Jovoy

A DREAM. I was so excited to visit Jovoy, as there are so many brands I can’t sample locally. The customer service from Maria (I think! From Argentina) was incredible - I was given guidance but left to wander and sample by myself so I could make my mind up. Stunning surroundings, immaculate displays, a great range. Heaven for fragrance lovers. Had a lovely chat at the till and, to my great excitement, was given some samples to take home. Can you imagine?! I’ve ordered the most exquisite perfume online, as I travelled to London with hand luggage, but next time I’ll be back with a suitcase for all of the perfumes I’d like to buy. Thanks so much for an excellent experience today. Gillian (from Scotland! 🏴󠁧󠁢󠁳󠁣󠁴󠁿) Edit: I can confirm that my first visit was not a fluke and that the customer experience is always exquisite. This time I was able to buy perfumes in store to stash in my suitcase. WONDERFUL.

Had an amazing experience. Heard a lot about the shop, and really wanted to grab Tales of Zanzibar......I've been saving to grab this one! Super service with a smile. Plenty of help and no pressure as you find in other places. Would definitely recommend.

2nd time I've been to this store whilst trying out fragrances in London. Everytime I come i feel at home. Cristal is amazing. Showed me alot of hidden gems and a great asset to the team. Always the perfect balance between helping you but not pestering you to buy and looking down on you. Previously spoke to the other staff and they're really lovely aswell. Would highly recommend

The best niche perfume shop in London. I am a repeat customer and every time the service has been great. The staff are very knowledgeable about perfumes and can help you narrow down your choices but are also fine for you to browse unaided as you wish. The shop is a treasure trove of brands that you can't find anywhere else and it feels like going into a luxurious apothecary. Every time I go in there, I find about 3-5 perfumes that are amazing. And thankfully for my wallet, Jovoy Mayfair sells samples of perfumes for a good price so you can take home the perfume samples and test them out at home. And if you're lucky, you may even be able to check out secret lower floor

Perfume lovers’ paradise. A pretty sizeable collection of perfumes. Lovely and friendly staff, great service. You can try anything in the store at you leisure 👌🏼

If you are a niche perfume expert or lover like me, this place is literally your heaven. I visited here in a sunny Friday and stayed for almost 2 hours but still can’t smell everything I am interested in. There are so many niche brands that you can’t find in other stores or places. Highly recommended to find some special and unique products here but it is good to do some research before coming since so many people are looking confused here and don’t know the brands here

I discovered this gem shop recently and I was so excited to visit, it has one of the best selection perfumes in London. I was helped by Maria, an Argentinian lady and I have been given one of the best customer service I ever had. She was professional and yet warm and passionate, make me feel welcome . She helped me to find a beautiful fragrance and gave me some samples. This is what I call real luxury customer service, I will certainly going back there and looking for Maria! Alice

I was looking for a quality perfume and found this place. The place is quiet. The door was locked, I had my first practice for the last 2 years. The door was locked for selected visitors, as I understand. There are more than 80 brands. The staff can help you to choose.