Profumoir Firenze - San Niccolò

I stopped by this shop as part of my Florence perfume tour—it was a memorable visit with a unique scent selection. Their single note 30ml perfumes - olfactory library- are quite unique and although I wanted to smell the Saffron one, it didn't impress me enough, didn't fit my taste completely. Store is beautifully designed, dark colors, and over all with low light, which is very calming after walking on the sun of Florence.

Review: An Unforgettable Experience! I had the incredible opportunity to create my own perfume, and I am absolutely thrilled—not only with the result but with the entire experience at this amazing place. The atmosphere was warm and welcoming, and the guidance was exceptional. From the very beginning, I was greeted with kindness and expertly guided through the creative process. The team took the time to truly understand my preferences and ideas. It was fascinating to explore and combine different fragrance notes—a true journey for the senses! In the end, I walked away with a perfume that is uniquely mine—personal, distinctive, and carrying a story I’m proud to share. A huge thank you to the team for their patience, expertise, and passion. The space itself is beautifully designed, which made the experience even more special. I highly recommend this to anyone looking for something truly unique. I will definitely be back! 5/5 stars!

As a couple we did the experience of creating our own perfume and we loved it so much! What a unique experience! The place is stunning and invites you to an inner journey . I would love to give this experience to so many people as a gift! Definitely a must go in Florence. If you want to create your own perfume you must book in advance, takes 60-90 minutes and is worth every Euro of it! Thank you so much, we will definitely come again 📿🐚💜🪶

Profumoir is a truly unique vision and experience of Florence. It pays homage and does a service of sharing the art of Perfumery, and a glimpse of ancient Alchemical tradition, with visitors in an immersive and unforgettable way. My wife and I were expertly guided through the fun and exploratory process of creating our own perfume. We had to leave our mind and preconceptions at the door and use our intuition to explore like and dislike, negotiating them together. The result is a truly unique scent that reflects our relationship. This experience was one of our favorite in Florence, and we very much appreciate the project's attitude of self-discovery that underpins the long history of this city's search for Truth. To bring such into the present day continues that legacy. Thank you!

What an amazing experience. Product fabulous. Staff were remarkable - knowledgeable and so helpful. Walked away wanting to come back, so we did - 2 days later to have a perfume made for me. Well done team Profumoir. We will return.

What an incredible experience. Saeedeh is not only an amazing host, but an expert on scent, notes, and helping you find what you’re looking for. She takes the time explaining everything with patience and a smile. My customized perfume experience was something I’ll never forget. I definitely recommend this to anybody who’s interested in finding your perfect scent. There’s too many perfumes out there with similar notes and they smell good, but nothing will smell like something you’ve nose and hand picked for yourself and that is made for you specifically. Sileno knows his scents and natural ingredients and Saeede is an incredible representation of what Sileno wants to present. Highly recommend.

The perfect Florence experience. I crested my own perfume with their in store experience and would highly recommend it. The fabulous expert (a knowledgeable lady whose name i dodnt catch) guides you through how to smell as you blind test most of the 200 different scents to narrow it down to your favourites which are then mixed (with guidance from the expert) to create your personalised scent. I can't wait to start using it in 3 weeks time once it has settled. You also get the recipe and to choose the bottle top. A great momento from this magical city.

Truly a magical experience….found this beautiful shop on Google and TikTok and could not have been more pleased with the choices our lovely associate chose for my daughter and I. He was able to quickly identify our preferences and I am certain I have found my perfume for life…and that’s coming from someone who has worn the same two perfumes for the last 20 years. A must see and shop spot for your next Florence visit!