Alice Cheongdam

Such a unique Alice in Wonderland themed bar. Service staff and bartenders are all so friendly. Atmosphere was good. Not too noisy and dim light creating a cosy atmosphere. Include a service charge of 10K KRW which includes a welcome drink (also delicious!) and snacks. Had one of their drinks from the special menu and it was amazing. Reservation in advance recommended. Otherwise walk in will have a bit of a wait.

Alice in Cheongdam is a charming speakeasy-style bar inspired by Alice in Wonderland. Making a reservation online requires an upfront payment, which becomes your cover charge and includes a selection of small snacks. The bartenders were incredibly welcoming, and the hidden bathroom entrance was such a fun surprise — I never would’ve found it on my own! It truly feels like a journey down the rabbit hole. I’d definitely visit again. 🐇

We loved this bar so much! The ambiance is super nice, being a speakeasy bar that has the theme of Alice in Wonderland. The cocktails are very creative and delicious🍹 The bar tenders are extremely friendly and helpful, giving us drink recommendations depending on our preferences and even making us drinks that were not part of the menu (shoutout to Naked in the Rain - such a good drink🤤). It is expensive but definitely worth the price. Great experience and an absolute must when in Seoul!

This bar alone makes me not want to trust the Asia top 50 ranking anymore! Decided to check out Alice given that it was on the Asia’s top 50 bar list and was so disappointed. It’s a flower shop speakeasy, and two staff members watched me press at random walls for a good 5 mins without beckoning me to come inside to their bar. Had to stand there and google where the door was after giving up. The worst part was, before the bartender even introduced the cocktails, they told us there was a cover charge of KRW 10,000 per pax and if we broke a glass, we would have to pay for it. Such a turn off. We had one drink each and left as quickly as we could. The starting experience was so distasteful that i cant even remember/comment on the cocktail!

This was honestly the bar that impressed me the most in Seoul. Our bartender friend Stephen was incredibly helpful with everything. We had amazing cocktails—not just in terms of taste, but the whole experience was outstanding. From the speakeasy-style entrance to the hidden doors leading to the restroom and smoking area, everything followed a clever Down the Rabbit Hole / Alice in Wonderland theme. The staff were exceptionally warm and attentive, the flavors were fantastic, and the decor and overall ambiance were of the highest quality. We genuinely didn’t want to leave. We’re so grateful for everything and would absolutely recommend this place to anyone visiting Seoul. It’s an experience not to be missed.

Alice is hard to describe. It’s a bar with a soul—a striking fusion of the Alice in Wonderland theme and speakeasy culture. Once you step down the rabbit hole, an unforgettable adventure begins. The interior is full of delightful details, and the menu contains many fun surprises. The smoking area and restrooms are accessed through hidden doors you won’t find from the outside. The menu offers a whole other kind of mystery, divided into four main categories, making it easier for everyone to find a flavor they’ll enjoy. I tried the “10” and “J” from the menu. The cocktails I tasted featured combinations I couldn’t have imagined—like vodka and gorgonzola?! Both upon entering the bar and on the menu, the motto “Be Wonder” perfectly captures the experience, which was truly beyond words.

One of the most interesting bars in Seoul, innovative drinks and guaranteed fun! Cute cosy decor, friendly and experienced staff, menu was cute and options were extensive. Highly recommend you to check them out and experience the fun for yourself! It is a small space so reservations is a must.

Asia top 50 bar because their drinks are great, friendly customer service (offer to recommend drinks and explain the ingredient & drink)! Bar bites available too! Reservation recommended through Instagram