RUSE

Clothing store · North End

RUSE

Clothing store · North End
51 New Hyde Park Rd, Garden City, NY 11530

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Highlights

Trendy women's clothing, accessories, and styling advice  

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51 New Hyde Park Rd, Garden City, NY 11530 Get directions

rusefashion.com
@shopruse

Information

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51 New Hyde Park Rd, Garden City, NY 11530 Get directions

+1 516 305 4657
rusefashion.com
@shopruse

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Last updated

Oct 26, 2025

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Amy Kesten

Google
Well, visiting from out of state ( ALASKA)!, I needed to do a little shopping for a September Garden wedding in California. Upon arriving, the owner greeted me… And I told her I did not think I was going to find what I needed as a lovely items looked quite youthful… After responding, “ let me think a minute.” She pulled a lovely Floral knit maxi dress with large pink and orange blossoms. I’ve loved it immediately but doubted it was going to work with my 65-year-old body. What a pleasant surprise it fit perfectly and looked fantastic. Oh how I love shopping in small owner managed boutiques!!! Nice to support a young woman’s business. Thank you, Jess!

mikayla martin

Google
Easily has become my favorite store! Jess is absolutely amazing and helped me find the most perfect dress for a wedding I have coming up. I refer anyone who asks for a place to shop to Ruse! She is amazing and always has the best attitude and advice for styles for every occasion! I have also ordered online and the shipping is SO quick! Can’t wait to go back!

Alex R

Google
Ruse is the cutest store and the owner, Jess, is just the best!!! My mom, sister, and I go in there so often and if we could buy the whole store we would. The clothes are adorable and new things are always coming in. Jess is an amazing owner and is always so sweet and helpful. You can tell she really cares about her customers and is doing what she loves! If you haven’t been to Ruse yet, you are missing out!!!

Geena Cardalena

Google
Ruse is my absolute favorite store to shop for all of my clothes! The clothes are super trendy and I’m always able to find something casual or something more dressy depending on what I’m looking for! The owner Jess is extremely sweet & professional and goes above and beyond to help me always find the best outfits for every occasion! Ruse is my favorite store to shop at and I will continue to be a loyal customer! So grateful this boutique has opened so close to my neighborhood!

Shana Maglio

Google
Ruse is my favorite store to shop at! It is so organized and affordable. Every single item in the store is trendy and cute! The owner Jess is so helpful with sizes and finding items that will look good on you. She is always so welcoming when I come in her store and I know she’s always there to help me. I highly recommend shopping at Ruse!

Elena Lutfy

Google
RUSE is changing the game! I have been shopping the online store since before the storefront opened because I love the clothing so much. The new store has a fun, young vibe and is clean and organized. The racks are replenished constantly with of-the-minute trends at affordable prices. The owner, Jess, is a truly talented fashion curator and goes above and beyond to give her customers the best experience possible. She -for example- has provided impromptu styling services and suggestions every time I have visited. She gives her honest opinion and has never tried to oversell me. I am so happy this place exists and can’t wait to see it stick around for years to come!

Kerry A Koslo

Google
My daughter and I love this store and frequent it often. The owner is so helpful and knowledgeable about the right styles for my daughter. She always picks the perfect clothes for her which isn't always easy because of her height. Prices are good, variety is good. She carries everything: accessories, casual wear, dresses, outerwear and more. Go in and shop! You won't be disappointed. Owner is fantastic!

Leigh Griffin

Google
I usually hate shopping but I love shopping at Ruse! Jess makes it so easy and fun to find pieces that I love and she does it with such a personal touch that you won't find anywhere else. The curation of merchandise is so current which is great for me - the guesswork is all done. I keep coming back because of the wonderful customer service and attention to detail every time I walk in the door. Customer service is important to me and Jess is the best of the best!