Rita's Italian Ice & Frozen Custard

Ice cream shop · Lawrence

Rita's Italian Ice & Frozen Custard

Ice cream shop · Lawrence

1

296 Central Ave, Lawrence, NY 11559

Photos

Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null

Highlights

Rita’s serves up dreamy Italian ices and creamy frozen custards in a lively spot perfect for a refreshing summer treat.  

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296 Central Ave, Lawrence, NY 11559 Get directions

ritasice.com
@ritasice

$ · Menu

Information

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296 Central Ave, Lawrence, NY 11559 Get directions

+1 929 933 7665
ritasice.com
@ritasice
𝕏
@RitasItalianIce

$ · Menu

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Last updated

Jul 30, 2025

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@nymag

"Before heading home [from the beach], I drove 20 minutes out of the way to Rita’s — because it’s not a summer trip to the beach without some frozen ices. The only time I go to Rita’s is in the summer, and the gelati is the coolest thing on earth. You’re talking about custard at the bottom, frozen ice, and then more custard at the top. It’s so worth it. I probably get it once or twice a summer."

Grub Street Diet: Myles Miller
View Postcard for Rita's Italian Ice & Frozen Custard

Stephanie Sottile

Google
I don’t know why your doors were closed when we came during your open hours. It was really great to have the people working in there just stare at me with no acknowledgment as to what’s going on. Stellar job you guys are doing

Madison Birdsall

Google
I ordered a concrete, $8 and it wasn’t even filled to the top . When I asked them to fill it a little more they gave me an attitude .

candice reuben

Google
Came in at about 5pm and encountered a very impatient and insensitive man working there who REPEATEDLY asked my aunt that is clearly blinding (hence one eye that doesn’t move) “Why she cant see the screen since they look the same age” when we informed him its due to blinding from cancer he showed no real remorse and we immediately lost our appetites and left. He was clearly rushing us and there weren’t even any other customers at the time. Someone should train him better on how to speak to people.

Rayan Alameddine

Google
Delicious soft serve, they call it custard. Its very heavy. I would say its more of whipping texture.

Joseph M

Google
Great service,nice and clean.

Volvi Taub

Google
Wow. Wow. Wow. The new owners have really put their heart and soul into making this the greatest Ritas experience possible. The ice and custard is great but the customer service is tremendous; I walked into the store for some ices and walked out in tears - a completely new person, with my faith in humanity and frozen desserts restored. Can’t recommend enough.

Michael Gavrielov

Google
Its a transcending experience love the flavors!!

Miriam Glass

Google
I traveled far for these and I’m not disappointed SO DELICIOUS!! Thank you Rita’s!

Nelly L.

Yelp
Look up the location it says it opens at 9:10 PM on Saturday, I went and the location Neva opens I even waited 20 min after 9:10 PM and the location still did not open smh bad advertisement on timing
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Jo R.

Yelp
If you never want custard visit this location! The same sign has been on the wall forever I just assumed they forgot to remove it but nope "sorry no custard today " as always
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Marc S.

Yelp
Went to Rita's today and very disappointed. Ordered 3 milkshakes asked for large size, they looked like smalls. Also ordered three different flavors all tasted like foamy milk without any flavor. Cost $23 and my family threw them away.
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Renee J T.

Yelp
WooHoo is right! this place is awesome its sweet inside you order at windows the place wants to give you that outside feel with ivy covered walls and benches to sit and relax and enjoy your frozen treats (kosher in the house) they have ices soft serve yummy ices in flavors such as lemon cherry cotton candy amores the big bright menus are every changing video screen showing the treats they have ices they have ices with frozen custard , they have ices blended with custard plus regular ice cream its all so good their frozen custard layered with ices is my personal favorite can't decide on a flavor they have ice flights ...yup like a beer flight but with ices service is friendly they have speedier service at the not tasting window its all good I love this place as with this neighbor hood parking can be one big fat hassle the ices gods were smiling down upon us that day and we found a spot on the street not to far away don't forget to bring quarters

Annie Z.

Yelp
Customer service is awful. The girl told us after she charged us that he shake would take ten minutes to make, when we asked for a refund she had a huge attitude and then talked badly about us to other employees
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Tabe Aruki 7.

Yelp
Free 7 once Italian ice to everyone today from noon to 21:00.#FirstDayofSpring . I got that. Thank you.
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John D.

Yelp
My eldest son said that I had to try cherry ice with ice cream or frozen yogurt...either way it was absolutely delicious
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Linette G.

Yelp
The creaminess of the ice cream/ yogurt is Divine!! I have to pace myself or I would go every day. The place is nice and clean, and the people are great. They seem to know I need time to get my order right. The more I think about it , the more I want some! Gotta go!
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Linda W.

Yelp
I love their mango and lemon custard icy!!! service is great! always look forward to summer for Rita's to open!

joan s.

Yelp
Pretty sure the staff at this location need some customer service training and instruction on phone or uber eats orders which they continually offer and then cancel. Its not that hard folks. So lame.

Alissa D.

Yelp
The only reason I gave it one star was because the ice and custard is always good. However, as for customer service, last night was probably the absolute worse I ever had experienced. The workers were really rude and were not helpful at all. We asked a simple question and the girl at the front turned and was talking about us right in our face to her coworkers behind her. Besides all of that, the store was a complete mess. There were empty cups and spoons all over the establishment. The floors were sticky from the ice. The garbage was overflowing into the floor. The staff didn't seem to care to clean it up. Never again will I ever return to this location. Management needs to step their game up.