"The Flagship of this cult brand does its innovative frames justice. Custom designed by the SUPER team and Italian architect, Andrea Caputo, the symmetrical, minimal space is a designer's dream. Current styles - all handmade in Italy - line up neatly before the rows of long mirrors invite you to try them all on, while audio visuals play on the big screen. The staff have their own lounge and creative space to work, staying out of your way until you need help." - Julia Guo
"Retro Super Future, Soho by Julia Guo. The Flagship of this cult brand does its innovative frames justice. Custom designed by the SUPER team and Italian architect, Andrea Caputo, the symmetrical, minimal space is a designer's dream. Current styles - all handmade in Italy - line up neatly before the rows of long mirrors invite you to try them all on, while audio visuals play on the big screen. The staff have their own lounge and creative space to work, staying out of your way until you need help."
Visited 3 years ago, just ordered another pair of their frames from the website. Awesome retail space. Didn't interact with the employees much but they seemed helpful. Online service is awesome with incredibly fast shipping (from Italy!) with a 15 day return policy. Being able to return/ship the glasses to the NY store instead of shipping to Italy is very convenient as well.
Quality of product is top notch. A great value in eyewear with frames in multiple price ranges.
Franco Campese
Google
First and foremost: These sunglasses are NOT cheap. HOWEVER the quality you are receiving are some of the best in the industry. Independently owned Italian company (Not related to Luxottica in anyway) who go above and beyond in quality, shapes, and service.
I have approximately 7+ pairs and I always want more. Every time I stop by the store, the staff are incredibly helpful. They've repaired and adjusted my pairs countless times without question.
If you're not in the market for new sunglasses or glasses, stop by the store to try them on and get a great experience.
Liam S.
Google
Staff were friendly and gave us honest feedback on our glasses choices. But didn't tell us until checkout that two pairs we chose were the last ones of their style in the store.
Philip Wilson
Google
This is one of my favorite brands EVER! The store is nice and simple, and the sales people can be........ inattentive or otherwise preoccupied at times - the shopping experience is still pretty good.
David Cheng
Google
When shopping here take note of the selection they have before hand by going to their website. I done lots of research on a specific frame I was looking for. I dropped by the store to speak with them and the employees were friendly and knowledgeable.
Christian Kaczmarczyk
Google
One of a kind glasses and very friendly staff. Vibe in store is phenomenal
Alexandre Dufresne
Google
Dope spot. Must go if you visit nyc. The collections are a-mazing and the shop is so well designed!
Chris Ross
Google
Dope spot! Favorite Italian frame company! Great service