmland to reach it. It was late summer, on the cusp of fall, and the approach to the 12,000-acre resort, a winding private road flanked by wild rhododendron bushes and trees just starting to turn golden, is stunning. There is no doubt that this setting in southern Virginia's Blue Ridge Mountains is sporting territory—this was clear, even to a city slicker like me. What's the backstory? The land was acquired over several decade by the late French oil baron and billionaire Didier Primat. His heirs now own Primland as well as Domaine des Etangs, a restored 11th-century château turned 29-room luxe hotel in the Charente-Limousin region of France. While Primland's location in rural Virginia is worlds away, the resort does have a surprising European ethos. Tell us all about the accommodations. Any tips on what to book? There are a few different options including cottages, rooms in the lodge, and freestanding treehouses. I stayed in a suite in one of the cottages (each has two suites and two guest rooms that can be occupied separately or taken over to sleep larger parties). My suite has a modern lodge vibe—lots of windows and natural light and neutral colors, but also a huge stone fireplace. I would definitely opt for one of the treehouses next time; they're beautifully constructed out of cedar and built amid the strong limbs of mature trees. You feel like you're in a bird's nest and the views from the private deck of the Blue Ridge Mountains are insane. Drinking and dining—what are we looking at? The food at the main restaurant Elements is excellent and it's lovely to have a long, coursed dinner in the elegant dining room (guests do dress for dinner). The approach is refined and the attention to detail is high, but expect local ingredients and regional flair: roasted duck with bok choy and heirloom grits. There's also the Stables Saloon, which serves things like fried chicken, smoked brisket, and mac 'n cheese, and spotlights live bluegrass. The 19th Pub is more a beer and burger spot to hit after a round of golf. And the service? The service was great—relaxed, familial, warm, and not at all stuffy. I interacted with several young adults who grew up in the area and were familiar with the resort, and all of the activities available in this part of the country. What type of travelers will you find here? The resort is heavy on outdoor activities. You come here to do things like track and hunt wild game (deer, turkey, pheasant, quail), fly fish, shoot clays, throw tomahawks, horseback ride, ride RTVs ...and the guests are the people who like to do these things in a refined setting (more fox hunt or country club crowd than Schitt's Creek extras). This isn't a place to lounge around, although the spa is quite nice. People are active and the attire—a mix of micro-fleece and Polo shirts and khakis—reflects this. They're talking about golf, which colleges their kids are attending, what hike they want to take tomorrow. What about the neighborhood? Does the hotel fit in, make itself part of the scene? It is beyond rural. No other building or development for miles and located in the wonderfully named town that feels straight out of The Lord of the Rings: Meadows of Dan. Is there anything you'd change? Virginia is hot and steamy in the summer; a pool would be a nice addition. Any other hotel features worth noting? The hiking is spectacular and the property is stunning. This is Nature (with a capital N)—I met a black bear on my hike. Bottom line: Worth it? Why? Yes. It's a rarified window into a part of the country that doesn't get a lot of press." - Rebecca Misner

https://www.cntraveler.com/hotels/united-states/meadows-of-dan/primland-resort-blue-ridge-mountains
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@afar

"Primland Resort “Heavenly” might be a common descriptor for a resort with Frette linens, American Indian–inspired spa treatments, and round-the-clock room service, but the experience at Primland is quite literally heavenly. The showpiece of this remarkable eco-resort is an on-site observatory, a giant silver, silo-like structure attached to the main lodge, with a powerful telescope whose images can be seen via closed-circuit TV in the guest rooms or on nightly guided star walks. The property’s altitude, at nearly 3,000 feet, makes it ideal for stargazing, especially if you are in one of the two-floor Pinnacle Suites overlooking the Dan River Gorge, or in an even more secluded tree house suite with views of the mountain valley from the balcony. Encompassing 12,000 acres, the property is so large that different driving directions are provided whether you are arriving for clay shooting, hiking, dinner, or an overnight stay. Meals at Elements restaurant showcases organic Blue Ridge ingredients with a French flair, served on fine china, while moonshine cocktails and a club sandwich with sugar-coated “pig candy” are on the menu at the 19th Pub. Primland is especially a dream destination for golfers and hunters in their respective seasons, but an extensive list of outdoor sports, family activities, and a large media library will please every guest no matter the weather."

The Best Hotels in Virginia
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@cntraveler

The Best Hotel or Resort in Every State

"It’s probably been a while since most city slickers have seen the stars (or the sun, for that matter), but Primland Resort is on the job. At this eco-conscious getaway, the altitude and sparsely populated mountain setting presents a cure-all for this ailment, in the form of stargazing. You can wish on whichever one you want—when you view the night sky from the resort’s Observatory Dome, expect to see millions. But it’s not just a place to study the heavenly bodies: it has a heavenly spa, too, where guests can luxuriate in the mosaic-tiled pool, then head to a meditation class or a soothing massage for that stubborn ache or pain. Though the resort has an assortment of rustic-refined suites, cottages, and houses, we suggest booking the Pinnacles Suite, a two-story abode with floor-to-ceiling windows, 400-thread count Frette sheets, and most importantly, a killer view of aforementioned galaxies." - CNT Editors

https://www.cntraveler.com/gallery/best-hotel-or-resort-in-every-state
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StephanieL926

Google
We stayed in the Pinnacle Cottage Suites and the view was truly fantastic. We really enjoyed our room and the peaceful ambience. We also had a terrific time on the RTV excursion. Due to it being summer we didn't have success with the astronomy nighttime experience, but we've never met anyone else who has either, so we were prepared for that outcome. The food was (sadly) a let down. I hate to even say that, but I had high hopes and I would say 50% of the time it was good and 50% it wasn't or it was just average....which for a place that is this "special" you'd expect the food to be as well. I am glad I had read reviews about how spread apart the cottages and treehouses are from the lodge, so we were prepared to drive or use the shuttle. We chose to drive and it does take a while to move around the property. We did enjoy a beautiful hike one morning and often felt like we had the place to ourselves despite it being a busy weekend. We did see lots of families with small children so it wasn't exactly a romantic vibe, it could be because of Father's Day, but if you're looking for a great family spot this could be a great option. All in all I'd give it a 7 out of 10. We enjoyed meeting many of the friendly staff members who worked hard to ensure we had a good time. Still, the overall experience fell short compared to other similar properties we've stayed at. It could be that if we had golfed (the course is stunning!) or spent more time trying the other outdoor adventures that are offered, we'd have felt differently, but you'll have to be the judge of that yourself.

moniqueg74

Google
Beautiful property. People were warm and wonderful. This resort is in the middle of nowhere so plan on staying on property and enjoying the wonderful amenities and adventures that are offered. ||||This resort was not crowded and that made it even a better experience. We met and visited with other guests. Staff is very friendly and accommodating. Golf was not crowded. Never had to wait at the tee box - but warning - you will want to bring a lot of golf balls. If your bag almost hurts you when you lift it - you have brought the correct amount of balls.

Jane Wood

Google
This property is ideal for a secluded getaway that will leave you feeling relaxed and renewed. The ambiance is warm, woodsy and inviting, and also a bit eclectic. Our room in the lodge was spacious and well appointed. All the staff were friendly and courteous. We enjoyed hiking (saw a mama bear and cubs), horseback riding, and a guided tour of the night sky in the awe-inspiring observatory. I don't golf, but the course looked beautiful. I thought all the food was quite good, which is important considering we were eating all our meals there. I really enjoyed this property and the spectacular Blue Ridge Mountains. I hope to visit again.

Carly Ezzell

Google
Amazing place! Took my mother and grandmother and we had a wonderful time! You can stay as busy as you’d like with activities or just hang out and enjoy the gorgeous views. If you’re bringing your dog, there are so many great areas to walk them and it is super pet friendly. All of our food was great as well. We definitely plan to return!

AJordan60

Google
This is the best resort experience we have had in years. The facilities are fantastic and first class all the way. The resort has a great service team that is ready and able to make your stay memorable. The golf course is a bucket list worthy challenge with spectacular views and in pristine condition. One of the best business / leisure stays I have had in many years.

A7214ODtamaraa

Google
Fantastic stay at one of the most beautiful resorts we've been to. The location is just stunning, the architecture of the resort awe inspiring. There are so many unique and fun activities to choose from that really allow you to explore the region, as well as relaxing options at the spa. There is truly something for everyone. We highly recommend this resort!

Nicole Albarano

Google
This resort was beautiful and that staff were amazing! But, it is already a pretty expensive resort and they charge you for every little thing. For example, one evening they had mood shine tastings in the lobby; I thought they were complimentary but it was $18 for a small glass. To rent a kayak it was $300; I am pretty sure I can buy a kayak for that much. The kids club is $150 per kid per day. It just feels like after already paying a lot to stay there, every little thing is also expensive on top of it.

Steve Schardein

Google
I had been eyeballing Primland for a few years before we actually made the trip. I'm naturally drawn to mountain environments and my wife and I are seasoned travelers. We've previously been to plenty of comparable getaways, such as many Ritz-Carlton properties, Biltmore, The Umstead, various Relais & Chateau properties, and others. Primland ranks near the top of this list. The Pinnacle King room we stayed in was large and had a bathroom the size of most entire hotel rooms, it was exquisitely cleaned and featured an absolutely incredible view of the Dan River Gorge/Kibler Valley below. The linens were comfortable and the room was quiet. Even the AC units are quieter Mitsubishi Electrics. There is something infectious about waking up, coffee in hand, walking out onto the private balcony, and hearing absolutely nothing but nature. It is intoxicating in all the right ways, and - honestly - spiritual-adjacent. The Pinnacle cottages are also within walking distance of the Lodge (~7 minutes), which is one primary reason why I chose them over the Tree House options - which are incredible (and indeed high up in the trees) - but which are also notably more secluded (for better or worse), requiring a 4x4 vehicle to reach them, several minutes of a drive out from the lodge. They're also quite a bit smaller in size than the Pinnacle rooms, but that's not surprising given that they're effectively built into the trees. The Lodge, meanwhile, is stunning in its architecture, with massive, sprawling windows overlooking the mountains in the main areas, large fireplaces, and high-quality furniture and fabrics everywhere - extraordinarily upscale. It features a spa (decent, but not huge like some competitors), two restaurants (Leatherflower and the Laurel Bar), a patio with fire pit and plenty of chairs, an indoor pool, a golf shop, a small game room and fitness room, and even an observatory with a state-of-the-art telescope. The resort offers complimentary shuttle service, or there's plenty of parking both at the cabins an underneath the Lodge in the garage area (just two EV charging spots however). There are lots of activities to enjoy here, including: a beautiful golf course, guided hikes (complimentary group + private paid), aerial ropes course, ATV tours, clay shooting, archery, horseback riding, fly fishing, birdwatching tours, numerous hiking trails, nightly stargazing at the observatory, and much more. We chose to do a guided hike (the resident naturalist, Tim, is absolutely fantastic by the way), ATV tour (this was harrowing - but invigorating!), and stargazing. Apart from this, we used the fitness room (it has a Tonal system!), spa facilities, and pool. Although I hadn't focused on food much when planning this trip, we were both pleasantly surprised by the quality of what was on offer at Primland. Three meals at Leatherflower and the Laurel Bar each did not disappoint. For starters, the server named Cricket waited on us all three visits to Laurel, and she's a top employee. She quickly learned our favorite drinks and dishes and was extremely friendly. Both menus (Leatherflower and Laurel) are modestly-sized, but practically everything we tried from either was above average to excellent. The restaurants incorporate ingredients from the local on-premises gardens/local farmers. We did have a couple of minor hang-ups with respect to 1) our room key deactivating prior to our late checkout (I had to walk all the way back to the Lodge to resolve this - they didn't have any drivers available, so my wife waited in the stairwell until I returned) and 2) an incorrect golf shop charge on our bill - but other than that, this was a smooth experience. Overall? Purely thanks to the setting, it was paradise. It's unforgettable, and photos don't do it justice. The staff were attentive, helpful, and friendly, but the real stars here are the resident experts/waitresses/guides/valets, etc. These people clearly love their jobs and are real gems - and hopefully they are recognized as such! We will be back with friends.
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Elizabeth M.

Yelp
An absolutely outstanding experience if you are looking to get away from it all and enjoy total relaxation! We wanted to find a place we haven't visited before, and my husband came across Primland as he explored on a map. When he looked up the resort and found out that we could stay in a treehouse, we were hooked! They had a special on the website for locals, and it was a great bonus deal for lodging and breakfast. A day or so after booking, we received a call to ask if we had any questions or needed assistance with booking additional activities and services. Since we planned to stay in the treehouse for the majority of the time there, we made sure to get some details about the complimentary 4x4 drivers from the lodge to the treehouse, as my car wouldn't make the rough road. We also got more information about food availability for dinner, including the possibility of delivery from the restaurant at the lodge. When the day arrived, we made the beautiful drive to Primland and pulled up to the property gate. We gave them our name for the reservation, and they let us in. There was a bear crossing warning sign with a very funny googly eye glued in place. We saw a deer as we drove a few miles to get to the lodge. Once we pulled up to the front, we were warmly greeted and let the valets know that we would need the shuttles (beautiful Lexus SUVs) for the treehouse. I headed inside to check in and pick up the key. They included bottled water with the folio and map. Our wonderful shuttle driver showed us points of interest and told us more about Primland during the drive. We were both thrilled when we arrived at the treehouse and explored the absolutely gorgeous property. From the stunning deck overlooking the valley to the cozy bedroom area to the bathroom with windows filled with trees and sunshine, we were thoroughly impressed. The mini fridge cabinet was stocked with drinks and snacks. After we had some time to settle in, a shuttle brought us a lovely welcome note with a complimentary bottle of wine and fresh pound cake. That evening, we called the lodge to ask if we could order from the restaurant with delivery service since we didn't have our own vehicle. It was unreal how quickly the brought the food to the door, and it was all absolutely delicious. A driver later stopped by to ask if we wanted turndown service, but we declined. The sunset was absolutely beautiful, and we enjoyed spending time finishing our wine on the deck. The next morning, a shuttle brought us to the lodge for breakfast. The biscuit was enormous and came with several fresh spreads to try. The smoked salmon was also excellent. After eating, we took a hike behind the lodge on a marked trail as recommended by the staff. (Make sure to spray, as a little tick tried to come home with me!) The views from the overlooks were really lovely. We saw a deer basking in the sun on the golf course. Back at the treehouse, we thoroughly enjoyed the steam shower with the luxurious toiletries. It was a very refreshing way to end our stay there. Checkout went smoothly, and then it was time to get back to the real world. But before we left the property, we saw a young bear walking on a wooden rail like it was a balance beam! It was a great way to end the trip, and we hope to return again someday.
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Stephanie G.

Yelp
We've been coming to Primland nearly once a year since 2016. This year, for spring break we decided to bring our 8yr old. Primland was recently taken over by Auberge and I can say with confidence the consistency has suffered and prices have soared. While on the resort property you're a solid 45 min from any town for dining or grocery options. This means their meals need to be on point. They run the entire resort out of a single kitchen (with exception of the stables salon, which had limited hours when we visited for spring break). We exhausted the 19th pub lunch and dinner options for our family working three visits, and we dined at elements once. No complaints other than the prices are very steep. Room service was very hit or miss. It's essentially the same menu as the 19th pub... so the variety is lacking overall. We ordered breakfast one morning and the pancakes were undercooked and gluey. A real disappointment for us (it's one of our favorites!) Food aside (though again, given your proximity to other options....its a big deal) we loved staying in the fairway suite. We enjoyed the nightly s'mores, hiking trails, pool time and star gazing. If I were staying again, I would only stay 2 nights and choose the lodge so you may have a more consistent experience with the food service.

Luanne M.

Yelp
Terrible experience. The dining experience was terrible. The service was very slow. There were no amenities in the room. The heat was not working in many of the rooms. It was very over priced for what was available. I would not recommend and will never stay there again.
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Sandra H.

Yelp
Refresh, relax and unwind in the beauty of the Appalachian mountains. An easy ride from the Triad, you can hike or bike (more than 14 miles of trails), ride ATVs or horses, shoot or fish, or just sit back and enjoy the spa and great food. I'm pleased that Primland still has that "local" feel despite becoming an Auberge resort. Most of the employees are from the area and truly love where they live and it comes through in the amazing service. I also like how they use and support local businesses like Nancy's candy. When you arrive, your room is stocked with local goodies to snack on and true southern favorites to drink like Cheerwine and Sundrop. Each evening is a delight as housekeeping leave you with a local "treat" with a placard that explains it (see pictures). I was over the moon about the olive oil pound cake! The rooms in the lodge are plush and relaxing and extremely quiet. The lights have various levels (welcome, reading, watching TV, evening, etc), the shower has dual heads, and the views...wow. The only thing that could be improved is the lighting and adding a vanity mirror to see to put on your makeup. The attention to detail is what makes Primland unique. The smell that they push through the hotel and your room always makes you relax, the bath salts by the tub are exactly what you need after a long hike, and the numerous fireplaces and outdoor fire pits (with S'mores) make it very cozy! We hiked the red trail (the hardest). It was over 3 miles and had beautiful views and gurgling streams. We definitely needed our spa after that. I've been to their spa several times over the years and I'm always pleased. Don't miss the complementary yoga class too. Now to food. We really loved the pub. Very laid back, high quality food, and great cocktails. Dustin even created his own signature cocktail that I think should be added to the menu and called the Dustin. The pasta special (see pics) tortellini bolognese was incredible. The bolognese was perfectly balanced and a great match with the tortellini. My daughter had the seasonal pasta with butternut squash and pumpkin seeds and it was delicious. The Elements is definitely more formal (they have a dress code - no jeans) but the food is worth it. The steak was cooked perfectly and the pork chop special was bursting with flavors. The service was so good...the manager was from Greece and we were asking about the island she was from and she promised to write down some information for us. We forgot about it and had left the restaurant but she came to our room to give us the information....we were so impressed with this level of service and can't wait to visit the island she is from. Finally, the Stables Saloon...this could be so much more....shout out to @voganmusic, Vogan really brought this place to life. How could it be better??? Don't close at 8pm (especially with really great live music), open the full service bar and have a dance floor. Now that would be a true saloon. The family style food is a great idea but was too much for my daughter and I and out of all the restaurants, this was our least favorite food...maybe because I'm a really good southern cook and this was just ok. Definitely make the trip for a balanced weekend of wellness and relaxation!

Dee Dee C.

Yelp
Sorry to say not a good start. - Jets in the jacuzzi not working. - Pool was drained and closed in July. - No outdoor cushions on the pool chairs just wood slats. So couldn't even enjoy the outside area. - Very little staff around so if you wanted something you would have to figure it out yourself. - Sitting in my robe waiting on room because there are no other spa options. Very disappointed in our experience so far. Service does not match the cost. -
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Hall W.

Yelp
If you are trying to organize group events on this venue, good luck getting timely and clear communication from them. I tried to organize a group dinner, we got one cryptic reply. Follow up emails were awkwardly forwarded with no real reply back. I myself have worked in event planning before. If space and/or bandwidth is not available, the right thing to do is politely decline rather than ghost. If you are trying to organize a group event or wedding, I recommend you go with a venue that believes in quality communication. Ghosting is what you expect on dating apps, not event venues.

Cristina

Yelp
If you are looking for a place to relax and unwind Primland Resort is it. My husband and I went for 3 nights. We stayed in the lodge. During our time at the resort we ate at each of the restaurants (Stables Saloon, the Pub and Elements). Stables Saloon requires a car or shuttle ride as it is about 2 miles from the lodge. The menu is fixed, family style, comes out on a big board and it's all southern comfort food. They'll even bring you out more if you want more food as it's almost like a bottomless meal. They have live bluegrass music from 6-8. We enjoyed our meal there but but our bill for 2 was about $250 with a tip and since we aren't the types to have second and third portions we were happy we tried it but it wasn't our favorite. The next night we ate at the Pub. An easy elevator ride downstairs from our room. The food is delicious! We had an appetizer of fried Brie over spinach dip (sounds a little odd but I promise it's the most delicious thing ever), chicken sliders and shared a burger. My only knock on the pub are the wine prices. For example a glass of Cloudy Bay Sauvignon Blanc is $20 per glass. Kind of hard to justify when the bottle retails for a few dollars more. A glass of the Prisoner was $32. Again a nice choice but crazy high price for a single glass. On our last night we ate at Elements. This is their most formal restaurant. It's again in the lodge and an easy elevator ride. The food is delicious. We had halibut, steak and carrot cake and all were delicious. We brought a bottle of wine from home and paid a $55 corkage fee which was much less expensive than paying for 4 glasses of any red wine offered on their menu. The staff at all the restaurants were attentive and professional. For activities we played golf and the course is beautiful. Challenging, impeccably maintained and fun to play. The price to play is about $315 but the course is not crowded and no regrets. We also looked at the moon and stars through the observatory telescope which is a one of a kind experience. The observatory looks the silo next to the lodge but the top opens and you can look through a telescope and get guided information about what you're looking at. At this time of year they have a 9:30 pm or 10:30 pm time slot and you need to reserve a seat with the front desk. We hiked and they have lots of trails that are well labeled. Just be prepared that you might see a black bear or rattlesnake along with deer and much other wildlife. We also did a guided ATV tour which was so much fun with Noelle. I've never driven an ATV and it was a great way to see the mountain. We signed up for a wine tasting . The wine tasting is in the lodge and Seth was amazingly knowledgeable, down to earth and easy to talk to about wine. You get generous pours and a plate of paired snacks. Whether you know a lot or little about wine it's fun and I'd definitely recommend that. All in all we loved the resort. It is expensive and there's pretty much a cost for everything excluding the hiking trails, coffee in the lobby and shuttle service. When we got our final bill it kind of hurt my head trying to read through the different taxes and daily resort fee and lodging fees however we know what to expect next time we visit. The thing that I really liked about this resort is that it has something for everyone on its 12,000 acres whether you want to hang out in the spa, golf, hunt, hike or do yoga.

Justin K.

Yelp
If you stay in a treehouse...5 star accommodations...service between 2-4 stars. Honestly pricey for the service and amenities.

Robert B.

Yelp
For our several-day stay in a Pinnacle Suite during which we dined once each at the Leatherflower and Stables Saloon, our main observation was that everything was egregiously overpriced. Over $1400 a night for a single room, not even a suite, no in-room amenities that you wouldn't find at a motel room. The view was great--but $1400+?? The Stables Saloon was like some kind of ghastly fever dream. We sat down optimistically to cheery bluegrass music, and after drinks along came a massive tray of greasy fried food that a family of eight couldn't finish. It was disgusting and wasteful. And yes, that was obscenely over-priced as further insult. But finally, we settled into our chairs at Leatherflower the last night thinking this will be a treat. Let's say the food was comparable to any "special occasion" restaurant, but the prices were laughable. Our tiny pickled shrimp appetizer, tasty as it was, cost us $20. And so on. And don't forget--this place is in the middle of nowhere and you drive interminably after entering before your reach the lodge, so you are trapped in there. The only exception to our negative impression of this extortionist concern was the staff. All of them--wait staff, concierge--every person we interacted with were courteous, friendly and attentive.
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LaCora H.

Yelp
A treehouse for adults. What a unique way to escape to seclusion and enjoy majestic views. Check in was easy. We'd driven a sedan and were loaned an SUV with 4WD upon arrival in order to trek our way to the treehouse. The treehouse is equipped with a mini fridge and microwave and plenty of Kcups for the keurig. We ordered food from the lodge once. It arrived hot and exact within 45 minutes. We also made reservations for dinner one night at the lodge's upscale restaurant, "element." If you have littles, there's a large game room with an arcade game, console games, books and a large chalkboard. This place is a must!
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Jen R.

Yelp
Great way to connect with nature and connect as a family. Something for everyone including kids (9 yr old child mesmerized by fully stocked game room). Archery, fly fishing, star gazing and fine dining were some big highlights. We saw deer, pheasants, quail and caught trout! The cozy dual fireplaces and relaxing vibe had me charmed for hours in beautiful coffee table books. Accommodations were incredible to come back to after a big day outdoors. Turn down service was an amenity that I had forgotten about after not traveling for many months - but so so appreciated. Huge shout out to Dally (Archery), Cole (fly fishing) and Carol Ann (observatory). We cannot wait to return.

Jill N.

Yelp
When you stay at a 5 Star resort where people can bring there animals there is always the chance you can be placed next to a dog that barks for hours- this would not be ok in a 1 star hotel. I would not recommend and we will NEVER stay here again.
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Lisa I.

Yelp
We spent 2 nights @ the lodge here in January and the resort along with its views is just absolutely beautiful. Unfortunately, our first night experience was much less than what we expected from a luxury resort but our experience improved throughout our stay. I'm giving 4 stars because I felt the issues that we did have were resolved to our satisfaction. 1. The lodge - beautiful, romantic, cozy, warm, and inviting atmosphere with breathtaking views. Our daughter got carsick during the drive so I will say it was a little surprising and frustrating when we thought we had arrived at "our destination" yet had 6 more miles of winding, snow covered roads to travel. However, the drive is beautiful...& the lodge does sit on 12,000 acres. Our accommodation was for a blue ridge suite, which was quite spacious & offered great views from the main room as well as a "perfect-for-two" mini balcony with a lovely view. I just loved the ambiance of the entire place, down to the bathrooms! Would have loved the option to have a microwave in the room but mainly because our daughter prefers to have warm milk. 2. Our stay - as previously stated, we initially ran into a couple of hiccups but these were eventually addressed by the staff and management. We specifically requested a crib or pack n play for our 17 month old to sleep when we made the reservations, which we were told would be accommodated. We did not have one in room upon arrival, so we called the front desk a few times and were eventually told that someone had to go to the main office to retrieve one (this took a little while). By the time we received a pack n play, it was an hour past the little ones bedtime and it did not come with a mattress, so we ended up using blankets for extra padding. It seemed to be more of a "process problem" than a staff issue. The staff were pleasant and seemed to be doing everything they could to resolve the issue as soon as possible. The other issue was the thermostat in our room was not working properly (stayed at 66 degrees despite having turned up to 72). We did not call anyone abt this issue until the am and after a staff member had looked at it and was unable to resolve it, we were moved to another suite within a few hours & were pleased with the way things were handled. Of note, our rooms were also very clean which was hugely reassuring to us traveling during times of covid (which we haven't really done much of). Staff also all wore masks & did so properly. We felt very comfortable with our decision to stay here. 3. The spa- 5 stars! From reception to the locker room amenities and the "relaxation room" to each of the staff, my spa experience was exceptional. I suggest leaving a little time before or between your treatments to enjoy the relaxation room and some herbal tea or a delicious smoothie. I had 2 different treatments here but my massage was particularly relaxing and the therapist was exceptional (wish I could remember a name here)! 4. In room dining - very quick & responsive. We thought the breakfast & dinner options that we selected were all great. I particularly enjoyed the cheese & charcuterie plate & I also highly recommend the cheesecake! Breakfast was great (especially the generous portions of bacon)! Of course, the in room dining options are a little pricey for what they are, as is always the case since you're paying for the convenience. 5. Elements dining experience - as we were visiting during covid times, I thought they did a really great job of keeping the tables well-spaced. The staff here were very attentive and friendly and also very accommodating (& understanding) with our 17 month old daughter. My husband and I both had the filet with green beans almondine and potatoes and were both very pleased with our meals. 6. Activities - traveling with a 17 month old and being 6 months pregnant, we did not experience any of the additional activities. We just enjoyed the amenities and views that the lodge had to offer and were quite satisfied with this for a weekend trip! 7. Sleep - comfortable beds, linens, comforters, & pillows! The bedroom also got nice and dark so both my husband and I had a restful night of sleep.
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Duncan S.

Yelp
The good news--it's a beautiful property, it has an interesting and challenging golf course, and the staff are uniformly very nice. The bad news. Probably because of insufficient staff, customer service was very poor. I checked in a called food service to get some ice. No one answered, so I left a voice mail. No ice was ever delivered. The next day I spoke directly to a staff member to get my TV fixed. Despite a significant amount of effort, I was unable to get them to display the cable channels. No one ever came during the next 2 days. The lack of signage (and maps) on their walking trails resulted in our group having to call the hotel to figure out how to get back to the main lodge. The rooms are nice, but the furniture is very old. There were two dining options, the bar and a main restaurant. They were small, have a very limited menus, very pricy, with mediocre food. I paid $2100 for 3 days at Primland and left feeling that I got about $1,000 in value. There are better resorts with similar features.
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N C.

Yelp
Love! Love! Love!! My husband surprised me with Valentines Getaway trip here. We stayed at the Golden Eagle treehouse suite and it was amazing. Who knew you could stay at a 5 star treehouse!! We had room service and all the amenities a hotel room has. The food at the restaurants were very tasty and the spa was to die for. This place is on the middle of no where and it totally is a hidden gem. Perfect for a romantic getaway. Huge list of activities from horse back riding to clay pigeon shooting. We scheduled a stargazing event with Lauren one night and she was great. The trip was Very expensive but it was worth every penny. Excellent staff and customer service. I can't wait to go back!
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Holly K.

Yelp
I will start by saying the lodge and resort is beautiful!! I've never been anywhere, where after you reach the gate its another 15/20 minutes to the actual lodge. With their 12,000 acres it's a beautiful but curvy drive in. You have to take it slow at night due to all the deer that line the path! Check-in and valet were seamless and everyone was really friendly. The suite was beautiful- rustic but still modern. The bed was one of the most comfortable beds I have ever slept in, with high end luxurious linens! The first night we were planning on eating at the Pub, but the service was such a hot mess we decided we couldn't have dinner there. We were super hungry and ordered their fries. After thirty five minutes I asked the bartender if the fries were done and she said oh yea let me go get them. They were delivered and were cold and stale, it was clear they had been sitting there for some time, they definitely need a better system. The first day we went to the spa. I thought overall the spa was quite nice, but a few small things could have made a big difference. Like even just having snacks in the relaxation lounge, they did fix this for the second day. The spa is attached to their indoor pool, but unfortunately there are no chairs by the pool. There is a lounge area directly outside the pool, but it is just an odd setup. On the first day the waiter completely ignored us so we weren't able to order anything while we hung around. On the second day we asked the spa staff if they could send someone out and they were nice in both sending a staff member out and taking some orders on their own. Just seems like a missed opportunity to not even have like a phone out there for people to place orders. Surprisingly they have no outdoor pool! I just assumed they did and we assumed wrong. Charlotte was my masseuse and she did a great job as did Heather who did my facial. Dani was also very friendly at the front of the spa. One morning we went on the guided hike with Tim and we did really enjoy that! On the final evening we had dinner at Elements and overall it was quite delicious, but the prices were a bit ridiculous. The average entree cost was $50+. Since there isn't much around you don't have much of a choice. Our waiter Stetson was friendly, but didn't come by once the food was served, so we did have to have the lovely bus girl track him down for us. I will say the dishes at Elements were interesting and unique and the restaurant itself is beautiful. Breakfast at Elements was tasty, but not the fastest. The blueberry pancakes were amazing, the fruit spreads were impressive, and those warm chocolate croissants are not to be missed. We were there booked through American Express which comes with breakfast for two and they were nice enough to extend it to three so one of us wasn't left paying. One staff member that really shined above and beyond for us was Leila at Elements. She was booking it all around the pool deck on Saturday making sure everyone had everything they needed, was ready to dish out some delicious s'mores packs, and overall was just providing stellar service. I don't know if it was because we were younger and not a couple (went with some girlfriends) but we just didn't feel like we received the same level of service as the rest of the people around us. But I mean since we paid the same to say there it was a bit disappointing. Overall the resort is beautiful, the spa is pretty great with just a few tweaks. But I'd say it's more of a couples getaway than a girls weekend. I would go back with my husband!
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Keegan B.

Yelp
My husband and i came here for an anniversary trip and we're deeply disappointed. Yes, the landscape and view was gorgeous and the activities that they offered are amazing, but the cost of the treehouse for its actual value is extremely skewed. Our a/c unit barely worked, if at all, therefore leaving our nights (in July) to be rather uncomfortable. Not to mention to be woken by the sound of mice in our room, only to be confirmed the next day by their remnants and eating our snacks we had packed for a hike. I am sure our stay would have been much more enjoyable had we stayed at the lodge, but still disappointed that we vastly overpaid considering the conditions that we received.

Ron B.

Yelp
Major tick infestation. Woke up at night with ticks crawling on us. Only six entrees on the menu for dinner and lunch. Activities listed on the website do not exist. There was no wine and cookie decorating, no wine and painting, the Tobacco Barn Cocktail night is only two nights of the week (which it does not state on the website). No calendar of events (they said they were out of them). Upon arrival the room had a pungent odor. It took 45 minutes to get us a new room, have it cleaned and gain entry. The grounds are pretty and cottages nice (however, I did have to clean the shower floor, it was dirty). They provide canned water. No glasses in the room to drink the water. So basically you only have hot canned water during your stay. The water in the shower was hot initially but ran out of hot water after 10 minutes. The two waitresses in the restaurant were very rude. We wanted to sit outside with other customers but she wouldn't walk to the far end table-only serviced the tables right outside the door.
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Elizabeth M.

Yelp
My husband and I had a wonderful time! We stayed at the Cottontail cabin, which was fabulous and rustic. Plenty of room for two people. The downstairs has a small kitchen, dining table ( which is located by a perfect gas fireplace), a small den area with television, a half bath and a wonderful deck with hot tub and grill. The upstairs has a fabulous king size bed with sitting area, television, a small deck with two rocking chairs and a very large bathroom/ shower area. The views from this house are fantastic! We watched the sunrise and sunset everyday. My husband and I prefer to spend a long weekend in a private home, as opposed to a hotel room. It gives us plenty of room to relax and enjoy conversation. Also, I get tired of eating out at a restaurant for every meal. We enjoy leisurely breakfasts and cocktails in the evening. This home provided a grill, which was nice. We made reservations at Elements for Friday night and the food was delicious! I had scallops and my husband had the duck. Both were unbelievable! On Saturday night we went to the Stable Saloon, which was a very low key dining experience. We paid one price and could eat as much as we wanted. This menu consisted of chopped BBQ, fried chicken, Brisket, Brussels sprouts, mashed potatoes, veggies, desserts,etc. The food was good here too. As for activities, we played golf on Saturday. Let me just say, it is the prettiest course I have ever seen. The weather was perfect and sunny, so it helped with the true beauty of the whole place. The views are stunning. Everything was perfect- the driving range, the tee boxes, the fairways and the greens. Even the golf carts have GPS! The GPS calculates the distance for you. Unbelievable! After golf, we shared a burger and fries at the 19th Pub. It was delicious! After eating, we went on a 1.1 mile hike around the "blue" path. It was nice to get out in the woods and enjoy the scenery. This hike was not strenuous, so if you bring kids then they could do this hike. On Sunday, we went horseback riding. We normally wouldn't spend money on an activity like this, but we decided to splurge for our anniversary. It was very relaxing and fun. Our young guide Daley was great! After our ride, we went on a 2.5 mile hike around the "red"path. This too was a great hike through the woods, but it was quite hilly and steep. I wouldn't recommend this hike with small children, because there is no way that you could carry them. Overall, our experience at Primland was unbelievable! As a guest, you know that this is going to be an expensive vacation, but it is worth it. Remember- life is about the experiences you make, so make your experiences worth it. Primland is worth it! Enjoy!

Elizabeth P.

Yelp
Spa fabric coverings, wall items and floor are filthy. Pedicure resulted in a horrible in grown nail which I never experienced before. wait staff and food are excellent However spa I'm not worth the price
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Heather H.

Yelp
My Father in law was kind enough to rent a 4 bedroom cabin here for us all to stay in for Memorial Day weekend. The guys went golfing (apparently, one of the most gorgeous courses they've ever played on!). The staff was super friendly and accommodating- from the housekeepers (who had a good giggle because my guy was sleeping with his feet where the pillows should be) to the team at the restaurants - everyone was willing to go above and beyond and they all treated us like family (actually, like true guests - because family makes their own beds where I come from!). It was a trek to get here - if it wasnt so far, I'd definitely be penciling in our return trip to visit again!
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Chris P.

Yelp
What kind of hotel has a celestial observatory? An excellent one, that's what kind. Beautiful and unique hotel on amazing grounds, and my room is stunning and massive, with two large, luxury-linnened beds, a large living room, dining area, 1.5 bathrooms and a huge balcony that had to be a few hundred feet by itself. Sadly I'm only staying one night, and no chance to experience the on-site amenities beyond Elements restaurant for a business dinner (which was also quite good), and a group visit to the amazing observatory with the 14,000x telescope and rotating opening roof dome. How unique! Hope to come back soon!
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Giannabrie F.

Yelp
Such a beautiful place. I love that it is peaceful, quaint, quiet and somewhat understated. The service was exceptional for the most part and the vibe of the whole place was just wonderful. We stayed in whitetail and had an amazing view. It was 2.2 miles from the main lodge so that was the perfect distance. The food was a little hit or miss but still good. The wine selections were a little weak but again not terrible. I've knocked off one star because I feel they are overpriced and for many of the activities you have to pay abnormal prices. Biking is 40/pp for 2 hours for example. You already pay a ridiculous amount to stay there so some of the activities need to be more reasonable in my opinion. Still very lovely, and somewhat of a hidden gem. Great experience.
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C N.

Yelp
A five star resort any way you look at it. Fabulous setting. Beautiful lodge and architecture. Extremely friendly and helpful staff. Dinner was delicious and a very interesting menu. Quail. Pheasant. Activities are geared to the 12000 acres that surrounds the lodge. Clay sport shooting. ATV tour. Golf. And an observatory to star gaze at night. If you can go GO!!
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Melanie W.

Yelp
You wake up every morning to a spectacular panorama of the Virginia mountain countryside and it's all yours to frolic in. Whether you play golf, tennis, hunt, fish, shoot trap/skeet, ride horses, ride ATVs, hike, bike you can do it here. You have 12,000 advertised (but closer to 14,000) acres to enjoy, so that panorama you wake up to in the morning really is all Primland. We had a blast shooting clays and ATVing up and down the mountains from one overlook to another of the property. For indoor activities you have a gorgeous spa, a well-equipped gym, a theater, a game room with multiple game systems and pool and ping pong, a nice indoor pool and jacuzzi that opens out onto a deck with a fire pit. There is even an observatory with an in-house astronomer for tours of the night sky. Whaa? So cool! We were bummed the clouds rolled in right before our sky tour. The Lodge is sooo luxurious with decor that captures the mountain feel without resorting to wagon wheels or cigar store Indians. The linens are Frette, the bath products are L'Occitane, the lighting and shades are controlled by the fully-automated Lutron system, and not only is the facility gorgeous it's LEED certified! The cabins are more dated, but they also present a great value if you are planning to spend more time outdoors than in - as you should at Primland! Many have spectacular views of their own. Our dining experiences at Elements and the 19th Pub were both great. The wine list was excellent. All of that is great, but the best part is really the staff. They combine impeccable training and skill with genuine glowing personalities. We were overwhelmed by their kindness and generosity throughout our stay. I can't wait to go back.
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Lauren C.

Yelp
We stayed here for a few nights on our honeymoon. We had an absolutely fantastic time staying in the Cooper's Hawk treehouse - view was breathtaking. Their resort amenities are fabulous, on our trip we enjoyed hiking two days, a swim in the pool and hot tub, and an RTV tour through the property. Food was phenomenal and staff were very accommodating. We would love to return!
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Herve T.

Yelp
The other reviewers are saving me a lot of writing time: I agree 100% about the absolutely amazing experience. We felt like being in heaven for one week. We often go to "fancy" resorts and we are used to being treated well. Primland seems to go even further than whatever we have experienced elsewhere. Is it the S'mores at sunset next to the fire pit? Is it the very knowledgeable folks showing you the stars and galaxies in the observatory? Or the so friendly, always smiling and helpful staff? One thing for sure: we rarely go back twice to the same places, but we will go back at Primland!
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Ko N.

Yelp
This is a tough one. Its a grand place. Very nice and everyone is very professional, but at the same time personable. You get what you pay for, in a good way. All of the rooms in the Lodge are very nicely done. Great wood decor and everything. Very Spa'esque when you're in your room. The blinds are all auto up/down. The bathroom was nice, the only problem was the sliding glass door for the shower is the same door for the toilet (they are side by side). So when you slide the door closed to use the bathroom, it opens the shower up. So its not easy sharing a bathroom with more than 2 people. The Lodge was nice. Dinner required jackets, or at least we thought. A handful of people walked in without a jacket. There were some kids there. Not sure why, its not a very kid friendly area. They had xbox/ps3/wii in the games room, which also had billiards and ping pong (which turned out to be the 2nd funnest thing there). The fog/rain rolled in on Saturday and pretty much shut the whole place down (as far as activities go). We had a golf tee time and were told the fog doesnt last long. So we waited and waited, turning down other activities because we thought the fog would go away. It never did. Turns out it is a frequent thing, but no one ever tells you. We knew about the rain forecast and expected to beat the rain with our tee time. Well we would have if the fog didnt stay around. If we would have known that the fog hits a lot, we would have planned accordingly with other activities down the mountain. You cant blame them, nor mother nature, but it would have been nice to know. It's 12000 acres, yes... 12 Thousand. So the nearest town is 35-45 minutes away. They've got the place on lock when it comes to doing things. It's either their way or the highway. Sunday was a nicer day, much nicer. We did the atv tour. it was very very fun. 2.5-3 hours of trails around the property. its amazing how big that place is. All in all, it was fun. But not sure if it's worth it if you're not into golf. Its apparently a very highly rated course, but tough. The spa was nice I suppose (ladies never complained).
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Miller L.

Yelp
Had a really nice stay at the resort. The workers are all kind and sweet. However nothing seemed to work. The fire pit by the pool was broken, the hot tub jets are broken. The indoor hot tub in the women's spa locker room only allowed 2 people and contained a lot or sand. Both steam rooms are broken in the men's and women's spa. In the women's broken steam room the speaker had mold on it also. I hate saying all this because the resort room and service was great.
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Aubree T.

Yelp
It's been some times not but wanted to share my Experience or lack there of with you about this place. I was in the process of wedding planning and we had called probably 20-30 times just trying to get ahold of someone. Kept getting the event coordinators answering machine. Would leave messages! Spoke with the manager, the front of the house and several other individuals and she never ever called. I sent emails! I sent voicemails, I waited and waited and finally we booked at Twickenham house in Jefferson NC! Which was amazing. However, I could not get over how these people disregarded me this way when I tried to plan what is suppose to be the best day of my life! I had always wanted to have some sort of event there. So I let it go and tried to call Primland to plan something else (baby shower). NOT THE FIRST RETURNED CALL. So, I'll spend my money where it is appreciated. I can spent 100$ on an over priced lunch elsewhere. Twickenham house was the most amazing experience I had ever had, so really without Primland having no regard for my time, I would have never ended up there!

Terrence M.

Yelp
The golf course, though very expensive, was beautiful. The clubhouse was gorgeous as well. However, I ordered a drink on the course (a double vodka cranberry), the pour was less than an ounce, was told it was a "double." Was then told it cost $14 per ounce. Can you imagine? $28.00 for less than an ounce of vodka. Great course, though expensive (other just as great alternatives in area at much less cost) but do not, do NOT buy a drink on the course.
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Ashley R.

Yelp
This place is amazing! We stayed for a weekend in one of the treehouses, and were just floored by everything, from the views to the food to the incredible customer service. Everyone we came in contact with was so professional, and all seemed to really enjoy their jobs. I'd give the whole staff an A+. We did RTVing and archery, but will definitely be back to try more things in the future. The treehouses are expensive to stay in but we both felt like the experience was worth what we spent there. I can't wait to tell everyone how incredible this place is!

Debra C.

Yelp
What a wonderful, relaxing resort to visit after a year of COVID! What is most remarkable about Primland is the high quality service that we received from everyone on the staff. From the minute we drove up, we were greeted warmly and offered a tour of the Mountain Lodge. This resort is a little bit of heaven tucked away in the Blue Ridge Mountains. The lodge rooms are quite comfortable with top quality bedding and a relaxing sitting area overlooking the golf course. The two restaurants offered a selection of delicious starters, entrees and deserts. You could order from either menu and enjoy dining in the restaurant you were most comfortable in. We took part in the offerings of the Spa at Primland and were most pleased with the professionalism and experience of the Spa Technicians. We look forward to a time when we can experience another delightful escape to Primland.
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Damien L.

Yelp
Excellent resort and service. The hotel offered the chef to keep the restaurant open longer for us. The views are amazing. Very safe, quiet, and secluded. Golf paradise with great golf store. Outdoor seating available. Hiking options available too.

Mark M.

Yelp
I would rate it 5 star if the following were addressed. 1) SPA Staffing: Its not well staffed so literally unable to get an appointment. (even a week in advance). 2) For the size of the place the casual bar/pub is EXTREMELY small, leading to over-crowding which goes to 3) the nicer restaurant is way over-priced for quality and quantity of food (why everyone is crowding the casual place). Because of the remote nature of it, i get some premium (Although its not like the rooms are cheap) but they are charging 2x what they should for a 4-5 star restaurant. That addressed, 5 star. Other positive comments i agree with. Very nice and helpful staff, rooms are great (we were in the Pinnacle Cottages) although one would think they could make a more direct road to the main area. Also, great extra activities not normally found. Highly recommend the skeet and also very nice/helpful guide.
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David A.

Yelp
I just came back from my vacation here and wow - what a trip! Meadows of Dan is pretty far off from the airports, so expect at least a 2 hour drive from wherever you touchdown. However, the drive is very scenic, as you go through mountains, valleys, small downtown areas, and more. The resort is exceptionally large. From the north gate, it takes about 15 minutes to reach the lodge. Once again, you treated to a beautiful scenic route, with plenty of wildlife to see (we saw wild pheasants pretty much every day). My experience with Primland was fantastic. Never have I encountered so many people who genuinely cared about my happiness throughout my style. Each and every staff member was courteous, professional, and went above and beyond to make sure that we had the best time possible. Between, massages at the Spa, horseback riding, ATV driving, clay shooting, tree climbing, dining at Elements and the Pub, and the Chef's table, this was easily one of my best experiences at a resort. It is hard to pick favorites, but for activities, the tree climbing with Bob was wonderful. The chef's table with Chef Gunnar was simply incredible, and his talent and generosity was greatly appreciated. I truly understand what people say about "Southern Hospitality" after my experience with Primland. If you are looking for a getaway from the city, but still want modern luxury look no further.

Josh M.

Yelp
If I could leave zero stars I would. Jeff in the golf shop is rude and offers zero solutions when problems arise. First and last time visiting here!
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Luis A.

Yelp
I won 2 nights stay here from NPR and it was amazing. We came in from the south entrance where their hunting area is and took a winding road up to the resort. There is another entrance on the north side with a long narrow road to get to the resort as well. They have an awesome spa are wich we were lucky to get 2 free ones! YOu must bring a bathing suit here. Do NOT forget the steam room nor the sauna. One of the restaurants requires a jacket and I recommend a tie as well. The corner blue ridge room was like an apartment. It was huge! There were preset light controls (welcome, away, watching tv, evening...) The bathtub did not fit in my car sadly enough. YOu can fit 2 people in there and both be under the water. The architecture is amazing with lots of wood and slate. Oh did I forget to mention the chocolates that they leave next to your bed at night after they close all the shades. Check out the tour of the universe while you are there. THey will show you some galaxies and planets that are amazing!!!!! There is a golf course and tons of activities such as hunting deer and pheasants, atv, skeet shooting. The BRP is very close and a must in that area. Did I mention that it's super expensive...
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Jason G.

Yelp
I went to Primland for a weekend, and overall, I felt it was a gorgeous property with very nice service, deserving of its reputation as a great place to stay. This place is honestly in the middle of nowhere. Because of Friday traffic, it took roughly 6 1/2 hours to get here from DC, and about five and half hours to get back. It is quite a drive. But the same time, you can also fly to Charlotte and then drive two hours. You are very secluded and there is no service if you have AT&T. The Wi-Fi is strong, so you're still connected, though. We were put in an amazing Blue Ridge Suite, number 28. I would absolutely recommend that room, since it has the best views of the mountain. I did go inside the Pinnacles Suite because some friends were staying there, and while it is a nice suite, we all much preferred the room I was staying in. There were two full baths, as well as a small kitchenette and living and dining areas. But this room also has an amazing balcony that connects the bedroom to the living room on the outside. It's a gorgeous place to sit and relax and wonder why you just drove six hours to get to a hotel! The staff here is very friendly and very helpful. Even though I was there for two days, you start to recognize the workers because they stay there basically all day. The breakfast crew was particularly friendly. I did enjoy the food here. Breakfast was my favorite here, especially the ham steak. Delicious, and I got it both mornings. And even in the lunch bar, the Cobb salad was gorgeous and delicious. At a place like this where you're basically forced to eat their food because of lack of options, it's good that the food is actually very good and high-quality. This property is huge, with 12,000 acres. To get to some of the activities, you have to drive a very far away. For instance, the tennis courts are about 9 miles away, and shooting is about 7 miles away. I guess that's the only minor complaint that I have about Primland, the shooting. I don't go shooting very often, but I have shot a few times at the Greenbrier, in West Virginia. Comparing the Primland to the Greenbrier, Primland just couldn't hold it. It has a nice lodge, but their clay targets are not very inspired. Mainly, the staff member we had was very corporate and not friendly. I basically had to ask for a look of the clays at each station, and she was not really there to ensure we had a good time. She should've been firing them off to her three times before any of us shot, since clearly we were not pros at clay targets. I did not enjoy my shooting outing, which is unfortunate because the resort in general so nice. Overall, I would definitely recommend Primland for a nice getaway. But to me, the larger question is whether I would recommend it for people coming from further away than North Carolina; I still would. This resort has a very intimate and exclusive feeling to it, which I really enjoyed and it's not something you can get that just at an expensive hotel.
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Dan D.

Yelp
Wow. Unbelievable place, first class all the way. Great food, fantastic grounds, what luxury tourism should be. First time in my life that superlatives don't do justice. They treated me like I am special, only my dog has ever had that opinion previously.
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Lavinia A.

Yelp
We loved our anniversary weekend getaway! Great golf, hiking and excellent food! We didn't make it to the SPA this time, but last time we were there we did and it was wonderful! Great place to relax and enjoy the outdoors!
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David R.

Yelp
Wow! This place just opened in late 2009, and is already almost fully booked. It is a stunning luxury resort on 14,000 acres in Virginia's Blue Mountains, with only 30 or so rooms and a dozen private luxury cabins. It has a high end spa, indoor pool, gourmet restaurants, serious golf course, its own astronomical observatory (!), and amazing on-property activities including riding, hunting (quail, grouse, deer, etc.), fishing, and the most amazing ATV excursions on the east coast. The suites are 5 diamond level, and the service is top notch southern hospitality. I'd suggest that if you're in the market for this type of thing (ie, +\- $500 a night) you get down here asap before anyone else realizes it's open!
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Rachel R.

Yelp
If I could give Primland 6 stars I would. Absolutely everything was perfect from the staff and customer service to the incredible mountain views and our beautiful cottage. The food was fantastic every night and he massive cookies they give you for turndown service are to die for. We did horseback riding, atvs, tree climbing, stargazing and couples massage when we went and every excursion was better than the last! I highly recommend Primland for a vacation or a little getaway. It's one of the sweetest, most charming places I've been!
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Jen M.

Yelp
Primland is truly a magical place... The whole experience took our breath away. Great place to get away with someone you love to rekindle and and reconnect away from the hurries and rush of everyday life. Service is A+ and accommodations are superior. We shot bows and arrows, hiked in the woods, watched the stars, did some geocaching, and even got to sleep in for a day and have breakfast in bed while gazing out our window in awe of the Blue Ridge Mountains. We stayed in the new Pinnacle cottages and they were stellar. The food was delicious from the buffet at the Stables to the room service for breakfast to the 19th pub and the fine dining at Elements. Excellent. We can't wait to go back. If you want an escape to a beautiful, tranquil place with all that nature and earth have to offer, look no further.

Conan O.

Yelp
This place is ridiculous!! We have been to Primland 14 or 15 times in the past 5 years -- can't really remember, doesn't really matter. We have stayed in the lodge rooms, Blue Ridge Suites, most of the Fairway Cottages and the new Pinnacle cottages we have come for birthdays, new years', and just a mental break from our all-too stressful lives for an escape from reality. No matter the season or reason, pulling up to the main lodge at Primland induces instant relaxation. the scenery, the accommodations, the activities, the food and drink are all built for maximizing enjoyment and relaxation. Best of all, the staff treat you like family. From Paula in Reservations (who always knows our room preferences and that we always visit Sun - Wed) to Michelle at the 19th Hole who never leave a glass empty for too long, to Stenson with his spot on recommendations and Karl at Elements and Brenda and Dena at the Spa who banish stress from your flesh, and the front desk and bell staff make us feel like we are coming home and are welcomed accordingly. Whatever curves life may throw at you, three nights at Primland make you remember that life is OK again. The golf course is immaculately maintained and the staff is always helpful in accommodating a last minute single walk on. The views are spectacular and the challenge suited for any level of tees played. The spa is luxurious and the relaxation room has stunning views of the Dan River gorge and instill tranquility from every chaise. the treatment rooms are beautiful and the Native American theme throughout is a special touch, right down to the uniform accents. Afterward, the pool and jacuzzi are a few steps away should you desire aquatic indulgence. The food in Elements is 5 star, and the wine cellar is outstanding. If you happen to be visiting for a special occasion,, the Chef's Table is a MUST. The casual dining 19th Hole has a nice selection of some southern favorites. Beware the desserts. They say they are for two, but could feed a family.

Molly H.

Yelp
This is one of the best family getaways we've ever had. Primland exceeded our expectations in every way -- quality of accommodations, food, activities -- and the staff is just wonderful, too. We saw all ages and types of people -- couples, families, girls weekend groups, seniors, children, etc. Driving up was beautiful and the access roads to the main large are just as scenic as the main parts of the property. Our itinerary included the ATV tour, an easy trail hike, time at the spa and pool -- and just enjoying the veranda of the Dan Suite (Pinnacle Cottages). I highly highly recommend the extra investment to stay in the cottages. The view over the back is something that can hardly be captured by photos or words. This property, and the views, are some of the most beautiful we have ever experienced -- especially in the U. S. We also really enjoyed the food and overall focus on a locally sourced menu. It is often a challenge to find a resort that also has culinary expertise. Primland knocks this out of the park. Stables Saloon is laid out in a cute western-style buffet and has great southern comfort dishes like fresh vegetables, potato and pasta sides, in-house BBQ'd meats, crisp apple slaw, fried chicken, and desserts like berry cobbler that is to die for. Elements is a true fine dining experience -- with attentive wait staff, and a la carte or chef's tasting menu options. On the night we went, there was a variety of entrees such as beef tenderloin, red snapper, elk loin, Kobe beef, scallops and pheasant. Plan on wearing a jacket if you are a guy, and a nice dressy or resort look if you are a gal. We let our two tweens do room service while we adults enjoyed the nice dinner at Elements. There were a few older children, but did not notice many young ones (in case you have a young family). I'm sure they are very accommodating, though, if you would like to bring children to dinner at Elements. We enjoyed room service twice, and the staff literally sets up the in-suite dining table with place settings, flatware, glassware and all the accompaniments for the meal. This was wonderful - and the view out the back windows is so nice over a leisurely breakfast. We also enjoyed breakfast one morning at Elements -- the buffet is great. The breads and pastries made at the lodge are delicious, and the equivalent of what you would enjoy at a French Boulangerie. Speaking of treats, don't miss tea in the main hall of the Lodge at 4pm. The pool is high quality and well maintained. The game room is a cute area for kids and teens -- with board games, pool table and a ping pong table. The spa is also what you would expect for a 5-star resort. The staff was very friendly and worked in a very nice pedicure for me. Taylor was the nail technician and I loved her! She did a great job and the whole treatment was so relaxing. My only note on the spa is that they might want more availability on treatments, as they stay fully booked well in advance. I'm not sure if it's a space issue or a staff availability issue, but it would be great to have more time offerings for guests. The ATV ride is a must and the description doesn't do this activity justice! We had awesome Polaris UTVs that could handle hills and rocks like a boss! Alex and Cole were fun guides and took us through miles of fun trails. My daughters loved this and I haven't heard them laugh this hard in a long time. Each child can ride with one adult in the 2-seater Polaris. I had no fear driving, but some ladies might prefer to be a passenger. If you love scenery and zipping around with lots of laughs, this is definitely a must-do. There is no better way to see hundreds of acres in Primland. We had hoped to go to the Observatory and see the famous telescope in action, but the rain and clouds prevented live footage, so we passed on the virtual presentation. I have heard great things about this activity. One final note that sets a 5-star resort apart from all others...the details! Everything is done "to the T" at Primland, and we noticed and appreciated everything from the fine linens, the luxury Bulgari soaps from Italy, the fine art, and unique architecture. Service was the best of the best - including our Housekeeping manager, Kayla, personally repairing and clearing our shower drain to work better during showers. Primland is a very special place and worth the investment. You will leave happy and refreshed!

Jamie H.

Yelp
My husband and I were very excited about our booking with the Primland. It has absolutely beautiful views and rooms and great outdoor activities. Our disappointment started from the first moment we arrived. No one greeted us appropriately and it was confusing how we were supposed to check in at the front desk. Energy wasn't very high-no music just quiet- it seemed very odd for such a high end hotel that people weren't going out of their way to help you. And that low-energy attention was the entire stay. Every meal was at least $100- breakfast,lunch,and dinner-adds up fast! The best meals we had were breakfast everything else was mediocre. For the amount of money spent in comparison to our experience, this trip was a huge let down. I'm not sure we will come back sadly, because it is a truly beautiful place.
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George Y.

Yelp
Incredible resort property! My wife and I recently spent part of our 15th anniversary trip at Primland and it exceeded our expectations. Great service, awesome room, wonderful amenity package in the lodge, hard but spectacular golf course, tons of outdoor activities offered (some free some for a charge) that are perfect for the adventurous couple or family, and delicious food at all meals. We played golf, rode horses, hiked a challenging but fun trail, enjoyed a stargazing course led by an expert and relaxed by the pool (in a spa that charged nothing if you just wanted to quietly hang out). The lodge has only 33 rooms and I would guess there isn't a bad room in the bunch. They also have casual mountain style cabin rentals which we will try later this year with the whole family. I can't say enough great things about our experience here. Give it a try!
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Heather W.

Yelp
Good & some bad... Beautiful property, courteous management, luxe cabins, and neat features. UPDATE: Upon sending an email to inform the spa manager of our experience, the out-of-order amenities, and our inquiry 12 hours before our spa treatments which proved untrue, we were very pleasantly replied to. She assured me this is not acceptable by their standards. Also, understanding things break (i.e. sauna), she agreed when we asked if these features were available the girl at the spa should have let us know it was only available for men... I do think there is an opportunity to improve service here, and communication (plus our long wait time to be greeted) needs work. However, I hope to give Primland another try soon, this includes the spa. I know it doesn't have the same amenities as my favorite spa in the world (Grove Park Inn, which has a 'grotto'-like-spa unlike anywhere else), upon our return, we hope to find the service and experience improves - which I believe it will. Also, I think this would be a wonderful place for a couple who wants a his-and-hers day during golf season. He could golf their world class course, while she enjoys various spa services. Personally, we were looking for a quiet and overall serene experience (the quiet co-ed 'relaxation room' was anything but quiet or relaxing). Guests need educated to be QUIET in the relaxation room - several couples came in talking loudly, laughing, being rude ruining our 'relaxation time.' Also, for the grossness that greeted us in our private cabin (open/half eaten & crumbled cake on the counter - AND - half eaten and melted ice cream IN our ice maker (gross!)) - we received an acceptable apology from the front desk manager. Again, when we return (we hope to), we will again try the fairway cottages/cabins and hope to have a cleaner and better cabin worthy of over $600/night. For context, this was our first visit here, and it was a kick-off surprise for my 30th birthday (it had implications that also negatively affected a surprise party back at our house - we left much earlier because of a poor spa experience and having already checked out, arrived too early for my surprise party). If we have the opportunity to stay again, we will stay in a cabin again, retry the spa, and will be sure to utilize the golf course... upon which time, I promise to UPDATE my UPDATE. Details of our experience are below, but since I believe this isn't the norm here, I gave it 3 stars thanks to the polite communication from the spa manager. They need to improve handicap accessibility (was told we must park in underground deck and bellhop said I still had to take two flights of stairs up from deck - I'm in a full leg brace post surgery with handicap permit), very limited handicap parking - ONE spot for those with handicap permits, and we were asked to move our car from the front entrance - even handicapped (not enough spots even for guests)!! The biggest disappointment was the spa. For a "resort," an excellent spa is a must. In my opinion, a spa requires more than just private massage rooms - it's an experience, the atmosphere as a whole, and one should leave feeling they got great value - irrespective of prices. The spa was overpriced and highly insufficient (no sauna for women, steam room broken, overhead showers defective). The day before our visit, they should have told us of the issues when we went down to check it out and adjust our treatments. It was a special celebration and we would have cancelled our nearly $300 (2 massages) treatments. Highly disappointed in the spa. Anyone who has ever visited a nice resort spa (like Grove Park Inn) would agree, you pay for the spa AND the amenities - NOT an average massage in a cold room. Nearly terrible overall experience. A spa should offer an EXPERIENCE, not just a "treatment." THE GOOD: Wonderful astronomy program - a must do! Pretty entrance, great bar, and you MUST visit the nearby winery for a tour & dinner! The cabins are beautiful! Unique activities throughout! THE BAD: Were promised early check in when we arrived so we stayed for lunch only to leave & come back later. Liz went out of her way to make it right; which we appreciated. We did not communicate our spa issues the day of to anyone but the girl in the spa, who only offered a lackluster apology. Made our displeasure clear, tried to see if I could add on a service with similar offering but was told no such service/treatment existed with steam or sauna. For spa-enthusiasts, these features are a must have. We just had a locker room and a private and expensive massage in a basic room - which I can get at home for 1/2 the price. For the price, comparing with GPI, the cabins are SUPERIOR! Spa was not so great and doesn't have the offerings of Asheville. If we return, I would stay multiple nights in a cabin, golf, retry the spa, do Sunday Brunch, and exploring. Due to cost, it'll have to wait until we can save up. At which time, I PROMISE to RE-Review in detai