Steve Schardein
Google
I had been eyeballing Primland for a few years before we actually made the trip. I'm naturally drawn to mountain environments and my wife and I are seasoned travelers. We've previously been to plenty of comparable getaways, such as many Ritz-Carlton properties, Biltmore, The Umstead, various Relais & Chateau properties, and others.
Primland ranks near the top of this list. The Pinnacle King room we stayed in was large and had a bathroom the size of most entire hotel rooms, it was exquisitely cleaned and featured an absolutely incredible view of the Dan River Gorge/Kibler Valley below. The linens were comfortable and the room was quiet. Even the AC units are quieter Mitsubishi Electrics.
There is something infectious about waking up, coffee in hand, walking out onto the private balcony, and hearing absolutely nothing but nature. It is intoxicating in all the right ways, and - honestly - spiritual-adjacent.
The Pinnacle cottages are also within walking distance of the Lodge (~7 minutes), which is one primary reason why I chose them over the Tree House options - which are incredible (and indeed high up in the trees) - but which are also notably more secluded (for better or worse), requiring a 4x4 vehicle to reach them, several minutes of a drive out from the lodge. They're also quite a bit smaller in size than the Pinnacle rooms, but that's not surprising given that they're effectively built into the trees.
The Lodge, meanwhile, is stunning in its architecture, with massive, sprawling windows overlooking the mountains in the main areas, large fireplaces, and high-quality furniture and fabrics everywhere - extraordinarily upscale. It features a spa (decent, but not huge like some competitors), two restaurants (Leatherflower and the Laurel Bar), a patio with fire pit and plenty of chairs, an indoor pool, a golf shop, a small game room and fitness room, and even an observatory with a state-of-the-art telescope. The resort offers complimentary shuttle service, or there's plenty of parking both at the cabins an underneath the Lodge in the garage area (just two EV charging spots however).
There are lots of activities to enjoy here, including: a beautiful golf course, guided hikes (complimentary group + private paid), aerial ropes course, ATV tours, clay shooting, archery, horseback riding, fly fishing, birdwatching tours, numerous hiking trails, nightly stargazing at the observatory, and much more. We chose to do a guided hike (the resident naturalist, Tim, is absolutely fantastic by the way), ATV tour (this was harrowing - but invigorating!), and stargazing. Apart from this, we used the fitness room (it has a Tonal system!), spa facilities, and pool.
Although I hadn't focused on food much when planning this trip, we were both pleasantly surprised by the quality of what was on offer at Primland. Three meals at Leatherflower and the Laurel Bar each did not disappoint. For starters, the server named Cricket waited on us all three visits to Laurel, and she's a top employee. She quickly learned our favorite drinks and dishes and was extremely friendly. Both menus (Leatherflower and Laurel) are modestly-sized, but practically everything we tried from either was above average to excellent. The restaurants incorporate ingredients from the local on-premises gardens/local farmers.
We did have a couple of minor hang-ups with respect to 1) our room key deactivating prior to our late checkout (I had to walk all the way back to the Lodge to resolve this - they didn't have any drivers available, so my wife waited in the stairwell until I returned) and 2) an incorrect golf shop charge on our bill - but other than that, this was a smooth experience.
Overall? Purely thanks to the setting, it was paradise. It's unforgettable, and photos don't do it justice. The staff were attentive, helpful, and friendly, but the real stars here are the resident experts/waitresses/guides/valets, etc. These people clearly love their jobs and are real gems - and hopefully they are recognized as such!
We will be back with friends.