Josh L.
Yelp
Sam James is: an attempt at a third wave coffee shop for Toronto, carefully crafted espresso drinks, and a young, hip clientele that appreciate good coffee without sacrificing a smile along the way. I can appreciate all that, and for those reasons, Sam and his coffee installations throughout the city are on my rotation, but I'm not about to become a regular either.
Sam James isn't: a particularly pleasing place to sit and enjoy said coffee, a spot to really eat much while you sip, or a place to charge a heap load of macchiatos for the office (Sam is cash only.) The website suggests beautiful, design centric, or at least thoughtful interiors to all the locations, but Harbord is talked about as the quintessence, the epicentre of Sam James Coffee Bar. The interior just feels incomplete and sad. There are perhaps three stools and a bench outside, which, given this is Toronto, sees a limited use. I obviously didn't expect wi-fi, but I might have stayed a bit longer if the foodstuffs on offer looked a bit more appealing. Drip coffee is not the speciality here--they didn't do pour-overs or anything like that. If you want to see baristas flex their muscles and show off their skills, try an espresso drink.
As mentioned, they only take cash, though admirably, every location has the same attitude when you look inside your empty wallet--'no problem, come in and pay later'. While I didn't make use of this generous policy, the fact that it can and does exist in present day Toronto is charming. I appreciate their neighbourly attitude and their attention to detail in the cup, but I don't think Sam James is an everyday kind of coffee for me.