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In this most beautiful shop in Rejkjavik, well curated and diverse products are gorgeously presented in vintage cupboards, and even printers' blocks cabinets. Even the old chimney got a beautiful makeover. The store has knitwear, jewellery made by store owner, organic skincare and all sorts of stunning products. The cherry on top is the caring, warm service by exquisitely elegant, Inga, whose passion for the store and her work comes through within second word of speaking with her. She sure does her owner proud. If you are looking for presents from Iceland, skip godawful souvenir shops and head here instead.