Britton L.
Yelp
When REI said it was coming to the KC area, I was thrilled. I visited the store today and came away fairly impressed. While I haven't been in too may other REIs, I thought that at least given the KC competition, the selection was pretty good. There are only a couple of similar businesses in the area, and their selection is pretty limited. That said, I do think this store has enough of a selection to warrant a trip if you're in the market for this kind of gear or clothing.
The main problem I have with this store is its location. I realize catering to suburban moms in JoCo is big business, but if REI wants to promote an image of a healthy, active, environmentally-friendly lifestyle, they certainly aren't doing it by putting this store where it is. This location promotes sprawl and very much feels like an insult to the rest of the KC metro area. Furthermore, it's a slap in the face to those of us who are trying to promote and actually live things like urban transit, bike lanes, walkability, etc. This location is easy to get to only if you're already in south Overland Park, and unless you have hours to burn on the bus, it's really only accessible by car. This store is surrounded by tons of new development, be it apartments, retail, or surface lots (gotta have those!). Considering also that some of this store's main competition is literally in the same retail complex, I find it comically frustrating that REI chose to settle in the 135th and Metcalf area.
If I sound overly bitter, well, I am. Sorry. Call me crazy, but I think a store that promotes healthy, active lifestyles should actually work to fulfill that mission. Honestly, I thought the store itself was pretty good, at least for what we already have in the area. However, if REI wants to make the world a better place, I feel they need to take a step back and re-evaluate just how they intend to accomplish it. There's a bigger picture here, and IMHO, this store is a contradiction of everything REI supposedly stands for. I realize part of the mission might be to help improve the O.P. area, and get people outdoors more, etc., but really, this store really only exacerbates that problem; in this case, I don't see it as part of the solution.