Andrew S.
Yelp
Based on my own experience.
The Good...Rothenburg is beautiful-yes sure, old world-yes sure. Everything from the roads, the bricks, the stone structures, the old churches, the gorgeous designed houses, the cute cafes and bakeries, everything in German instead of English, kept as it was not assimilated in globalization. That beauty of preservation is what brings in the tourist. You'll see many Japanese tourist and I mean groups of them walking around town. I bet the attraction of tourists helps fund quite a bit of the town to preserve it's beautiful old world style. It a beautiful town to explore even if one is not into shopping at the little shops. We did.
The Bad and the Ugly...However, in it lays a dark side behind the old world that everyone wants to come and check out. I am being a bit overly dramatic but being truthful. What tourist doesn't like taking photos? Be warned in many shops you will be asked not to take photos inside the stores. I had three experiences of this. And everyone around town is not the most friendly. I think if you see your town has a slight reputation for bringing in tourist to help with your economy and you understand this, then as a shop owner you should be more friendly and less rude to tourist taking photos. A smile helps too if you're being asked directions. It's what tourist do. I don't mean everyone in town, as a matter of fact, our hotel hostess was the most friendly person one could meet but there were many shopkeepers that were not nice at all, so this is an experience one should look out for in Rothenburg. We got there at night and didn't know the area too well. We couldn't find the parking lot, so we parked next to the hotel. The next morning we got a parking ticket left on the windshield wipers, which we fount the local office and paid, so watch for stuff like that also. In terms of activities, everything is as stated, old world...little shops, old churches, but awesomely scenic.
Based on experience, I would recommend visiting Rothenburg, yes but be careful and notice how people are. In any culture you are judged by how you behave and treat others. It sets the stereotype.