Imran N.
Yelp
Wonderful products, wonderful staff and great small run business.
There's a lot of pride in the product. Their treats are rich and beautifully prepared. Amongst the best in Toronto. They really shine when it comes to their handling and flavouring of cream.
The difficulty however with Roselle is two fold:
1) It requires pre-planning. You can't just stop by for a cheeky treat - the chances are they're either closed, or no more products left, or they won't have the one thing you're craving for another week. It requires you to follow them on instagram, check their website, pre-order, etc, which most ppl don't have the time for. As they undoubtedly scale up in the future, this should no longer be a problem I imagine.
2) Prices. Very high prices. For baked products, they're 20-30% higher than the higher end spots in the city - so their price point is really a new niche in and of itself. Is it worth it? I'd say yes as an individual, but if you've got a family, it's just tough to justify.
Overall, I expect great things, once they've increased in scale. Right now, it's a small run business by a hard working owner, with service, offerings, and pricing that reflects the limitations of two hands. An understanding of this prior to going, will temper expectations.