Prostitution Information Center

"The PIC: De-Bunking Myths about Amsterdam's Sex Industry Ever wondered how it feels to sit behind one of those curtained windows in Amsterdam 's Red Light District (RLD)? Find out from women who've been there at the Prostitute Information Center (PIC), near the statue of Belle on Oudekerksplein engraved with the words, "Respect sex workers all over the world." Founded in 1994 by former prostitute Mariska Majoor, the PIC offers a glimpse into Amsterdam's infamous sex trade while working to reduce prejudice and misunderstanding about window prostitution. In its furnished mock-brothel room, soak in the vibe of a place dedicated to satisfying prurient needs for a price. Learn about Amsterdam's intriguing sex industry in the mini-museum and check out Jaap Majoor's paintings of prostitutes and his haunting mural depicting the RLD. While Mariska's father abhorred the idea of his teenage daughter working as a prostitute, painting enabled him to portray some of the beauty of sex-for-hire and to work out his feelings about Mariska's chosen profession. The PIC offers walking tours of the RLD, as well as presentations about prostitution aimed at providing an accurate view of the world's oldest profession―a practice that's been legal throughout the Netherlands since 2000. Pick up a book about Amsterdam's sex industry, a painting or other souvenir of your visit to the PIC in the Wallenwinkel, adjacent to the center. Purchases help the PIC survive, as it receives no governmental support."

"The PIC: De-Bunking Myths about Amsterdam's Sex Industry Ever wondered how it feels to sit behind one of those curtained windows in Amsterdam 's Red Light District (RLD)? Find out from women who've been there at the Prostitute Information Center (PIC), near the statue of Belle on Oudekerksplein engraved with the words, "Respect sex workers all over the world." Founded in 1994 by former prostitute Mariska Majoor, the PIC offers a glimpse into Amsterdam's infamous sex trade while working to reduce prejudice and misunderstanding about window prostitution. In its furnished mock-brothel room, soak in the vibe of a place dedicated to satisfying prurient needs for a price. Learn about Amsterdam's intriguing sex industry in the mini-museum and check out Jaap Majoor's paintings of prostitutes and his haunting mural depicting the RLD. While Mariska's father abhorred the idea of his teenage daughter working as a prostitute, painting enabled him to portray some of the beauty of sex-for-hire and to work out his feelings about Mariska's chosen profession. The PIC offers walking tours of the RLD, as well as presentations about prostitution aimed at providing an accurate view of the world's oldest profession―a practice that's been legal throughout the Netherlands since 2000. Pick up a book about Amsterdam's sex industry, a painting or other souvenir of your visit to the PIC in the Wallenwinkel, adjacent to the center. Purchases help the PIC survive, as it receives no governmental support."

10 Best Tours in Amsterdam | Condé Nast Traveler

"Walking tours of Amsterdam’s Red Light District aren’t hard to find, but no other operator tells the story of the notorious neighborhood from the perspective of sex workers. Run by invaluable non-profit the Prostitution Information Center (PIC), walks aim to encourage an open debate about the misunderstood industry and increase respect for sex workers (the term preferred by prostitutes). Turn up to PIC’s community center, café, and exhibition space a few minutes before the tour—or come earlier to consult the sex library over coffee and cake. Guides are either ex-sex workers, ready to open up about their own stories, or researchers on the industry who are able to answer literally any query from how much money you can make in a shift to the ancient origins of the trade. Given PIC’s mission to change hearts and minds, there’s absolutely nothing rote about the delivery here—this is a real passion project for guides, and you might find yourself shedding a tear." - Clodagh Kinsella

The Best Walking Tours in Amsterdam (Updated 2025)

"I took the Prostitute Information Center (PIC) tour to better understand sex work: every Wednesday to Saturday at 5pm a current or former sex worker leads tours around the Red Light District, dispelling myths, explaining the practices of the trade, and even taking visitors into an actual room where prostitutes entertain customers so you can ask a lot of questions (tours from 25 EUR)." - Matthew Kepnes