Moira R.
Yelp
One of the news articles about this winery that is posted on the wall inside refers to it as the "Willy Wonka of Wineries," and I think that is a pretty good description. Nothing about this experience is your typical wine tasting. You won't be trying a sweet white and a dry red and you won't be pushed through an "assembly line" wine tasting with 15 other people. If you don't have at least 30 minutes to devote to this tour and tasting don't bother, because you won't be admitted. This is a once-in-a-lifetime experience that is well worth the time investment, though.
When you go into the little shop, you are faced with a gong with instructions to bang it if no one is there. The shop itself is covered in articles, pictures, and memorabilia about the winery and the owner/winemaker, Paul van der Veldt. When we arrived, we were greeted by Paul. Shallon is a one man shop that is staffed by Paul 365 days a year. Paul first took us into the winery, which is colorful, to say the least (the walls are bubble gum pink!). He gave us a summary of his operation, along with quite a bit of very interesting history. He also showed us his lab (which would impress any science professional) where he makes his wine concoctions. We then moved to the front of the store for the tasting.
One of the previous reviewers stated that Paul locked them in the shop - I suspect this individual was exaggerating. While Paul will not lock you into the shop, he does lock the public out of the shop, so that he can devote his full attention to you without the interruption of anyone coming inside the winery during the tasting. Paul likes to learn about each of his guests, so he visited with us about where we were from and our occupations. He then treated us to a (FREE!) tasting of six of his wines: a blackberry wine, two versions of his cranberry wine (one sparkling, one not), a spiced apple wine, a peach wine, and a chocolate orange wine (served in mini ice cream cones), along with detailed information about the history and production of each one. He makes each wine with his own two hands in his lab in the back of the winery, so each batch is unique, even if they are based on the same underlying recipe.
The wines, like the experience, were truly unique. You cannot find anything like them anywhere else (literally, these wines are sold exclusively out of the winery in Astoria). My favorites were the regular cranberry, the spiced apple, and the orange chocolate. We ended up purchasing two bottles of the spiced apple. Paul will even give you tips on which ones fly the best (hint, not the sparkling cranberry).
If you are in the area, I highly suggest a visit to the Shallon Winery. You will never experience anything quite like this again in your life. It is cash only.