Profumoir Firenze - Maestro Profumiere Sileno Cheloni

I stopped by this shop as part of my Florence perfume tour—it was a memorable visit with a unique scent selection. Their single note 30ml perfumes - olfactory library- are quite unique and although I wanted to smell the Saffron one, it didn't impress me enough, didn't fit my taste completely. Store is beautifully designed, dark colors, and over all with low light, which is very calming after walking on the sun of Florence.

Review: An Unforgettable Experience! I had the incredible opportunity to create my own perfume, and I am absolutely thrilled—not only with the result but with the entire experience at this amazing place. The atmosphere was warm and welcoming, and the guidance was exceptional. From the very beginning, I was greeted with kindness and expertly guided through the creative process. The team took the time to truly understand my preferences and ideas. It was fascinating to explore and combine different fragrance notes—a true journey for the senses! In the end, I walked away with a perfume that is uniquely mine—personal, distinctive, and carrying a story I’m proud to share. A huge thank you to the team for their patience, expertise, and passion. The space itself is beautifully designed, which made the experience even more special. I highly recommend this to anyone looking for something truly unique. I will definitely be back! 5/5 stars!

Truly a magical experience….found this beautiful shop on Google and TikTok and could not have been more pleased with the choices our lovely associate chose for my daughter and I. He was able to quickly identify our preferences and I am certain I have found my perfume for life…and that’s coming from someone who has worn the same two perfumes for the last 20 years. A must see and shop spot for your next Florence visit!

We visited the store on June 16th, 2025. It’s a wonderful and very stylishly designed boutique. I myself am a passionate collector and lover of perfumes from around the world, and I already own over 600 very rare creations from various countries. Before this visit, I didn’t know about Profumoir and kindly asked the staff member to tell me more about the brand and its history. Unfortunately, the young man seemed quite arrogant — either too proud to engage or simply uninformed. I explored several scents on my own and even purchased a few to add to my collection! Later on, I read about the brand online and was truly impressed and happy to have discovered it. To be honest, I would either replace that employee or give him proper training on how to interact with customers. Because often, the first impression of a brand and its identity stands or falls with the staff who represent it.

The perfect Florence experience. I crested my own perfume with their in store experience and would highly recommend it. The fabulous expert (a knowledgeable lady whose name i dodnt catch) guides you through how to smell as you blind test most of the 200 different scents to narrow it down to your favourites which are then mixed (with guidance from the expert) to create your personalised scent. I can't wait to start using it in 3 weeks time once it has settled. You also get the recipe and to choose the bottle top. A great momento from this magical city.

What an incredible experience. Saeedeh is not only an amazing host, but an expert on scent, notes, and helping you find what you’re looking for. She takes the time explaining everything with patience and a smile. My customized perfume experience was something I’ll never forget. I definitely recommend this to anybody who’s interested in finding your perfect scent. There’s too many perfumes out there with similar notes and they smell good, but nothing will smell like something you’ve nose and hand picked for yourself and that is made for you specifically. Sileno knows his scents and natural ingredients and Saeede is an incredible representation of what Sileno wants to present. Highly recommend.

One of magical place in Florence. If you wanna try an awesome and unforgettable experience and go into perfume’s world - that place for you. Average price of perfume 115€ It worth that money. 100% highly recommended

I bought Profumoir Rose while visiting Florence back in April...I fall in love with the fragrance,fresh, delicate, romantic, even exotic and pure ROSE🌹🌹🌹🌹🌹...I just love when I turn my head and smell my own aroma on the air.