Apple Fifth Avenue

This Apple Store is truly one of the most iconic flagship locations. We visited it during our New York trip to buy the iPhone 17 Pro, and the experience was really pleasant. Even though the store was busy, everything felt well managed and organized. The staff was friendly, helpful, and quick to assist us. They explained things clearly and made the whole buying process easy and stress free. Overall, it was a great experience and a place worth visiting when you’re in New York.

If you are looking for the definition of five-star customer service at Apple, this location delivers it consistently. Even on an extremely busy afternoon, the store manager took the time to assist me with a level of professionalism and care that you rarely see inside a flagship retail store. He helped me walk through all of my trade-in options clearly, made sure I understood what would give me the best value, and even packaged everything for me so it was ready to go. He also looked up and confirmed the correct drop-off location for my device. He used his own phone to pull up directions, landmarks, and nearby reference points so I would not get lost on the way. Before I left, he double-checked that I felt confident in the process and that every question was answered. This store is enormous, high-traffic, and visually overwhelming if you are stopping in for a quick errand without an appointment. Because of the store manager’s patience, attention to detail, and genuine kindness, this experience felt easy and seamless. It completely changed how I view this location. Because of the service I received on November 4th 2025 around 4:30 PM, this is the only Apple store I will be returning to in Manhattan (and it is open 24 hours!). Highly recommend.

The greatest Apple Store that I have ever been to. I was lucky to get there when Apple's new phones were a hype and I had to be in an hour-long line before I got to the counter -) Well, I had to leave New York City that day so I had to be in that line. The store is huge and it looks very spacious, very bright, very light. Lots of people who test new gadgets or just come by to take a look at the latest models. But what made this Apple Store special were the people working there. They are so great as they like the job they do. They know literally everything about the products! And tell you that in such a way that you just cannot but buy them! -)) Great store, definitely the greatest Apple Store and probably one of the greatest stores in the world!

Disclaimer: I didn’t make a purchase or interact with any Apple employees, as I stopped in purely for the vibes. The building itself is beautiful, with a really impressive layout that showcases the products well. If you’re even a little bit of a tech enthusiast, this is a fun stop to make while visiting NYC. Just keep in mind that it does get very crowded, and yes, there is a bathroom available.

Beautiful designed store. Lots of room and open 24hrs. Nothing you can’t get at your local Apple Store but still very cool aesthetically 🍎

Magnificent store. Just like the product the store is also world class. Located in the most iconic place in NY city. The all glass architecture is an excellent work item. Array of products are also great. The sales team is awesome. And always willing to help.

The best example of the Worst Customer service in the world!! Apple, get ur employees trained properly, i have never experienced this attitude from Apple staff anywhere around the world.. & this is your famous Apple 5th avenue store?!? 😳 Behaviour of staff, i am picking up my new phone i get just get -“Here u go!” !?? i asked whats happening with my trade in, they sent me to another person who idk how he ended up being senior in this store….So rude & not using appropriate tone of voice or choice of words towards every customer who was waiting… The only person who was helpful was the lady who took over to make my trade it process…at least she had patience with all of us who were doing data transfer…. And i can’t get in touch with ur online customer support. You still owe me 100$ for the mistake that your support staff did with my online purchase… I did not get my refund completely…. What’s happening here?

If you buy your new iPhone here, you’re in the perfect spot to test out the camera right away. The store is located right next to Central Park — an amazing place for nature photography — and just steps away from some of the city’s most iconic buildings with stunning architecture that’s well worth capturing.

Scott was incredibly helpful. Was helping multiple customers at once and was efficient and polite.

My MacBook Air fell to the floor and the screen cracked, Fortunately I have AppleCare so the repair cost $99 instead of $600. The repair was done quickly and well. But when I asked about replacing the screen protector on my iPhone 12 Pro, I was told I would have to contact Belken, the company that made the screen protector. Really? They couldn't just get me another screen (supposedly has a lifetime guarantee) and glue it on? Plus they don't stock Otterbox cases for phones they no longer make. Come on, the phone is only three years old...I liked Apple better when Steve Jobs ran it.

Super cool design to have the store below ground. Heck, if you can't build up, go down! I really appreciated the tree-vibe they had going on, as well. Just called in for a little look around, but ended up catching part of one of their seminars about photography on an iPhone. I learned a few things! The woman speaker (apologies, didn't catch her name since I joined the session late) was also very engaging. Never thought I'd pop into an Apple Store whilst on vacation, but happy that I did! 2024: 53/100

Bring back the Genius Bar because what you're doing here now is a mess. In other Apple stores you're greeted at the entrance by staff. Here... you wander around looking for an associate not in the middle of helping someone. Then you see in the rear corner 2-3 Geniuses standing checking in people. No sign directing you there, no designated spot. This is a very busy location. What they do in other stores doesn't work here, at least not during the day. The best thing about this location is that it's 24 hours and so is their repair service. Now whether you can just walk in at any time might be a problem but it's easy to book an appointment online or via the Support app. I was a walk-in so I had to wait for about a half-hour for my appointment. This is where the problem comes in. There's lots of seating. So if you're waiting for your appointment you think you can sit anywhere. You think wrong. The majority of the tables with seats are reserved for customers being serviced. I watched as people were repeatedly shooed away from those tables. I ended up sitting on the planter. There was also seating on the plant wall (you'll know what I'm talking about when you see it). My Genius was very thorough. She told me that my battery replacement would also require a speaker to be replaced. I would have never suspected that unless she told me (it's an iPhone XS thing I think). When she wasn't sure of the speaker thing she was quick to confirm it. The whole interaction was quick and pleasant. I was told the repair would take 40 mins. but I gave it 50 just to be sure. It wasn't ready. The Genius doing the check-ins had to go check the status of my repair. I waited maybe 20 mins. to get my phone from the associate assigned to me. It was very busy so I had no problem being patient. I get my phone back and look... 100% battery health! I really should have gotten my battery replaced sooner. With the new battery, the iOS update and a new case, I felt like I got a new phone! This location is busy and a little disorganized but the fact that it's 24 hours makes it my go-to store even though there's one closer to me. I've had multiple issues with the Broadway store so never again. For all its flaws the 5th Ave flagship store is better.

This Apple Store is pretty much like every other Apple Store you've ever been to. I think that's on purpose too, as Apple makes their stores the same lol (like a Footlocker is a Footlocker right?) What is cool about this one? It is right at Central Park! It's on the iconic 5th Ave. It is directly across from the even more iconic Plaza Hotel... oh and it's underground. So, looking to see at least 3 major NYC landmarks all at the same time AND you need a new Apple watch band? This is your spot. The staff was super helpful too. But gooood grief this place gets busy. Oh, which actually leads me to my next bit of info: BUSY? Just come back at 0300am! That's not a typo: this Apple Store is 24/7 (that's kinda cool)

This is the only Apple store in the country that is open 24/7! And it's crazy busy! The place is huge and has a dramatic entrance (a circular staircase leads you down to the store) and there are employees everywhere including at the bottom of the staircase to help move people along. We were only there to check out the iPhone chargers for our daughter. I was pointed in the right direction where another employee was situated to help customers find what they needed. He was very patient as my husband asked questions not even related to chargers while other customers waited to be helped. For such a busy place, it was a pleasant experience!

If it doesn't stop this shit act, I'm gonna post it every goddamn daywho know this guy tell he family please agron kryeziu +1 (914) 257-9475 I've already asked you if you're an adult. If you don't get out of your business, I'll tell your family what the you're doing. Now you're tearing my family apart. If you don't stop, I'll get a lawyer to sue you.

First off this 24 hour location is heaven scent, with the ability to go in super early and get all your needs met is priceless without the crowds is stellar. I visited the store at 5:50am on a Tuesday morning and was greeted by Zatise (Apple rep). He gets a 10 from start to finish. Zatise greeted me with a friendly smile (yes, even at that time lol), inquired how he could help and we got right to work working out my issue. The IPhone I had which I will admit was purchased in 2017 was frozen and truth be told I know the fact it was still operational was a miracle after 6yrs of ownership but I take care of all of my electronics. After some honest conversations with Zatise about the reality of how much longer the phone could work we went thru the new phones, features and differences in models and I then decided to purchase the IPhone 15 Pro Max since I know my iPhone 12 was pretty much on life support. Next steps was transferring all my data from old phone to new one which he helped me with also and I knew I had nothing to worry about with this next step. I can't express what a wonderful experience this visit was. Not one glitch, issue, lag in the process and everything was completed fairly quickly too. I hope Zatise is available if I ever need help at the Apple Store again and I hope the store knows what a valuable team member he is (the representative are what make the Apple experience what it is).

Visited what is probably the most stunning Apple Store yet, and I'm pretty sure it'll hold its title for a while. The vibe here strikes a perfect balance between laid-back and professional, with staff that are as kind as they are helpful. It's so spacious inside that you start to wonder whether you're here more for the products or the sheer experience of the place. And let's talk about that glass wall on the ground level--absolutely epic! The stairway leading down into the store isn't just a way to get from point A to point B; it's a design statement in itself. Whether you're a tech enthusiast or just in the area, this place is worth a visit, not just for the gadgets but for the unique ambiance that sets it apart from any other Apple Store I've been to.

I did not have great service in this apple , i would say i was still helped and serviced, the second person who helped me was a great sales associate. The attitude on the first person who helped me was over the top if she was having a bad day she would have stayed home and not put that on the customers. I was happy she could not help me and i did not feel valued or welcomed. Please just go to soho they are some of the kindest people

Great space. I like to stop here. Charged my phone. Sat in on a photography class. Good clean, bathroom. Explored Apple products. People watching.

We had a great experience in this Apple Store. My boyfriend had made an appointment (for 10PM at night.) We got there an hour early, and there was about a half hour wait (that late!) When we were finally seen though, Drew was so above and beyond courteous and helpful - we actually made a point to talk to his manager and compliment him afterwards. He helped my boyfriend with his trade in and was so patient making sure that the money went through to the correct payment method. Sometimes service can be hit and miss, but we got great treatment at this location. Not to mention, it's buzzing at all hours, super cool design, and right in the middle of midtown.

I visited Apple Store on 5th because the past one month I had an issue with my iPhone. I couldn't update the new version and a new messaging was popping up every time I was trying to do it. The message was related with my iCloud account which for some reason it was not responding to any of my actions. I went down the stairs and Nigira (if I spell the name of the least correctly) came up to me to help me right away. She was very kind and very attentive. She helped me update the latest version while we were trying to solve the issue with my iCloud account. After she tried everything, she right away filed a request for a technician to come and look in it. Although I was expecting to wait for too long (lines were long) Abey (technician) came after 10 minutes to help. He was so professional and kind as well. We went through my phone together just to make sure that I was not going to lose any personal information (notes, messages, emails etc). Obviously he solved the problem with my iCloud account. Literally this was the best service I've ever had! Both Nigira and Abey (I'm sorry if I misspell the names) were knowledgeable, very kind, and they helped me solve the issue with my iPhone. Keep up with the great job guys :)

I went to this the Apple Firth Avenue store for the first time back in 2007. I was living in New York at the time and may boyfriend had an original iPhone. I saw the iPhone for the first time that year and I just knew that I had to have it too! Once I got my iPhone, my iPhone literally changed my life for the better instantly upon first using it because it allowed me to navigate the busy streets of New York alone (I'm originally from Florida myself, so you can imagine how difficult it was for me to get used to living in a big city like New York at the time). I loved my iPhone so much that I literally got hit my a taxi cab in New York that same year (in 2007) and I was more worried about my iPhone than I was about myself! Of course my iPhone was made exceptionally well, and so out it was perfectly fine, despite having been flown through the air with my purse at the time. I still have my original iPhone, AND it still powers on and functions as it should, it is THAT well made. This Apple Store is so iconic to Apple as a company and to the entire world. Steve Jobs actually took time out of his busy schedule (which he was ill) in order to redesign the Apple Store on 5th Avenue, that's how much this store meant to SJ! This store actually is underground! It's a gorgeous glass cube near the New York City streets and you go down a spiraling staircase into the ground and there is the actual Apple Fifth Avenue Store! On top of this architectural masterpiece of a store being super cool to visit just as a piece of art history in itself, the store is actually open 24/7, which means you can visit the Apple 5th Avenue Store anytime you want! That is truly a luxury if you ask me as the Apple Stores located where I currently live, in Silicon Valley, CA, all close at normal times! You can even bring a date to the the Apple Fifth Avenue Store to have to a great evening out, this Apple Store is that significant to our culture in America! If you are in the New York City area, and you are considering wether or not to go to the Apple 5th Avenue Store, I say go for it! If you can, buy an Apple product there, and then save it after you are finished using it! That way, you'll always have it to remember New York City, the Apple Fifth Avenue Store, Steve Jobs, Tim Cook, and the entire wonderful team at Apple! Plus, you'll always have a great talking piece when you go to tell your friends, family, kids, and even grandkids, about your trip to New York City!

I had an issue with my Apple Pencil- not responsive. 15 min and I had my pencil (covered by insurance) Thank you Peter!

The staff were rude and not equipped to handle the masses of people coming in and out. I stopped in to charge my phone and overheard two employees talking about a customer. I'm not sure what happened to "service" in customer service but it seems like the word no longer exists.

Only use Apple products. Thank god they are open 24 hours. It seems like my iPad/iPhone/MacBooks issues seem to happen late nights or very early mornings. Since they are always open, there are always people in here. Place is super clean and the genius are always professional and pleasant. I wouldn't be if I had to deal with the public like this. Some of the other locations are more convenient to reach, but this location just works better for me.

Fun Fact: built in 1968. Its exterior is a transparent 32 ft (9.8 m) cube in the middle of the plaza. The plaza is partly lined with benches and trees. The interior, below ground, has a a reflective steel spiral staircase and elevator. It also has the known wooden tables with Apple products, and rooms and areas for specific Apple products. - What a beaut ! This is one of the most beautiful stores for technology I've ever seen ! This Apple store is considered an eminent flagship store and was known for being open 24/7 , just recently changed to special hours as of mid Jan 2022 to until 11:59pm*, so check hours online just in case! This is the Apple Store for all your needs - night or day. This place is absolutely beautiful. It's adorned with greens all over - the experience going down the reflective spiral staircase is a journey all in itself - as you go down you get a peep of what the interior will look like - and you'll see lots of wooden tables with Apple products for you to play with. They do offer online pickup as well as drop ins for shopping and Genius Bar appointments. I went here to pick up an item purchased online and the process was simple. There was plenty of Apple Employees sprinkles throughout the store. I was ushered to a back room with glass overlooking the main floor. An Apple Employee came a few minutes later with my order and had me sign all the necessary paper work & I was on my way.

There are Apple Stores & then there is Apple 5th Ave! This 24 hour store boasts a gorgeous steel & glass elevator. Live trees, beautiful interior space, lively associates that are eager to answer any and all questions. Once you enter you will be in sensory overload. (I work for Apple & I was still impressed) This is one of the few locations that you are able to purchase the Hermes Apple Watch which allowed me to totally "geek out" upon seeing it. This is such a cool place to hang out and explore product without feeling overwhelmed or rushed. In the summer you are able to sit in the courtyard and enjoy views into the store from the skylight and relax in the peacefulness of the water. This store has so many cool points that I encourage you to visit for yourself; especially if you hold an affectionate heart towards Apple as I do.

Great, friendly service and large, quality portions. I like the plastic sheets between booths for more vocal privacy

In past week, I have had several encounters with representatives at this store. Not one of them were good. I am blown away by the crude and disrespectful way these representatives handle their customers. I have had encounters with Scott and Karen who both seem to have issue with speaking in a way that is appropriate to customers. Both seem to have a lack of care or quality in the way they do their jobs and both seem to hold real ignorance to the fact it is their job to assist. Truly a disappointment in what is thought to be a high quality experience. It is not.

THIS HAS BE A HORROR SHOW! walked in 10 mins late. guy told me to wait 20-30 mins. I'm a hour in a not one person came to talk to me or nothing ... this company has been disgusting and disrespectful since jobs passed! everyone in here thinks they are above you .

Wowza! This isn't your typical Apple Store. It's open 24 hours, it has a stunning glass cube exterior design with giant chrome rings nearby concealing windows below to the store. Inside it's like a garden with leaves covering the walls and staircase to the downstairs area. As usual Apple employees are very happy and eager to provide top notch customer service and support for anything Apple related. I was able to replace my frayed Lightning cable without having to jump through hoops or argue and complain as I would at another retailer. If you're near Fifth Avenue and you're an Apple fan you owe it to yourself to visit their flagship Apple Store here.

This employee was incredibly rude. Dark hair in a bun wearing a black zip up over her Apple shirt. Told my brother to get up instead of politely asking him to move so she could sit. Awful. Completely awful.

Service was ok, a little slow. We got two new phones. We had two different experiences as we worked with different people. One person was very knowledgeable and the other wasn't as knowledgeable.

This store has been my go-to since 2019 when my old Macbook pro broke down. During the old macbook pro era, I was frustrated with the service here because the more they do something to my laptop, something else failed. I paid for the repair to find out it can't be fixed and ended up getting a new laptop here. It was a lot of money but the new Macbook Air has been serving me alright, except for the keyboard. The sticky keyboard issue is infamous and I had to deal with them since I got the laptop. I thought I'd get over it and ignored it for three years, but recently couldn't take it anymore so I took it to the Apple store. I should've done this ages ago since they replace your keyboard for free! One issue I had this time was that the genius bar staff kept telling me different things about the repair. The first person told me it will be done in 3-5 days because the keyboard parts are in stock and the entire process will take place in-store. The next person told me 5-7 (or more like 7-10) days as my laptop needs to be shipped out elsewhere. The third person told me 3-5 days again. I decided to trust the 3-5 days estimate as there were two staff saying it, and the actual wait time turned out to be four days. I recommend asking to get the parts shipped to the store so that there is no need to send out your laptop, which may delay the completion date. Talking about spending a lot of money here has also reminded me of another good memory from the store - at the time I was kind of tight on money so I was desperate enough to ask if there are any way I could get any more discounts. In response, the staff kindly offered some minor tricks to get more discounts, to my surprise. From these experience, I generally have positive feelings for the people who work here and am grateful for their flexibility and politeness.

The most lame minded technicians I have ever seen. My friend was right, I should have waited for him to return from Greece before I go to this store. The arrogance of the managers if you ever think to question the logic of their limp wristed product specialist. These techies should be flipping burgers at Burger King or slinging coffee at Starbucks. My 13 year old neighbor knew more than these imbeciles. Apple surely scrapes the bottom of the barrel for these inane drones. They erased my phone and told me my phone was fixed. When I returned home, my neighbor's 13 year old kid fixed it and explained, in full detail mind you, why my problem happened and how to go around it. The sheer and utter arrogance to even call these humans geniuses. Sheldon Cooper was right again. In writing this I just remembered that I had an issue with my brand new iPhone 4. Nobody knew the simple issue I was having but a co-worker did. Even back in 2011, they were worthless. Find a 13 year old and give him $10 before you waste you time and effort.

Once again met a jerk apple representative. I'm tired this place. Never going back. Will stick to apple at UES.

Had an awesome experience here. Got a screen cover and a phone case and it was a seamless experience. The guy who helped me was super nice and patient as I decided which color case to purchase. He also did a great job putting my screen protector on!

I have spent four days in nine at this store for a total of 6 hours. So many problems. It began with a fall outside of my athletic club in Santa Barbara August 27th. Nightmare. The external camera broke, as did the flashlight. That in itself would not be an issue except that I was buying a house "as is" which required three weeks, ten hours a day, of due diligence. The end result was great: $98,000 off the big. But in the midst of all this was the most messed up mortgage situation of all time. I have no landline (or didn't: I left SB and probably will never return due to the devastating departure: I got locked in the apartment, couldn't remove boxes, climbed out a window, and had a steering lock malfunction my last 12 hours in town). I went to Apple SB and they said it would be 4-5 HOURS. Just impossible. Apple NYC was horrified by this. "They could never make it in New York": no truer statement has ever been uttered about SB. So it was four months with no external camera (the selfie/video function worked, but that didn't help me take pictures of things to sell on Marketplace, stuff that was eventually stolen when the car got shipped or when the neighbor who was taking over my unit promised to handle things). Apple 5th Avenue fixed it in 90 MINUTES. In the midst of all this, I became unable to log into the 2015 Macbook. I bought an Air in SB March 2023, but never got around to a data transfer. So I went to 5th Avenue about the log in problem. Turns out there are only two reasons you can't log into your computer: 1) you've forgotten the password (impossible: I used that password for 8 years and the "hint" was my exact password minus some numerals), or 2) there is a keyboard malfunction. This took forever to hash out because I had forgotten my Apple ID (recently reset due to a security breach). LEAH is an angel. So, so smart. She spent 90 minutes with me on of the problems. Then I worked with DAVE, who handled the data transfer. (Oh I left the SE 3 at the Nederlander, so I had to return because they would have had to wipe the old MacBook because there's no other way to reset Apple ID.) Everything seems to be in working order now and I was just so grateful for all the friendly, competent help. This is the best Apple Store in America. The UES one is annoying and small. UWS I've never used Genius Bar. I can't stand Santa Monica. Now I have a house in Norwalk and there's one in the SONO Collection 10 minutes from the house, but I will stick with 5th Avenue, a ten minute walk (eight if you hustle) from my NY rental.

Had an amazing experience. Last May I came here for like the third time to purchase a Mac. And while all my experiences have been great this one was the best. I was greeted immediately, and was treated kindly, had a really nice time, even security was wonderful in doing whatever they could to make me feel comfortable and helped out. The place is amazing, is one of the prettiest Apple store around. I was taken care of by a guy name JACOB, this guy went above and beyond to help me, gave me sound information and got exactly what I wanted. Everything you would want from customer service! Five stars go to him ! Months later , here I am. Still happy with my computer and overall experience. Hoping to come back soon! I would like to note that I loved loved their little section for kids !!! My girls had an awesome time while waiting for mom, (me) lol! great job Apple on Fifth!

Throughout all of my years in and around NYC, I have never come to this Apple store. I love the area very much since it's so close to CP and of course, being on the East side and on my train line. Anyway, I met my friend in the city on a blistering cold, snowy-ish afternoon and without an appointment, we took our chances to go into the Apple store for a problem I had been having with my AirPods. We were told at first that it would be a 10-15 minute wait, but we didn't mind at all. Ended up being a much smaller wait time than that, as the associate, Alex, came up to us for help right away. The store adheres to strict Covid guidelines, like wearing masks, social distancing, take your temp and bring you to a designated, sanitized area. Everyone was super nice and helpful - from the security out in front at the top down to the "concierge" at the bottom of the steps, to the associate at the Genius Bar who helped me out. Even their little sanitizing wipes and hand sanitizer caddy on each table was neat and Apple-esque! I ended up getting a new pair of AirPods with no charge, even with my pair being out of warranty! That's the thing with Apple - you get real help, you get an actual experience and you realize that you end up paying too dollar for that brand, that experience and that customer service! All in all, it's a safe, efficient and helpful place.

Apple service is so bad they don't know what they are talking about. They have really bad manners and think, they are genius. No way will I ever suggest anyone to go there. Smugness with nothing to back it up. You are better off googling your answer

I love the recent renovation of this store including the plant wall which adds some much-needed greenery to the space. I brought my dad here recently because he had a charging problem which turned out to be pocket fuzz in the lightening port. The geniuses were super nice and I enjoyed looking at and fantasizing about my new iMac.

This location gets pretty busy but they move pretty quick and they offer timeframes when doing pickups. The workers are helpful and attentive. There is a somewhat long staircase coming in and out.

Basically, they repaired the wrong thing on my MacBook Air and charged me for that, and treated me like a crazy person when I was appealing that. I had to call and went to the store SO MANY times because of this issue. Even the manager of the Apple customer service team was surprised at how this was dealt with at the store. Don't go to this store for the genius bar service or whatever. They are extremely unprofessional and rude. They don't record stuff and communicate regarding repair issues and status. I had to encounter at least five technicians there and I could not believe how unprofessional they are. I remember one of the 'genius' there telling me they are nerds not service people. I still don't understand what that was supposed to mean but they not only suck at giving good customer service but also the right repair.

It's a great space, great location for Apple. You step inside and descend to the magical world of Apple products. A staff member asked us what we needed help with, and was told to go to one side of the room and meet another staff member. We were then ushered to the queue and waited for a staff member to take us to the location of the desired product to look at. We made the purchase and gifted the watch to one of the members of our group. The moment was special! As the watch was being set up, a staff member (yes there's plenty of staff members!) promptly told us that setting up the product in store is prohibited and that we're asked to exit. It left quite a sour taste in my mouth. The purchases here are not cheap, and that was just cold service.

It was an incredibly frustrating experience when it comes to getting service. The staff literally don't seem to care about time. A staff member sat across from me, talking about everything possible while the customers data was being downloaded from iCloud after a reset. She continued talking until the entire download was finished. Unless her presence made the download faster, this was extremely unproductive, as there were customers waiting to be serviced, myself included.

Keepin it real here on 5th Ave Probably one of the prettiest iconic Apple store in the world but the chance of running into poor customer service is pretty darn high. It's all fine when you're just browsing around but when you really need something it's not fun. My new MacBook needed repair and 4 out of 5 employees I dealt with today all had some sort of attitude, a lot of gossiping (not about me) all around. Had to deal with so many employees cause the person who was helping me was giving me a few minutes to back up my files before I say bye to it for 2 weeks for repair, and never came back. When consulted other employees, they were impatient and walked away in the middle of my answer to their question, they did eventually find me the person though. It's possible that it's the busiest location and the staff have to deal with customers and actual repairs Either way, go check out the place, it's pretty, but if you need actual help, go to another location (Yelp rating seems more realistic than google)

My recent experiences as a customer at the store under Tim Cook's leadership have been nothing short of frustrating and disappointing. The level of customer satisfaction seems to have taken a significant hit, as my concerns were dismissed not once, but twice during in-person visits to the store. Additionally, my attempts to resolve a return issue through phone support have resulted in an exasperating 48 hours of back-and-forth with no resolution in sight. It is clear that the company's priorities lie more with top-line revenue than with genuinely caring about their customers. The dismissive attitude I encountered during my visits to the store left me feeling unheard and undervalued as a customer. Instead of addressing my concerns or attempting to find a solution, I was met with indifference and a lack of willingness to assist. Such a lack of basic customer service is truly disheartening and indicates a significant failure in Tim's leadership in fostering a customer-centric environment. My experience with the phone support team has been equally frustrating. Despite investing 48 hours of my time in trying to resolve a simple return issue, it remains unresolved. The lack of urgency and attention to customer needs during these interactions is simply unacceptable. It seems that the company's focus on generating revenue overshadows their responsibility to provide timely and efficient customer support. Under Tim's leadership, the store has shown a blatant disregard for customer satisfaction. The dismissive attitude experienced in-store and the prolonged struggle to resolve a basic return issue through phone support highlight a systemic issue. It is clear that the company prioritizes financial gains over providing exceptional customer service. As a result, I find it difficult to recommend this store to others, as they seem to care more about their bottom line than the satisfaction and loyalty of their customers.

Crazy LOUD manic and overwhelmingly overcrowded Apple store that is about to be remodeled. It's very narrow and the stairs are probably a hazard for those who are looking at their phones or iPads or computers. I wanted a screen protector so I waited and waited and waited until a sweet apple genius waited on me and did his magic. Now my screen is protected but it's harder to read. Still great products though

The very idea that they call their technicians "Geniuses" is an insult to mankind. Most of these, so self-proclaimed, self appointed "geniuses" are either kiss asses or they are so "woke" that it's sickening. I am retired now but I've been in the information technology arena for 38 years (since 1982). I wrote custom software for just about every bank and trading floor on Wall Street and beyond. I've worked for Cowen & Company, Société Générale, SG Cowen, Fuji Bank, Dai-Ichi Kangyo Bank, Industrial Bank of Japan, Dresdner Bank, Bankers Trust, Bank of New York, Chemical Bank, Manufacturers Hanover Trust, Nomura Securities, Schroder Capital Management, Skadden, Arps, Slate, Meagher & Flom, Republic National Bank, Safra National Bank,,The Hospital for Special Surgery. CitiGroup, New York City Transit Authority, and the Port Authority of New York and New Jersey. I can go on forever about how many great clients I've served. I've hired hundreds of extremely talented people and like a good manager, I encouraged them to grow. And grow they did. One of my hires became the top programmer for a Silicon Valley company that provides enterprise backups and software distribution, earning $250K in his 3 rd year. These Apple "wannabe Genius" do not have the aptitude to pass a grade school entrance exam. The floor manager was pompous and so woke that he demanded that I be "Tolerant" and "inclusive", I told him that he needs to be tolerant of me and to be inclusive of people like me. I can spot people that have ver little ability to analyze a problem and troubleshoot it to the end. All these people do is follow training procedure. All they did, time and time again was either tell me to reset my phone to factory settings or they did that at the store. After an iOS update 16.3.1 my phone went into an endless loop restarting. It would never get to the Home Screen. Apple support told me to perform a factory reset and restore my old settings. That yielded the same glitch. I called them again and they told me to perform a factory reset and install my apps and settings again, one by one without using the restore. I did that, and after a day of reinstalling all of my apps, the same problem re-emerged. Then I called my service provider and they sent me a new phone. When I restored my phone from a backup, the same thing happened again with the new phone. I called Apple again and they told me to perform a factory reset and install the apps one at a time. So, I did this again, with the same bad result. I called Apple again and they scheduled an appointment with a low IQ genius. I went to the Apple store and I was freaked out by talking to a hypochondriac wearing a mask and gloves. His gloves touched every dirty surface in the store and he thinks that he lives in a sterile world. This is a sign of pure paranoia and an emotional response that leads someone in a dilution of a germ free workplace. The pompous floor manager was pissed off at me telling me that it was I that needed to be tolerant and inclusive. He then told me that 100s of thousands of people walk into the biggest Apple store in the world and that germs and diseases are all over the place. I asked if the store was a dangerous place to visit but he wouldn't answer. I told him I wanted to see a face and if those people wearing a mask were sick, I don't want them touching my phone. He told me that every employee there gets checked out by a doctor every day. They finally got me a person that heard my story and suggested that she should perform a factory reset and conduct a diagnosis. The diagnosis confirmed that a factory reset iPhone was in perfect running order. Then they told me to reinstall my apps one by one. I told them, I've done that already 3 and four times on 2 different phones, what happens when I get the same result again. They told me to come back to the Apple store again Wash Rinse Repeat Wash Rinse Repeat Wash Rinse Repeat Wash Rinse Repeat Nobody ever thought that the update is conflicting with an app or a setting. Nobody looked for a way to improve their product to improve their updates. The same exact problem popped up several times on 2 different phones after iOS 16.3.1 was pushed out. Not one soul with the logical aptitude to analyze that the problem started after the update was installed. I'm a 60 year old man and a tiny puke of a boy that only received good grades in his gender studies classes had the absolute nerve to talk down to me. If he did that to me then there are others that he tried to berate. I will make absolute certain that the CEO of Apple computer knows this tiny insignificant pip-squeak of a boy is not only non-inclusive but intolerant. Like Greta Thunberg once said, "How dare you!"

Went to this store to fix my AirPods Pro. Was so happy I was still under warranty and they replaced them. I went into the to discuss my concerns with my pros. They were able to resolve it at no cost to me. My airpod pros work like charm. May I add that the staff was super friendly.

Beautiful store. Well stocked. Sales personnel are friendly, very helpful, available and knowledgeable. Even when busy it didn't seem crowded. How much better could it be?

Beautiful architecture and fast service from Apple employees. Located across the street from the plaza hotel and Central Park. I ordered an iPhone for pick up and they brought it to me while I waited in a comfortable room and offered to activate and set it up, but I was in a hurry, so I was about to leave. My friend needed a lightning cable for his dad and they helped him find it and ring it up on their portable handheld swipe machines. The store was pretty busy, but the employees were quite efficient and helpful.

This was a fun spot to visit for my nephew who loves Apple. Cool set up and lots of products to look at.

The worst apple store I've ever visited. I set an appointment at 5.50. Arrived on time. I checked in, then was waiting for one hour and no one showed up. Then I called some guy who said that he is a manager, however they wasn't being able to find me because their system bumped me marked that I didn't answer when they were calling me. Absolutely disrespect to customers time.

This place is a Mad House Hot Mess! I hope they quickly open up the new Apple store because this place has way too many people it's too small everything is crowded and the majority of the employees aren't helpful or are rude! I am a long time client of the old Apple store before they closed it down to redo it. Absolutely ridiculous!

I came to this Apple store to purchase a phone, but I wasn't sure which model would better suit my personal and work needs. René, the store employee that tended to me, was super friendly, knowledgeable, and patiently answered all my questions; he even switched to Spanish when he noticed my accent to make me feel more comfortable.