Marrakech Has a Thriving Contemporary Design Scene—Here’s Where to Find It | Vogue
"Behind the walls of the rose-hued riad, I discovered Hassan Hajjaj’s boutique and art gallery, Riad Yima, tucked away in a quiet alley in the heart of Marrakech’s 12th-century medina. The space is a realm of pop-art colors and contemporary photography: a myriad of traditional clothing printed with designer logos and Arabic script, shelves filled with colorful tea tins, and countless objects all designed by Hajjaj that beautifully capture his distinct visual style—the same style that helped propel him to international stardom and earn him the title of the Andy Warhol of Marrakech. I experienced the place as part of an immersive trip he helped curate, even taking part in a photo shoot there where everyone in our group was clad in Hajjaj-designed clothing in front of his camera." - Dobrina Zhekova
"Artist Hassan Hajjaj's Studio and Tearooms The gallery, boutique, and tearooms of Morocco’s most famous living artist, Hassan Hajjaj, is an essential stop forany art lovers staying in the city. Tucked away down a narrow alley behind the Rahba Lakdima (otherwise known as the Place des Épices), it's like stumbling into a jewel box filled with pop-art treasures. Hajjaj made a name for himself with a series of photographs titled Kech Angels, which depicted local girls on mopeds dressed in eye-popping robes. The collection has been exhibited all over the world in such illustrious venuesas theVictoria and Albert Museumin London and the Institut des Cultures d’Islam in Paris, but nowhere beats enjoying thework on home turf. While you’re there, treat yourself to his iconic recycled home and fashion pieces, such asa sardine-can lantern, a pair of babouches (Moroccan slippers) cut from a flour sack, or a stool from an oil drum. And if you hang around for a pot of mint tea in the courtyard, you might even meet the man himself."
"Artist Hassan Hajjaj's Studio and Tearooms The gallery, boutique, and tearooms of Morocco’s most famous living artist, Hassan Hajjaj, is an essential stop forany art lovers staying in the city. Tucked away down a narrow alley behind the Rahba Lakdima (otherwise known as the Place des Épices), it's like stumbling into a jewel box filled with pop-art treasures. Hajjaj made a name for himself with a series of photographs titled Kech Angels, which depicted local girls on mopeds dressed in eye-popping robes. The collection has been exhibited all over the world in such illustrious venuesas theVictoria and Albert Museumin London and the Institut des Cultures d’Islam in Paris, but nowhere beats enjoying thework on home turf. While you’re there, treat yourself to his iconic recycled home and fashion pieces, such asa sardine-can lantern, a pair of babouches (Moroccan slippers) cut from a flour sack, or a stool from an oil drum. And if you hang around for a pot of mint tea in the courtyard, you might even meet the man himself."
"Artist Hassan Hajjaj's Studio and Tearooms The gallery, boutique, and tearooms of Morocco’s most famous living artist, Hassan Hajjaj, is an essential stop forany art lovers staying in the city. Tucked away down a narrow alley behind the Rahba Lakdima (otherwise known as the Place des Épices), it's like stumbling into a jewel box filled with pop-art treasures. Hajjaj made a name for himself with a series of photographs titled Kech Angels, which depicted local girls on mopeds dressed in eye-popping robes. The collection has been exhibited all over the world in such illustrious venuesas theVictoria and Albert Museumin London and the Institut des Cultures d’Islam in Paris, but nowhere beats enjoying thework on home turf. While you’re there, treat yourself to his iconic recycled home and fashion pieces, such asa sardine-can lantern, a pair of babouches (Moroccan slippers) cut from a flour sack, or a stool from an oil drum. And if you hang around for a pot of mint tea in the courtyard, you might even meet the man himself."
What a lovely experience, the art of Hassan Hajjaj is a beautiful aesthetic for the eyes. Amazing discovery ! Definitely recommend
Katy G.
Google
Great gallery and shop for artist Hassan Hajjaj, an oasis of calm down some backstreets of the medina. Only 2 other people there while we were there.
Nadav D.
Google
What a wonderful hidden gem in the Madina! Beautiful and interesting art on three floors and the terrace. Very welcoming and friendly host. Highly recommended!
Mohit G.
Google
Nice cozy place, just a short walk from the medina center but very peaceful. We came across zero tourists.
Nice indoor and terrace space where we enjoyed the Moroccon tea, served by the generous Haitam.
Linda M
Google
It is quite the experience to hunt down the riad to visit the retail outlet of YIMA (Google maps is incorrect. The alleyway entrance is opposite Riad Tahyra) Although the prices are high, the items are unique.
C C.
Google
Really cool spot.
Riad, art gallery and tearoom :)
You can admired Hassan Hajjaj work while enjoying this quiet space close by the spices square.
The pop art vibe would definitely give you a good energy.
It's not easy to find but you just have to follow the sign!
Enjoy!
G L.
Google
But what I expected. It almost seems like a speakeasy because there is no open store front. It’s a residential Riad. Inside did have Dune creative and artistic items. The female patrons already inside seemed to love it. Guys inside just sitting around waiting. 😂
Pro tip: It was tricky to find. It’s not in the alley that Google maps says. It’s in the alley BEFORE it.
Xeph G.
Google
Loved this place and the artists work! Well worth a visit, free entry and lots of nice funky things available to buy.