Zoe O.
Yelp
This is the original witch attraction in Salem and has been in operation for 50 years. If you see only one witch museum on your visit, this is the one I recommend. Is it a bit dated? Sure. But, in my opinion, that's part of the charm. It is well maintained for its age, so it's not crumbling and decrepit as some seem to think it is. Sure, some would likely love to see it get a facelift; though there are surely those who think an overhaul would ruin it. You can't please everyone - as evidenced by other reviewers saying it's too narrowly focused on the Salem witch trials whereas others are saying it's too broadly focused by featuring a gallery that overviews the perception of witches overtime.
Also, if you are looking for authentic "artifacts" from the trials, you are going to be sorely disappointed in all the museums around Salem, as hardly any survive. For many years, the witch trials were an embarrassment. So, they weren't exactly preserving relics from the event. This museum does, however, showcase a portion of a wooden beam from the jail where the accused were held.
I do want to add that the Salem Witch Museum does boast one of the best gift shops in the city. Merchandise includes items that are specific to the museum, Salem, the witch trials, and witches in general - both real and fictional. There is even a bookshop section. And, yes, you will find Hocus Pocus merch here.
My advice is to go in with an open mind and an intent to learn something. Remember that this is meant to be educational. Also, the museum itself is a part of Salem history. So, take that for what it's worth and just have fun!